• Drive Sales Growth: Lead the expansion of Riedel’s Video Infrastructure solutions, specializing in video infrastructure for sports and Division II educational environments. • Relationship Building: Cultivate and maintain strong connections with key decision-makers in the broadcast and sports industries. • Client Liaison: Serve as the primary point of contact for North American clients, delivering exceptional service and technical expertise. • Sales Pipeline Development: Identify and pursue new opportunities within targeted segments, including broadcasters, sports organizations, and educational institutions. • Product Presentation: Showcase Video Infrastructure products at client meetings, industry events, and trade shows, highlighting their value and competitive edge. • Cross-Functional Collaboration: Work with internal teams, such as product management and technical support, to ensure customer satisfaction and effectively resolve inquiries. • Achieve Sales Targets: Meet and exceed sales goals while contributing to the overall success of the company.

• Proactively engaging in sales and prospecting activities to expand diverse client portfolio’s across assigned territories • Expanding the client base and penetrating new market segments • Building and maintaining strong, long-term relationships with key stakeholders including clients, project owners, architects, and strategic installers • Analyzing market trends in insulation and flat roofing through (field) insights; identify competitor activity, pricing movements, and shifts in customer demands to execute your commercial strategy • Ensuring effective project follow-up, including coordination of deliveries and management of customer claims • Product Oversight & Site Follow-up: monitor ongoing projects to ensure timely delivery and product compliance; ensure all site feedback is documented & shared in CRM to increase efficiency • Ensure accurate tracking of client interactions and opportunities through CRM • Provide technical & commercial support tailored to client needs • Monitor payment processes and follow up on outstanding balance

• Overseeing and contribute via direct selling activity towards profitable sales in your territory. • Executing sales and marketing programs in alignment with peers and country leader. • Setting short-term sales strategies for the assigned region. • Keep track of pipeline growth, provide forecasting input and course correct if needed • Sourcing and selecting dealers and relevant distributors. • Define and maintain key accounts. • Coach and provide people management support to your direct reports • Reviewing training requirements as necessary.

• Focus on converting the market from pressure-treated lumber to our Structural Framing and Posts products • Establish our Marine-Grade Decking products as best in class • Create pull-through demand by educating and engaging contractors, ensuring they prefer our products and drive demand through distribution channels • Build and leverage strong customer relationships to execute your annual sales plan • Use your keen understanding of market strengths and weaknesses to identify and seize new opportunities • Deep dive into our innovative composite lumber products and become an expert • Show contractors the incredible benefits of transitioning from traditional wood to our advanced solutions • Leverage our internal resources to support your sales efforts and convert customers • Grow with existing customers while actively seeking out new growth opportunities • Execute deals, new distribution agreements, and gain placement by implementing targeted engagement initiatives to increase product adoption • Execute product knowledge trainings in the territory to educate and convert contractors • Continuously search for new opportunities to grow market share in territory