• Own and execute our social media strategy across Instagram, LinkedIn, YouTube Shorts, and emerging platforms. • Create and publish high quality content consistently. • This includes writing posts, filming short form video, editing clips, repurposing content, and collaborating with designers where needed. • Grow our audience from the ground up by testing formats, analysing performance, and doubling down on what drives engagement. • Turn customer stories and real campaign results into scroll stopping social content. • Engage with our community daily. • Respond to comments, start conversations, connect with ecommerce founders and creators. • Spot trends early and adapt them intelligently to fit our brand and audience. • Work closely with the founders to translate product updates, campaigns, and insights into content that builds awareness and trust. • Track performance across platforms and report on growth, engagement, and content effectiveness.

• Create original digital content aligned with Drama Kids brand standards, including: Photos, Videos, Reels, Carousels, Digital artwork, Advertisements • Write clear, engaging captions and written content consistent with the Drama Kids brand voice. • Manage and maintain a content calendar, scheduling all approved posts and stories. • Meet minimum content requirements: At least 4 posts per week across platforms (including a minimum of one carousel and one video), 5–7 stories per week. • Submit all content to the Strategic Director for review and approval with adequate lead time for revisions. • Ensure content is scheduled: A minimum of two (2) weeks in advance during the first month, Preferably four (4) weeks in advance thereafter. • Create additional content as needed for promotions, events, seasonal programs, and special announcements. • Prepare and deliver social media analytics and performance reports every six (6) weeks, including engagement, reach, and content insights. • Assist in identifying optimal posting times, content trends, and campaign strategies using analytics and platform data.

• Deliver 20–25+ high-quality, platform-ready content assets per month with 95%+ on-time delivery • Own organic social lead generation by building and optimizing a multi-channel content system • Provide monthly reporting that connects content performance to: Lead volume, MQL progression, campaign attribution, top-performing content themes • Maintain content output that is polished, on-brand, and strategically aligned • Reduce turnaround time from raw asset → publish-ready content by 25%+ through improved systems, templates, and asset organization • Translate strategy into daily publishing across social, email, and digital channels • Move content from idea → draft → polished asset independently, without micromanagement • Monitor comments and supporting community engagement • Track performance and reporting insights • Help create unified message flows when campaigns span multiple channels

• Support the development and execution of social media strategies that enhance campaign visibility and audience engagement. • Develop social media content packages. • Manage the editorial calendar. • Coordinate messaging across digital platforms. • Draft and schedule posts for social media platforms. • Monitor social media performance and engagement trends.