• Drive the go-to-market strategy for dbt, and specifically features that position dbt for AI workflows and use cases, working closely with Product, Marketing, and Field teams to identify and address target buyer personas, challenges, and opportunities. • Craft product positioning and messaging with clear, differentiated positioning for dbt, grounded in customer insights, market context, and roadmapped innovations. • Develop and execute marketing campaigns that clearly articulate the value and unique advantages of dbt. • Collaborate closely with Product and Engineering to shape product strategy, using competitive, customer, and market insights to influence our product roadmap. • Create and maintain a core bill of materials including web content, messaging guides, solutions briefs, product videos, pitch decks, email sequences, and internal enablement materials for the dbt. • Develop and execute product launch and campaign strategies that drive pipeline for net new customer and expansion opportunities. • Create and maintain internal sales tools like playbooks that reflect a high degree of customer understanding and empathy. • Work with Revenue Marketing teams to ensure strategic narratives and product messaging are delivered consistently at every touchpoint. • Measure and report on the effectiveness of marketing campaigns, using insights to drive continuous improvement.

• Conduct in-depth research on the Japanese sponsorship landscape and rigorously analyze competitor offerings. • Develop a comprehensive business development strategy tailored to the Japanese market. • Identify potential strategic partners and outline strategies for raising brand awareness of Relo Metrics. • Develop and execute the plan for new business lead generation and sales. • Actively build, manage, and report on a robust, qualified new business pipeline. • Develop and nurture relationships with potential clients and strategic partners. • Provide project support for new and incoming projects and customize sales collateral.

• Help define GTM strategy, leading projects hand-in-hand with leadership to identify, structure, and solve the most challenging commercial questions • Lead cross-functional workstreams including new product launches, partnership programs, and process excellence initiatives across commercial functions • Synthesize complex market dynamics, customer insights, and competitive intelligence into actionable strategies with clear ROI • Support new product launches across strategic market entry and sales/marketing execution, owning the GTM project plan end-to-end • Drive cross-functional alignment and execution across the entire organization • Execute revenue operations responsibilities: establish success measurement frameworks, build models to track performance data, identify trends and opportunities, and advise leaders on actions to drive improvement • Prepare for and lead quarterly business reviews across the GTM organization • Conduct deep-dive analyses on business performance, competitive positioning, and market opportunities • Provide day-to-day strategy and operations support to executive leaders through rigorous analysis and actionable recommendations • Improve commercial workflows and assess supporting tooling to automate and optimize operations • Continuously raise the bar on operational quality and collaboration • Serve as a “talent magnet” for the GTM team, helping build a culture of repeatable excellence and high performance

• Own positioning and client-facing content for new product launches and existing offerings • Lead go-to-market execution for product releases and feature launches from strategy through communication and enablement • Monitor competitive landscape and market trends to ensure messaging remains current • Partner cross-functionally to translate product capabilities into clear differentiators and value for customers • Act as the voice of the customer internally and iterate on messaging based on feedback • Build and maintain sales materials across pitch decks, one-pagers, and talk tracks