• Develop and execute integrated product marketing programs that drive customer acquisition, onboarding, activation, engagement, and long-term retention. • Translate product features into compelling value propositions and user journeys that increase conversion across the funnel. • Build a predictable, repeatable lead‑generation engine focused on high‑intent, high‑quality prospects. • Partner closely with Product and Sales to ensure marketing initiatives align with the product roadmap, customer needs, and revenue goals. • Fill up the top of the funnel with quality leads and own cross-channel acquisition campaigns across paid media, SEO/SEM, email, social, mobile, and in‑product surfaces. • Build and optimize lead‑generation workflows, including landing pages, funnels, nurture sequences, and qualification criteria. • Implement scalable processes to capture, score, and convert leads from both inbound and outbound channels. • Conduct market research, competitive analysis, and usability testing to inform product positioning and GTM strategy.

• Gestionar llamadas de clientes y brindar soluciones relacionadas con sus productos o servicios.

• Lead product positioning, messaging, and value proposition development • Drive go-to-market execution in partnership with Product, Sales, Channel, and Marketing • Support route-to-market strategies across direct, indirect, and digital channels • Ensure development of high-impact product content, sales collateral, and enablement assets • Drive awareness and adoption for assigned products within the broader portfolio • Contextualize product roadmaps within portfolio and market narratives • Track product performance against forecasts and commercialization objectives • Identify risks, gaps, and opportunities and recommend corrective actions • Lead competitive intelligence and market research efforts • Synthesize insights into actionable positioning and proof points • Maintain deep understanding of customer needs and competitive dynamics • Lead, coach, and develop a team of product marketing professionals • Own performance management, talent development, and GPS processes for direct reports • Model company culture and values • Collaborate with internal Creative Teams to develop engaging and impactful marketing content. • Partner with external analysts and agencies to ensure alignment with market trends and industry standards. • Oversee the creation of high-quality content that supports product positioning and go-to-market strategies. • Partner with senior and peer stakeholders across Product, Sales, Marketing, and Channels • Influence alignment through insights, data, and clear recommendations • Communicate effectively across disciplines and levels • Manage budgets and resources for assigned initiatives • Partner with project managers to track resource allocation and utilization • Implement and reinforce marketing processes, policies, and standards • Drive continuous improvement across tools, workflows, and execution.

• Partner with the founders to develop and execute strategic initiatives across the business. • Scope, prioritize, and deliver solutions to critical problems in product, sales, customer success, or operations. • Build a deep understanding of our product and business to anticipate needs and shape future opportunities. • Design and oversee scalable operational processes that enable growth. • Coordinate closely with cross-functional teams (Product/Tech, Legal/Compliance, Risk, Capital Markets, Growth, etc.) to deliver solutions. • Play a hands-on role in building and scaling teams to support long-term growth. • Drive new ideas, pilot experiments, and push initiatives from concept to implementation.