Copywriter New York, NY Freelance Remote $35 - $50 /hr We're looking for experienced Freelance Copywriter to support our client in the financial services space. Our goal is to build a 3-5 person copywriter bench for on call projects with an average of 10-25 hours of work per week. The ideal candidate is a full-time freelancer looking to build a long-standing relationship with this company and committed to . MUST USE YOUR OWN COMPUTER. This role sits within an integrated B2B marketing team and supports high-volume, project-based content across digital channels. This is an ongoing freelance opportunity for writers who are comfortable working in a regulated, technically complex environment and can step in quickly to own copy across multiple formats from intake to deliverable. About the Role The Copywriter will develop content used across web, social, paid media, video, SEO, and thought leadership. You'll collaborate closely with internal marketing partners and subject matter experts, while also working independently to deliver clear, benefit-driven messaging. The work is entirely B2B and "startup", supporting complex financial products and services. Attention to detail, precision, and comfort with compliance-heavy review processes are critical. Copywriter Responsibilities - Partner closely with an integrated marketing team to understand strategy and execute against business goals - Develop compelling, client-focused copy for: - Web pages and landing pages - SEO articles and long-form thought leadership - Social and paid media - Video scripts and campaign messaging - Translate complex financial products into clear, accessible, benefit-driven content Team and Workflow - Collaborate with Subject Matter Experts, Content Strategists, Designers, and Animators - Lead video project kickoff calls to gain a deep understanding of project needs - Proof and polish content from other writers as a final quality check - Take full ownership of assigned projects from kickoff through delivery - QA to ensure you're adhering strictly to corporate branding, legal, and compliance guidelines - Contribute to timelines and consistently meet deadlines in a fast-paced environment - Make recommendations for future content opportunities and best practices Volume & Freelance Working Arrangement - High-volume environment with multiple new projects coming in daily during peak periods - Typical notice ranges from 48 hours to two weeks - Writers receive project materials and briefs in advance and are expected to come prepared to kickoff calls - First drafts for articles and webpages are generally due 35 days after kickoff - Weekly time commitment typically ranges from: - Minimum: some weeks may have lulls, particularly around the holidays where there are 0 hours. You may decline work if a project comes in and you already are at capacity with another client. - Average: 10-25 hours Copywriter Qualifications - Bachelor's degree in Marketing, Communications, Finance, or related field (or equivalent experience) - 5+ years of experience writing in a professional corporate finance or financial services environment - Strong B2B writing background; experience with commercial banking, investment banking, payments, or fintech preferred - Also considering candidates with experience writing copy geared towards clients/prospects in the startup space - Exceptional command of the English language (written and verbal) - Strong understanding of SEO best practices, including technical requirements for effective SEO articles - Experience working cross-functionally with content strategists, designers, and digital teams - Highly organized, detail-oriented, and proactive - Ability to manage multiple projects simultaneously in a fast-paced environment - Strong judgment, professionalism, and relationship-building skills - Self-starter who can work independently and as part of a team - Portfolio demonstrating mastery of finance-focused, client-benefit-driven content In this position, you may have access to client or customer systems, confidential and/or proprietary information or data, including financial information. Benefits Creative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Sick leave is provided to Candidates whose assignment work location is in a state or city subject to sick leave laws. A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service. For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM/OPT programs. Additionally, you must be physically located in and perform the work for our client in the United States. Allie Gribble is recruiting for this position Email me your resume to apply for this job This job was posted on March 12, 2026 and last updated on March 13, 2026 and is open for 60 days. EEO Employer Creative Circle is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Our hiring process includes AI screening for keywords and minimum qualifications. Recruiters review all results. Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. United Healthcare creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Creative Circle. About Creative Circle Creative Circle matches creative and marketing professionals with hiring managers looking for talent. The above listing is for a position with one of our clients. If you're a good fit for this role or another we're currently working on, a recruiter will reach out to you directly. We only contact the applicants who are the best fit for the position, so if you do not hear back, please take a look at the other roles we have available. Thank you for your interest!

Herman-Scheer is a brand consultancy that creates brands, products, and experiences for businesses that keep people healthy. We focus on a range of sectors, including disruptive healthcare, wellness technology, healthy food and beverages, fitness and recreation, and personal care. We have a 17 person team that is primarily remote with an office space in Venice for occasional in person meetings and working sessions. As a Strategist-Copywriter, you will craft compelling narratives and collaborate closely with creative directors, strategists, designers, and project managers. Your role will involve developing clear, engaging, and strategically driven copy across a variety of channels and formats — from brand messaging and campaign concepts to digital content — ensuring that every piece of writing aligns with our client partners’ business goals and brand voice.

Herman-Scheer is a brand consultancy that creates brands, products, and experiences for businesses that keep people healthy. We focus on a range of sectors, including disruptive healthcare, wellness technology, healthy food and beverages, fitness and recreation, and personal care. We have a 17 person team that is primarily remote with an office space in Venice for occasional in person meetings and working sessions. As a Strategist-Copywriter, you will craft compelling narratives and collaborate closely with creative directors, strategists, designers, and project managers. Your role will involve developing clear, engaging, and strategically driven copy across a variety of channels and formats — from brand messaging and campaign concepts to digital content — ensuring that every piece of writing aligns with our client partners’ business goals and brand voice.

WHO ARE WE? Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success. WHY JOIN US? At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers. COMPENSATION: $90,000 to $110,000 This is a contract-to-hire position MUST HAVE: - 5+ years of experience writing performance-driven, direct response copy for digital marketing campaigns, specifically in the financial industry - Proven CRO background with a documented history of optimizing creative across campaigns over months to years - Strong conceptual writing skills with an established research framework for identifying emerging and resonant copy angles - Proficiency in analyzing and interpreting performance data in Looker or comparable analytics software like Tableau or Microsoft Power BI - Compliance trained, with a general understanding of risk hierarchy and comfortability networking with compliance stakeholders - Comfortable writing for and translating winning copy across formats, including listicle, landing pages, video scripts, and Meta and Google ads - Expertise on at least a few financial products and services, esp. complex ones, including but not limited to: Credit Cards, Debt Consolidation, App Discovery, Play-to-Win Gaming Apps, Home Equity, HYSA and Checking Accounts, or Life and Car Insurances - Familiarity with using LLMs as a thinking and writing partner, with a clear knowledge of how and when to use LLM output, and more importantly, when to avoid using it - Examples or case studies of the above EXPERIENCE: 5+ years of experience writing performance-driven, direct response copy for digital marketing campaigns specifically in the financial industry, across channels like Meta, Google, and Native, and including formats ranging from social and search ads to landing pages to listicle pages. YOUR ROLE Drive measurable growth by creating, adapting, and optimizing direct response copy across high-impact campaigns and placements, ensuring alignment with internal and partner goals, platform best practices, and compliance standards. OUTCOMES - Adapt and iterate on proven copy frameworks: Translate winning structures (listicles, ads, FALPs, landing pages) to new partners, offers, placements, and channels. - Assist with general creative output: This includes development of short-form ad copy like headlines and longer-form assets like listicle creatives, video scripts, and landing pages. - Execute mechanical punch-ups and structured variations: Tighten headlines, body copy, and hooks; produce new iterations based on existing winners to expand testing capacity. - Build and update offer-specific copy: Develop copy for well-defined offers, incorporating feedback and direction from the team. - Support compliance-driven revisions and partner updates: Implement required copy changes due to compliance, product updates, or partner requests across ads and pages. - Develop new paid acquisition headlines and variations: Write and iterate Meta and Google ad headlines by adapting proven angles and collaborating with UA teams. - Contribute new test ideas and competitive insights: Propose and test new creative derived from market research competitor insights, performance trends, or team collaboration; log and share findings to inform testing strategy. COMPETENCIES - Performance-Driven Copy Systems Thinking: Thinks in frameworks, controls, and iterations, optimizing creative over time using learnings from prior tests and industry experience. - Personal Finance Expertise: Understands how consumers think about personal finance topics (Credit Cards, Gaming/Apps, Banking, Debt, etc.), what their motivations are, and what will drive them to click, convert, and improve their personal finance stature in life. - Data Literacy & Performance Interpretation: Read and interpret performance data, diagnose why something is winning or losing, and translate metrics into actionable creative decisions. - Conceptual Angle Development & Research Rigor: Identify resonant angles via structured research (market, competitor, offer) and generate testable hypotheses, not just “ideas.” - Compliance-Aware Creative Judgment: Understand risk hierarchy and compliance constraints. Modify positioning, claims, and framing without killing performance. - Cross-Format Translation & Adaptation: Translate winning copy across ads → listicles → landing pages → video scripts, preserving the core mechanism while adapting to format, platform, and intent. - Collaborative Communication: Open to feedback and direction; partners well with Yield, UA, Accounts, and Compliance teams. - Detail-Oriented Execution Under Time Constraints: Ability to deliver accurate, high-quality copy quickly and reliably while managing deadlines, revisions, and parallel workstreams. TOTAL COMPENSATION Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost of living adjustments. Want to accelerate your career? Apply now! Since day one, we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.