• Define the product strategy and roadmap for engagement and loyalty across Kraken and Pro, aligning it with our growth goals and business unit objectives. • Own key product metrics such retention rate, session frequency, and LTV. • Drive product development across the full lifecycle—from discovery and validation to launch and iteration—with a focus on utility, repeat usage, and behavioral reinforcement • Develop and implement growth loops and in-product mechanics that encourage usage frequency and depth, including gamification, rewards, social features, and habit-forming design • Collaborate with Engineering, Design, and Analytics to run A/B and multivariate tests at scale, leveraging results to make fast, data-informed decisions • Partner with Marketing and Lifecycle teams to build targeted engagement campaigns and personalized messaging strategies (e.g., push, in-app, email) based on behavioral insights • Design and refine client segmentation frameworks to personalize the experience and optimize journeys • Collaborate closely with Business Leads for Consumer and Pro segments to align product goals with user personas, market demands, and business objectives

• Develop and own a forward-looking product strategy and roadmap, ensuring alignment between user needs, organisational priorities and the digital platform. • Analyse user behaviour, product performance, and market trends to inform product decisions and prioritisation. • Establish and lead effective product processes and workflows that enable the strategy to be executed efficiently. • Collaborate with internal teams and external stakeholders to understand business needs and align priorities accordingly. • Translate user needs and strategic goals into clear platform requirements, user stories, and backlog items. • Set a strong product vision that guides the delivery of new features and ensures consistency across the platform. • Work closely with the product team to ensure that feature delivery aligns with the agreed vision, roadmap and quality standards. • Ensure that all products and features meet information security and data protection requirements, safeguarding user data and privacy. • Stay up to date with developments in product management, digital platforms and relevant technologies, and apply this learning to the role. • Contribute to and support other organisational projects as needed.

• Be the Voice of the Customer: Actively engage with both external and internal customers through interviews, site visits, and data analysis to deeply understand their problems, identify pain points, and gather continuous feedback. • Translate the strategic product vision and customer needs into clear, executable user stories and define the associated acceptance criteria. • Maintain the product backlog, ensuring it accurately reflects business priority, as well as new ideas and customer feedback. • Prioritize work into sprints to deliver features as aligned with the overall product roadmap. • Set direction and lead development team to accomplish sprint goals and deliver high-quality product features. • Work closely with the Engineering and Platform team to align on technical solutions and best practices for continuous delivery. • Collaborate seamlessly with UI/UX designers to improve the product's usability and overall user experience as applicable. • Validate that acceptance criteria are met before launch, ensuring that the delivered working software achieves the defined business objectives. • Plan product releases and execute effective communication to stakeholders and end-users to ensure a flawless rollout of product enhancements.

• Lead downstream brand management including business analytics, product messaging, and collateral development. • Support marketing initiatives including product launches and key account targeting, including on-site and customer-facing support. • Support upstream product management, including identifying unmet user needs, trends, competitive market assessment, VOC from surgeon KOLs and distributors and RSMs, customer profiling, and regulatory requirements. • Work with key internal team members on sales and operations planning process, define demand-side inputs for responsible product portfolio, forecasting, and product life cycle management.