Paradigm Life

• Lead the development and execution of integrated marketing initiatives • Build and optimize multi-channel campaigns that drive measurable business growth • Help shape and operationalize Paradigm Life’s messaging and positioning • Implement AI-assisted workflows and systems • Create structure, prioritization, and operational clarity across campaigns • Use data, attribution, and funnel insights to improve campaign effectiveness

• Deliver 20–25+ high-quality, platform-ready content assets per month with 95%+ on-time delivery • Own organic social lead generation by building and optimizing a multi-channel content system • Provide monthly reporting that connects content performance to: Lead volume, MQL progression, campaign attribution, top-performing content themes • Maintain content output that is polished, on-brand, and strategically aligned • Reduce turnaround time from raw asset → publish-ready content by 25%+ through improved systems, templates, and asset organization • Translate strategy into daily publishing across social, email, and digital channels • Move content from idea → draft → polished asset independently, without micromanagement • Monitor comments and supporting community engagement • Track performance and reporting insights • Help create unified message flows when campaigns span multiple channels

• Campaign strategy & execution • Content quality & brand voice • Performance & optimization • Process integrity • Stakeholder alignment