Role Description Maven is looking for a Product Marketing Manager to own go-to-market execution and product storytelling for a defined set of products, features, or programs within our portfolio. In this mid-level individual contributor role, you’ll manage a complete product marketing work stream—such as a program line, a set of features, or a key launch—with guidance from senior product marketing leaders. You’ll translate complex clinical and product capabilities into simple, outcome-driven messaging, build sales enablement materials that help our Growth team win in the market, and support product launches that drive pipeline, revenue, and product adoption. You’ll partner closely with Product, Growth Marketing, Sales, Customer Success, Clinical, and Research teams to ensure our positioning is clear, differentiated, and grounded in outcomes. This role is ideal for a product marketer with strong execution chops who is ready to fully own a work stream—while still learning and growing under the mentorship of senior PMMs. As a Product Marketing Manager at Maven, you will: - Own messaging, positioning, and storytelling for a defined product area. - Develop clear, differentiated messaging and positioning for your product area that resonates with employers, health plans, and consultants, grounded in Maven’s clinical and business outcomes. - Build and maintain persona- and segment-specific value propositions that reflect buyer needs, competitive dynamics, and procurement realities in healthcare and benefits. - Translate complex features into simple, compelling narratives that connect Maven’s member experience and clinical excellence to business outcomes and ROI. - Lead go-to-market plans for features and launches (with guidance). - Manage end-to-end GTM for product updates, enhancements, and tiered launches within your remit, including launch brief, positioning, channel strategy, and post-launch readouts, with support from senior PMMs for larger, multi-program launches. - Partner with Product to understand roadmap, feature scope, and release timing; ensure GTM plans align to business goals and sales cycles. - Coordinate cross-functional readiness—Web, Growth Marketing, Sales, Customer Success, and Enablement—so the field is prepared with the right story and assets on day one. - Build high-impact sales enablement and content. - Create and maintain core sales assets for your product area (e.g., pitch decks, one-pagers, FAQs, competitive talking points, product videos/demos) to support pipeline creation and deal progression. - Partner with Growth Marketing, Events, and Content to ensure your product story shows up consistently in campaigns, webinars, conferences, and ABX programs. - Contribute to demo flows and guided tours that clearly showcase Maven’s differentiated member experience and program design, working closely with Technical PMM and Product teams where relevant. - Drive insight-informed strategy through research and analytics. - Conduct and synthesize customer, prospect, and consultant feedback, as well as internal field feedback, to refine messaging and GTM strategy. - Support competitive intelligence for your space by partnering with the central PMM research and competitive function—ensuring your assets and training reflect current market dynamics and win/loss insights. - Track performance of your launches and assets (e.g., adoption, asset usage, win rates) and recommend tests or iterations to improve impact. - Partner cross-functionally to connect product, clinical outcomes, and revenue. - Collaborate with Product Management and Clinical/Research teams to translate outcomes data and program design into compelling proof points that support RFPs, top deals, and renewals. - Work with Sales, Customer Success, and RFP teams on strategic deals—supporting narrative development, tailoring content, and ensuring Maven shows up with a clear, confident story. - Help ensure consistency of Maven’s story across your product line, aligning with broader PMM charters, frameworks, and launch processes. Qualifications - 3–5 years in B2B product marketing or adjacent roles (e.g., solutions marketing, sales enablement, consulting) with experience owning a defined work stream end-to-end. Healthcare, benefits, or SaaS experience is a strong plus. - Demonstrated ability to develop positioning, execute go-to-market plans, and build the assets needed to support launches, campaigns, or sales motions—with some supervision and mentorship from senior PMMs. - Strong writing and positioning skills; able to distill complex, clinical, or technical concepts into intuitive, business-outcome-oriented assets intended for multiple personas and stages of the funnel. - Experience building decks, one-pagers, or tools that sales and account teams actually use—and comfort training or presenting to internal field teams. - Familiarity with gathering customer, competitive, and market insights (e.g., sales calls, surveys, third-party data) and using that input to refine messaging, prioritization, and GTM motions. - Proven ability to work effectively across Product, Marketing, Sales, and Customer Success—balancing multiple stakeholders and priorities while keeping the focus on impact and clarity of story. - Strong project management skills; able to manage timelines, stakeholders, and dependencies to deliver launches and assets on time in a fast-paced environment. - Comfort receiving feedback, iterating quickly, and learning from launches, deal cycles, and experiments as you grow into more strategic PMM responsibilities over time. Requirements - The base salary range for this role is $115,000 - $135,000 per year. - You will also be entitled to receive equity and benefits. - This role requires active work authorization in the US. Benefits - Maven for Mavens: access to the full platform and specialists, including care for mental health, reproductive health, family planning and pediatrics. - Whole-self care through wellness partnerships. - Hybrid work, in office meals, and work together days. - 16 weeks 100% paid parental leave and new parent stipend (for Mavens who've been with us for 1 year+). - Annual professional development stipend and access to a personal career coach through Maven for Mavens. - 401K matching for US-based employees, with immediate vesting.

• Develop clear, concise, and differentiated messaging for our products and features that resonates with our various personas. • Partner with peers in Product and Sales to identify what materials are needed for upcoming launches and feature updates. • Establish new templates and frameworks for how we communicate product value (e.g., creating the first 'standard' sales deck or feature release email template). • Support the Go-To-Market (GTM) process by building out campaign assets for new products and features. • Create and maintain the library of sales collateral, ensuring our sales team has the most up-to-date talk tracks and one-pagers. • Update product pages on the website, create emails, and work with the senior content marketing manager to ensure our blog and social channels reflect the latest product value props. • Conduct regular research on competitors and provide the team with 'battle cards' or summary reports on how we differentiate. • Execute product marketing initiatives from start to finish with general direction from the Marketing Lead. • Be a collaborative team member contributing across the company as needed.

• Own the customer storytelling engine • Build and run the end-to-end pipeline: source customers, conduct interviews, write case studies, manage approvals, and publish assets • Organize content by industry, use case, and persona so Sales and partners can easily find and use it • Build and scale the customer reference program • Recruit and manage a pool of referenceable customers in partnership with Sales and CS • Create a simple system for AEs/AMs to quickly find and activate the right reference • Track utilization and influence on deals • Drive third-party reviews (G2, Gartner Peer Insights) • Design scalable, low-lift programs with CS and Marketing Ops to increase review volume and quality • Balance growth with strong customer experience • Create customer-facing enablement content • Develop onboarding guides, adoption playbooks, product updates, and newsletters • Partner with Product, CS, and Growth to drive adoption, usage, and expansion • Support 'Powered by Deepgram' and co-marketing efforts • Coordinate quotes, approvals, and customer participation across launches, events, and partner campaigns • Measure and improve impact • Track key metrics: case study production and usage, reference program utilization, deal influence, review growth and quality • Share insights with Sales, CS, and leadership to continuously improve programs

Canopy Connect is building the infrastructure that powers best-in-class insurance experiences. We empower consumers to gain value and convenience from their own data, and we enable businesses to securely and quickly support their customers. As a Product Marketing Manager on our growing team, you will be the key link between our product’s technical features and our customers’ business needs. Your primary focus is to own the product marketing workstream—building out messaging frameworks, launch plans, product positioning, and the creation of sales enablement tools that turn complex technical features into compelling value propositions This is a highly collaborative role where you will work at the intersection of Product, Sales, and Marketing to ensure we are launching the right products to the right people with the right message. This role is ideal for a product marketer who is ready to own projects end-to-end, establish new templates for the team, and contribute to cross-functional campaigns with general guidance. You will work closely with and report directly to the Vice President, Marketing. This is an opportunity to get in early with a well-capitalized startup. About you You are a proactive communicator who can translate technical “how” into business “whys.” You don’t just wait for a brief; you partner with your peers to figure out what’s needed. You’re comfortable taking a new feature and building a campaign around it from scratch, establishing the frameworks that the rest of the team will use. Specifically, you’ll need to have demonstrated competency in: - Product Messaging: translating features into benefits. - Sales Enablement: building presentations, one-pagers, and talk tracks. - Campaign Execution: building out new campaigns that haven't been done before. - Market Research: conducting competitive audits and customer interviews. - Project Management: owning your workstream and those that impact it to move projects to completion. - Hubspot & Webflow: creating and updating website pages, workflows, and campaigns. - AI Prompt Engineering: using AI as a thought partner and to multiply the speed and quality of your research and output. Your responsibilities - Positioning and Messaging: Develop clear, concise, and differentiated messaging for our products and features that resonates with our various personas. - Cross-functional Partnership: Partner with peers in Product and Sales to identify what materials are needed for upcoming launches and feature updates. - Framework Development: Establish new templates and frameworks for how we communicate product value (e.g., creating the first "standard" sales deck or feature release email template). - Launch Execution: Support the Go-To-Market (GTM) process by building out campaign assets for new products and features. - Sales Enablement: Create and maintain the library of sales collateral, ensuring our sales team has the most up-to-date talk tracks and one-pagers. - Website & Content Support: Update product pages on the website, create emails, and work with the senior content marketing manager to ensure our blog and social channels reflect the latest product value props. - Competitive Analysis: Conduct regular research on competitors and provide the team with "battle cards" or summary reports on how we differentiate. - Workstream Ownership: Take general direction from the Marketing Lead to execute product marketing initiatives from start to finish. - Teamwork Makes the Dream Work: We are a small team and we are all expected to contribute across the company as needed. We’re helpful and lend our knowledge, skills, ability, and labor for the greater good. Please note that we are only accepting candidates who are authorized to work in the United States or Canada. The expected salary range for this position is: $130,000 to $140,000 USD. Our Benefits - Healthcare: We offer company-sponsored health, dental and vision insurance for employees and dependents. - Equity: We are a team of owners and we provide our team with generous equity grants. - Time to Recharge: We offer unlimited paid time off. Unplug, recharge, and come back refreshed. - Remote Friendly: We are a fully distributed team. We all work remotely. We offer a $1,000 stipend to equip you with a home office that is comfortable and personalized to your needs. - Friday Reimbursed Lunch: Order lunch on Fridays, and we'll cover it! - 401K: We offer a 3.5% match. Our Core Values - Be Worthy of Trust | We are building critical infrastructure that processes sensitive data. We earn trust every day by being transparent, honest and clear to all stakeholders. - Find a Way | We seize opportunities and iterate quickly. We refuse to get blocked. We are relentlessly optimistic about possibilities. Tenacious and creative, we find a way. - Own It | We are owners of the product and the company, and we own our successes as well as our failures. We value people who embody extreme ownership. - Think “We” Not “I” | We prioritize the success of the team over individual contributions. The best decisions are made through triangulating the opinions of the team. Productive disagreement leads to good decisions. We don’t tolerate brilliant jerks. - Raise the Bar | Our standard is to be the best in the world at what we do. We redefine excellence each day. To protect the interests of all parties, Canopy Connect will not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to Canopy Connect will be considered Canopy Connect property. Canopy Connect will not pay a fee for any placement resulting from the receipt of an unsolicited resume. Canopy Connect will consider any candidate for whom an Agency has submitted an unsolicited resume to have been referred by the Agency free of any charges or fees.