• Own and grow the North American territory through full-cycle B2B selling • Prospect, qualify, run discovery, deliver live demos, negotiate, and close deals • Conduct in-person discovery sessions, operational walkthroughs, and executive meetings • Build and maintain a scalable, repeatable sales pipeline • Secure platform agreements and committed deployments • Define and document a repeatable North American sales motion • Collaborate on GTM strategy, pricing, ideal customer profiles, and partnerships

• Engage directly with fitness, wellness or new vertical partners within your assigned area to grow the book of business • Consistently hit or exceed monthly quotas based on new venues added to the ClassPass network • Lead with a field-first mindset, prioritising in-person outreach through drop-ins, meetings, and events; selectively apply Inside Sales tactics where appropriate to accelerate pipeline momentum. • Identify and attend networking opportunities to build strong connections within your regional fitness and wellness community • Maintain accurate and up-to-date records in Salesforce, ensuring reliable forecasting and pipeline visibility. • Should be a good negotiator and comfortable in presenting higher-level readouts/pitch decks to prospective new partners

• Meet access goals and ensure medical coverage pathways are consistent with FDA approved prescribing information • Collaborate with Qualified Treatment Center (QTC) Account Liaisons, Marketing, Patient Support Team and Medical Value Liaisons and other Genetix stakeholders to identify access barriers and ensure patient access • Implement strategies and tactics to support individual patient access and reimbursement (e.g., coverage, coding) across payer segments • Serve as the primary, regional point-of-contact for Genetix’s Qualified Treatment Center network for all market access-related issues. • Proactively educate QTC around state Medicaid and commercial payer coverage criteria, PA process and requirements as well as addressing account specific educational gaps in our treatment process and pathway. • Create confidence in the access pathway for our therapies by leveraging published medical policies and patient approvals across the QTC network and aligning all messaging to our market access engagement strategy • Develop and maintain core relationships with the business functions at Genetix’s QTCs with a focus on patient pull through, including but not limited to, managed care contracting, CFO and revenue cycle, government affairs, billing department leads, along with hospital quality and legal teams, gene therapy coordinators, financial coordinators and PA and appeals support • Proactively work in a preventative measure with QTCs to establish hygienic PA submissions to alleviate incomplete submissions or administrative inaccuracies • Consistently engage National and Regional commercial payers, FFS and Managed Medicaid plans, and Federal payers to positively influence decision makers in areas of clinical criteria and medical policy. • Present, negotiate and execute Value Based Agreements (VBA) at the payer level to facilitate timely access to FDA-approved Genetix therapies • Negotiate and manage value contracts with assigned payers for optimal Genetix product access • Respond to ad hoc requests by small regional payers in assigned territory • Work within the payer ecosystem to identify delays or friction in the approval process, develop a plan, and implement a timely resolution. • Provide support and pull through strategies to the QTCs when to overcome delays within the process ex: PA requirements and any PA denials, distribution channel preference etc. • Educate QTCs with Letter of Intent on considerations for case rate agreements to reduce delays. • Connect QTCs with other QTCs for best practice sharing or connect them with appropriate decision makers at the health plan for issue escalation and resolution. • Identify and leverage contacts within the payers and connect those payer stakeholders with the QTC to streamline PA review and approval processes • Work cross-functionally within the POD team structure to ensure alignment across Genetix’s stakeholders and that QTCs receive surround sound support at every step in the patient journey; these cross functional partners include: apheresis, patient support, field medical, legal and contracting, and working closely with the QTC account leads to mitigate and/or remove barriers to care at the consult and treatment phases of the patient journey. • Work closely with Medical Value Liaison (MVL) in tandem for targeted situations e.g. PA prep, appeals, policy and coverage influence • Share insights and feedback from across market access stakeholders (with a focus on payers and financial decision makers at QTCs) • Encourage and facilitate QTC patient’s enrollment into Genetix’s patient support program My Bluebird Support (MBS) to enrich the patient treatment journey • Maintain the utmost standard of professionalism and compliance in all internal and external engagements

• Participate in all of our training sessions (free for the sales team) • Contact customers via WhatsApp calls • Apply the technique taught and proven for more than 30 years by the country's leading entrepreneurs • Close sales and prospect new clients using the technique that will be taught