• Develop and execute a comprehensive authorization, eligibility reverification and payor encounter maintenance strategy aligned with enterprise revenue cycle objectives. • Serve as the organizational subject-matter expert on payer authorization rules, revalidation requirements, and medical necessity workflows. • Lead large-scale transformation initiatives including centralization, workflow redesign, automation, and performance standardization. • Establish governance, escalation paths, and performance accountability across a complex, multi-site organization. • Direct day-to-day authorization, eligibility reverification and payor encounter maintenance operations across all service lines and payers. • Ensure timely and accurate submission, tracking, and renewal of authorizations in Homecare Homebase. • Oversee management of payer portals, authorization queues, and work distribution. • Ensure consistent execution across onshore and offshore teams. • Coordinate closely with Intake, Clinical Operations, Scheduling, Billing, and Denials teams. • Partner with nursing leadership, therapy leadership, and clinical staff to ensure clinical documentation supports medical necessity. • Support resolution of clinical questions related to authorization determinations. • Collaborate with Quality, Compliance, and Audit teams to support medical reviews and audits. • Translate payer requirements into operational workflows and staff education. • Define, monitor, and report KPIs including authorization turnaround time, authorization success rate, denial rate, and authorization-related delays. • Use data to identify trends, root causes, and improvement opportunities. • Present performance insights to executive leadership. • Drive continuous improvement using Lean, Six Sigma, or similar methodologies. • Ensure compliance with Medicare, Medicaid, and commercial payer authorization and revalidation requirements. • Maintain audit-ready documentation and processes. • Support external audits (MAC, SMRC, RAC, UPIC) and payer reviews related to authorization. • Partner with Compliance and Legal teams on corrective action plans. • Lead, coach, and develop managers, supervisors, and frontline authorization staff. • Manage blended onshore/offshore workforce models. • Establish clear roles, performance expectations, and career pathways. • Promote accountability, engagement, and operational excellence.

Role Description Lola Blankets is seeking a Paid Media Director to lead our paid media function across all channels. This is a critical leadership role for someone who has scaled budgets for top consumer brands and is ready to bring that expertise into a high-growth, premium DTC environment. You’ll set the vision for paid media, own 8-figure budgets, and guide how Lola invests in performance and brand-building campaigns. Beyond strategy, you’ll bring proven frameworks, strong industry relationships, and the leadership skills to level up both internal and external channel partners. Key Responsibilities: - Lead the full paid media strategy across digital and traditional, including but not limited to: Paid Social, Paid Search, YouTube, Podcasts, Direct Mail, TV, and OOH. - Build and manage channel budgets and forecasts. - Build strategies and relationships that drive both brand growth and performance. - Partner closely with leadership, finance, and creative to align paid media with company-wide growth plans. - Mentor and develop a high-performing team of channel strategists, media planners, buyers, and agencies. - Leverage strong vendor and platform relationships (Meta, Google, measurement vendors, data partners) to unlock new opportunities, betas, and favorable deals. - Stay ahead of industry shifts (privacy, attribution, AI) to future-proof Lola’s paid media investments. - Own and advance our attribution modeling, experimentation, and insights. Qualifications - 7+ years of paid media experience, ideally at a top DTC, consumer tech, or global agency working with tier-one brands. - Proven ability to manage and scale paid media budgets through rapid channel expansion and aggressive budget growth. - Deep expertise across multiple channels with a strong grasp of both performance and brand media. - Strong financial and analytical skills with the ability to model spend-to-revenue outcomes. - Proven experience facilitating creative collaboration and workflows with paid media. - Leadership experience building and managing cross-functional teams and agencies. - A growth mindset with the creativity to test and the rigor to scale. Benefits - 21 days paid vacation + federal holidays (except parts of Thanksgiving 🙂) - Full health benefits. - 16 weeks paid birth parent leave / 8 weeks non-birth parent leave. - 55% off Lola Blankets for friends and family. - Opportunities for career growth and expanded creative leadership.

• Owns the creation of a growth strategy for their account(s) with an overall objective of XX% year on year improvement • Value Added Revenue aligned to budget objectives • Owns the creation, review, and approval of all contract/commercial documents and agreements governing business between Emerald and their customer(s) • Owns the business development aspects of executing the account plan and advancing the relationship with the customer(s) • Responsible for developing the funnel to target, executing the sales process, and updating the sales funnel • Responsible for opportunity management, including the development and execution of the “Opportunity Strategy” and the development and testing of the “Value Proposition” • Owns responsibility for pricing, financial approvals, proposal development, and “Setting and Managing Price,” including negotiating ongoing cost adjustments and meeting financial/pricing objectives

• The Director, Medical Science Liaison (MSL) / Regional Medical Lead (RML) serves as a field-based scientific leader responsible for advancing the medical strategy within a defined region. • This role combines traditional MSL responsibilities with regional leadership oversight, strategic execution, and cross-functional collaboration to support cardiovascular assets across approved products and pipeline programs. • The individual acts as a scientific expert in cardiovascular disease (e.g., heart failure, cardiomyopathies, hypertension, cardiometabolic disease, etc.), builds trusted partnerships with key opinion leaders (KOLs), and drives regional medical excellence aligned with global and U.S. medical strategy.