• Develop and manage paid campaigns to achieve lead generation and growth targets. • Create, launch, and optimize advertising campaigns across Meta, Google, TikTok, and Snapchat. • Manage and optimize campaigns targeting the Tunisian market. • Implement a rigorous test-and-learn methodology to improve campaign performance. • Analyze campaign performance and provide actionable insights and recommendations. • Monitor key metrics such as CPA, ROAS, CTR, Conversion Rate, and ROI. • Analyze user behavior using different analytics tools. • Optimize conversion rates and customer acquisition performance. • Continuously explore and test new acquisition channels and growth opportunities. • Collaborate closely with cross-functional teams to support business objectives.

• Oversee the delivery of multiple Marketing Services programs and performance initiatives across strategy, discoverability, content systems, automation, experimentation, and performance marketing. • Establish clear, accountable delivery ownership for each engagement, ensuring proactive management of scope, budget, risk, performance metrics, and client expectations. • Implement and enforce best-in-class delivery frameworks, governance, and quality assurance processes aligned to marketing OKRs and measurable business outcomes. • Partner closely with client sponsors, Client Success Leads, and capability leaders to maintain alignment, transparency, and outcome accountability. • Serve as an escalation point for delivery conflicts and trade-offs, making timely, commercially sound decisions that protect client relationships and practice health. • Develop and refine delivery processes tailored for Marketing Services engagements within a performance-driven model, including transformation programs and ongoing optimization retainers. • Ensure standards are documented, communicated, and adopted across the practice. • Drive continuous improvement through delivery metrics, operational reviews, and performance retrospectives. • Align delivery performance to practice health metrics, including revenue growth, gross margin, revenue per employee, CSAT, and operational efficiency. • Partner with capability leads and the resourcing team to forecast and manage staffing needs, ensuring optimal resource allocation and scalable capacity planning. • Contribute to the evolution of tools, AI enablement, governance models, and reporting frameworks that support efficient, high-impact execution. • Build, coach, and retain a high-performing team of Engagement Managers and Discipline. Leads operating across strategy, content, data, automation, experimentation, and performance marketing disciplines. • Foster a culture of ownership, commercial awareness, experimentation, and outcome-driven problem solving. • Provide clear growth paths and mentorship that strengthen delivery leadership capability and support long-term talent retention. • Promote collaboration across capabilities to ensure integrated execution within the Marketing Performance System. • Serve as a senior delivery point of contact for key client relationships, reinforcing trust, accountability, and measurable impact. • Partner with account and sales teams to scope new Marketing Services opportunities, estimate effort, and shape scalable, performance-oriented delivery models. • Contribute to business development by providing delivery assurance during pre-sales, proposals, and client presentations. • Support practice revenue objectives by ensuring disciplined estimation, strong commercial governance, and effective scope and change management.

• Support execution of North America channel marketing programs including webinars, partner campaigns, virtual events, in-person events, and enablement initiatives. • Coordinate logistics for partner-facing webinars and events, including scheduling, speaker coordination, promotional communications, and post-event follow-up. • Draft and distribute partner communications such as email campaigns, event invitations, program updates, and enablement announcements. • Collaborate with Channel Marketing Managers and Channel Sales to support joint marketing initiatives with partners. • Assist with MDF and budget tracking, documentation, and performance reporting to ensure accurate measurement and compliance. • Maintain project plans and timelines using tools such as Asana or similar platforms to ensure smooth execution across multiple concurrent initiatives. • Track and report on program performance metrics including registrations, attendance, engagement, and pipeline contribution. • Use AI-powered tools and automation to streamline communications, reporting, and workflow efficiency. • Support cross-functional coordination with product marketing, field marketing, sales development, and corporate marketing to ensure alignment and consistency across partner programs. • Contribute ideas to improve processes, partner engagement tactics, and execution efficiency. • Expected travel: up to 10–15%

Disclaimer: Please be advised that the most accurate and up-to-date information about our open roles—including job descriptions, compensation, and benefits—can only be guaranteed on our official job board. For the latest listings and details, please visit: https://job-boards.greenhouse.io/ninjatrader. JOIN US ON OUR MISSION TO BECOME THE #1 RETAIL TRADING PLATFORM IN THE WORLD Welcome to the dynamic world of NinjaTrader! As an industry-leading trading platform and futures broker, we're empowering traders to take control of their financial destiny. How do we do it? We provide cutting-edge products and services that enhance the trading journey. Whether a seasoned pro or just starting out, NinjaTrader equips traders with award-winning software and brokerage services to navigate the world's leading financial markets with confidence. Our growth story is nothing short of exhilarating. Since 2003, NinjaTrader has been dedicated to understanding and supporting traders on their journey toward trading triumph. Through those efforts, our user base has grown to over 2 million users and we have become the number one rated futures brokerage worldwide. But we're not stopping there. We're constantly evolving, pushing boundaries, and modernizing the futures industry. Our commitment to innovation means users will always have access to dynamic tools, real-time support, and a community of like-minded traders. So, why work at NinjaTrader? Here, you're not just part of a team; you're part of a movement. We empower employees to reach new heights in their careers by providing a dynamic culture focused on social connection, professional development, and employee recognition initiatives. Sounds too good to be true? Take it from our employees. Join us as we redefine what's possible in trading, advocate for our customers, and continue our journey toward becoming the world's top retail-focused trading platform in the world. What you'll do: NinjaTrader is seeking a Sr. Lifecycle Marketing Manager to build and scale in-product lifecycle experiences. This role will focus on developing strategies to introduce personalized in-product messaging throughout the customer lifecycle, driving activation, engagement, and retention. This hands-on role is ideal for someone with experience executing multi-channel lifecycle journeys on platforms like Braze, who has a strong performance bias and can turn strategy into executable lifecycle experiences with measurable outcomes. In this role you will: - Build and manage multi-channel lifecycle programs with a focus on in-product messaging - Identify and implement segmentation and personalization opportunities - Execute lifecycle experiences across onboarding, engagement, retention, and reactivation programs based on product usage - Partner with Product and Data teams to ensure required segmentation and personalization data triggers are available - Run A/B tests and experiments to improve lifecycle performance - Monitor campaign performance and surface insights and recommendations - Continuously improve messaging, timing, segmentation, and channel mix - Work closely with Product Marketing to translate messaging and positioning into lifecycle programs - Support product launches by driving awareness and adoption through coordinated lifecycle experiences - Ensure high-quality execution through strong QA and documentation - Drive process improvements as the lifecycle function scales What you'll need: - 6–8 years of experience in lifecycle, CRM, or growth marketing - Hands-on experience executing campaigns in Braze or comparable platforms - Strong understanding of segmentation, triggers, and customer journeys - Proficiency working with data, metrics, and experimentation - Excellent attention to detail and execution quality Bonus points for: - Background in fintech, big tech, or high-growth B2C companies Compensation: The salary range for this role will be $95,000 - $145,000.00 USD. In addition, this position will also receive an annual target bonus of 10%. Bonus pay at NinjaTrader is based on individual performance (50%) as well as company/team performance (50%). Salary and bonus earnings are only two components of the total compensation package offered by NinjaTrader. NinjaTrader offers a 401K plan through ADP under which the company will match up to 3.5% of employee contributions. Annual paid time off allowance accrues at a rate of 23 days per year (some positions may qualify for more) plus seven paid holidays. Location: This role is based in Chicago, IL. *There may be remote flexibility for exceptional candidates in the following states: California, Colorado, Florida, Georgia, Illinois, Indiana, Minnesota, Missouri, Montana, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, South Carolina, Texas, Utah, Vermont, Virginia, Washington, Washington DC, Wisconsin. Hybrid: For Chicago-based employees, we follow a hybrid work schedule: In-office Tuesday through Thursday, with remote work on Mondays and Fridays. In addition to these weekly remote days, we offer: - 20 additional flex remote days annually - 5 Company Wide Office-Optional weeks tied to major holidays Our Core Benefits Include: - Generous PTO - 7 Paid Holidays Annually + 5 Conditional Holidays Annually - 1 Service Day Annually - 401k with 3.5% Company Match - Paid Parental Bonding Leave - Health, Vision, Dental Coverage - Life and Disability Insurance Covered 100% by NinjaTrader We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.