• Identify high-potential business verticals to develop and execute outbound strategies to engage them with Vanta • Turn our inbound demand into closed-new business and happy Vanta customers • Manage our sales pipeline, improving and maturing our sales process and playbook • Define and communicate the specific benefits of Vanta appropriate for each customer, including making sales materials and demos • Collect insights from prospects for our product development process

• Drive territory growth by prospecting, developing, and closing new business while expanding relationships with existing accounts. • Serve as the first line of account management for healthcare providers, including physicians, genetic counselors, and staff. • Deliver tailored, consultative sales presentations to communicate the value of GeneDx’s solutions and services. • Coordinate and execute both in-person and virtual client meetings. • Collaborate with cross-functional teams to ensure smooth onboarding, service delivery, and timely resolution of customer issues. • Lead educational efforts within the territory, including developing and executing in-office appointments, regional conferences events, physician lunches and dinners, and other engagement initiatives. • Stay current on clinical genomics developments, product offerings, and competitive landscape to position GeneDx effectively • Maintain high field presence, with an expectation of 4.5 days per week spent in the field with clients. • Meet or exceed assigned sales targets, KPIs, and activity metrics. • Document customer opportunities, interactions, and updates in CRM and other business systems as needed, maintain a target clinician development pipeline. • Actively embody and encourage GeneDx cultural principles: be adaptable to change; communicate directly, with empathy; do what we say we’re going to do; be bold in our vision and brave in our execution; operate with a sense for action. • Demonstrate accountability and a strong work ethic, with a team-first mentality.

• Support the Sales Cycle: Partner closely with the Enterprise Sales Executive to support all phases of the sales cycle—from discovery to proposal to close—helping drive faster deal progression and higher close rates. • Accelerate Opportunities: Proactively identify and address bottlenecks in active deals by preparing follow-ups, gathering client materials, and coordinating internal resources to keep deals moving forward. • Conduct Research & Own Prospecting: Conduct market and account research to identify potential customers, prepare sales materials, and gather insights to personalize outreach. • Manage Client Expectations & Experience: Assist in preparing for high-stakes client meetings (e.g., custom decks, tailored demos, competitive insights), attend calls as needed, take detailed notes, and own follow-up actions to maintain deal momentum. • Optimize Sales Material: Customize pitch decks, case studies, and ROI calculators for specific verticals or clients to increase resonance and conversion. • Leverage Pipeline Analytics to Adapt: Monitor active opportunities and provide timely updates or alerts on key actions needed to advance or close deals. • Act as a Cross-Functional Liaison: Coordinate with Marketing, Product, Legal, and Solutions teams to gather and deliver information quickly—shortening response times on proposals, pricing, security reviews, and contracts. • Conduct Competitor Analysis: Gather and maintain up-to-date intel on competitor offerings and positioning to help tailor messaging and overcome objections effectively. • Leverage a CRM & Data-Driven Strategies: Ensure accurate and up-to-date CRM entries to support effective forecasting, follow-up, and pipeline hygiene. • Identify Opportunities to Improve Processes: Continuously look for ways to streamline workflows, automate repeatable tasks, and improve internal processes to reduce sales cycle friction.

• Drive new business growth by identifying, pursuing, and closing opportunities across DoD, federal law enforcement, and defense-related public safety agencies. • Own the full sales cycle—from opportunity discovery through proposal, negotiation, and close—for enterprise SaaS and on-prem solutions. • Develop a deep understanding of the customer mission, aligning solution capabilities (e.g., CAD, RMS, analytics, dispatch, and command & control platforms) with operational and security needs. • Leverage consultative, value-based selling approaches to position complex technology solutions within high-stakes government environments. • Collaborate cross-functionally with pre-sales engineers, solution architects, and product management teams to craft tailored demonstrations, proof-of-concepts, and solution proposals. • Maintain relationships with senior decision-makers and influencers across DoD branches, system integrators, and federal procurement offices. • Manage long sales cycles and complex buying processes, including responding to RFPs/RFIs and working with contracting vehicles such as GSA, IDIQs, and BPAs. • Represent the company at key industry events, defense technology expositions, and public safety forums to expand visibility and thought leadership. • Maintain accurate forecasting, pipeline management, and account planning within CRM systems. • Sell with an “all-hazards” approach aligned to FEMA/DHS doctrine (NPG, NRF, NIMS), positioning solutions that support Prevention, Protection, Mitigation, Response, and Recovery missions across natural, technological, and human-caused incidents. • Translate THIRA/SPR gaps into solution roadmaps and business cases, aligning OnCall/CAD/RMS/analytics to capability targets and grant-eligible investments. • Demonstrate interoperability with NIMS/ICS and EOC operations, enabling a common operating picture, resource typing, and mutual-aid coordination. • Leverage CPG-101 planning guidance to show how proposed capabilities integrate with agency Emergency Operations Plans and annexes.