Role Description The Product Commercialization Leader is responsible for driving the global commercial success of both existing and new products by partnering with cross-functional teams to define market positioning, value propositions, and go-to-market (GTM) programs and strategy. This role acts as the central orchestrator for Asset Management, AMO, and Service product launch readiness, ensuring that all commercial aspects—from pricing to customer segmentation—are aligned to maximize product adoption, revenue growth, and market impact. Responsibilities - Commercialization Strategy & Roadmap - Partner with Global Commercialization, Product Management, Sales Enablement, Sales, and Marketing Centers of Excellence (COEs) to craft compelling product positioning, value propositions, training materials, and marketing collateral tailored for both existing and new products. - Own customer segmentation for the product portfolio and develop GTM strategy by segment (including channels), leveraging global standard work and aligning with Sales, Product and Global Commercialization teams. - Define and execute commercialization strategy for SaaS subscriptions, add-ons, service contracts, spare parts, and lifecycle services across customer segments and channels. - Translate product roadmaps into prioritized commercial initiatives aligned to revenue, margin, and customer-retention goals. - Implement and iterate value-based pricing and bundling strategies to maximize attach rates, ARPU, and renewals. - Develop and maintain a consolidated marketing plan for assigned product(s), ensuring alignment with overall business objectives and collaborating closely with Regional Commercialization Leaders, as well as Product Management on new product development to meet launch readiness standards. - Lead the internal assessment and provide go/no-go recommendations for product launches by evaluating market readiness, commercial viability, and strategic fit. - Ensure commercial readiness by connecting product-market fit with pricing strategies; confirm that pricing supports both the product story and business goals. - GTM Planning & Launch Execution - Lead end-to-end launches of new product commercialization, service offerings and parts programs: launch plan, readiness gates, sales & service playbooks, training, collateral and staged rollouts. - Collaborate with cross-functional teams including the commercial and marketing teams to enable speed to launch, ensuring effective cross-functional launch governance (milestones, risk mitigation, go/no-go decisioning). - Streamline promotional workflows and eliminate pre-customer bottlenecks to boost sales efficiency, working with cross-functional teams to remove barriers and accelerate time-to-market. - Translate strategy and assets into sales readiness and field success. - Sales, Channel & Service Enablement - Partner with sales leadership to shorten sales cycles and increase win rates. - Build sales, channel and field-service enablement programs: playbooks, deal kits, ROI calculators, competitive positioning and objection handling. - Enable channel partners to increase brand affinity and grow sales across the entire product portfolio through targeted training, sales and product collateral, and ongoing field support. - Cross-Functional Collaboration - Present commercialization plans, performance and recommendations to the GM and executive team; drive decisions and resource allocation. - Direct partnership with the Regional Commercialization team who are responsible for the sales support, market data/TAM, promotions, programs, buyer personas, training and development, regional market insights, and regional marketing strategy. - In collaboration with the Finance, Product, and Commercialization teams, define and monitor KPIs and dashboards (revenue by SKU/offer, attach rate, ARR, churn, parts fill rate, cost-to-serve, service margin, NPS/CSAT), ensuring growth and continuous improvement for the business. - Lifecycle Monetization & Retention - Own strategies for trials, adoption-driving campaigns, upsell/cross-sell motions, renewal processes and customer success enablement to drive ARR growth and churn reduction. - Establish and run playbooks for product-led and sales assisted motions across different customer cohorts, ensuring a customer-centric approach that drives an increasing share of wallet over the lifecycle of the account. Qualifications - Bachelor’s degree in Marketing, Business, Product Management, or related field (or equivalent experience). - 7+ years of experience in product commercialization, product marketing, or related roles in enterprise B2B environments. - Experience in technology, IoT, hardware + software or industrial products with aftermarket ecosystems. - Strong technical skill set to provide a strong base of understanding for the product portfolio. - Demonstrated experience leading cross-functional commercialization projects and product launches. - Strong analytical skills, with experience in market modeling, forecasting, and performance measurement. - Proficiency with CRM and marketing automation tools (e.g., Salesforce, HubSpot, Marketo), and strong Excel/PowerPoint skills. - Excellent written and verbal communication skills, with the ability to create compelling collateral and deliver executive-level updates. - Results-oriented, highly collaborative, and able to work effectively in fast-paced, dynamic environments. - Ability to give persuasive presentations to a varying audience. Requirements - MBA or advanced degree (preferable). - Experience in convenience retail or fueling solutions (preferable). - Familiarity with global product launches and regulatory/compliance considerations (preferable). - Fluency in English; additional languages are a plus (preferable). Benefits - Base compensation range for this position is $125,000 to $160,000 per annum. - Your actual base salary will be determined based upon numerous factors which may include relevant experience, skills, location (labor market data), credentials (education, certifications), and internal equity.

• Lead intake of business ideas and opportunities, partnering with stakeholders to define problems, desired outcomes, and success measures • Develop business cases, including value hypotheses, benefits, risks, and trade‑offs • Define and refine business requirements, including reporting and analytics needs • Identify upstream and downstream impacts across systems, processes, and teams • Collaborate with agile delivery teams to translate business needs into epics, features, and user stories • Provide business input into test strategy and validation scenarios • Review and approve test results to ensure solutions meet business intent and quality standards • Monitor outcomes post‑implementation, assess performance against KPIs, and iterate as needed

• Own and manage the product backlog, ensuring work is clearly defined, prioritized, and aligned with product strategy and platform goals. • Translate product vision and complex requirements into actionable epics, features, and user stories for engineering teams. • Collaborate closely with architects, engineers, and leadership to shape platform capabilities and technical direction. • Define and maintain the product roadmap, aligning development priorities with business objectives and platform evolution. • Facilitate product planning activities including backlog refinement, sprint planning, and retrospectives to ensure efficient delivery. • Monitor progress toward product goals, adjusting priorities and scope as needed to maximize impact and delivery outcomes. • Identify risks, dependencies, and blockers, working with engineering leadership to resolve issues and keep delivery on track. • Evaluate opportunities to improve platform capabilities, scalability, security, and operational efficiency. • Contribute to the evolution of BSC Analytics’ AI platform, helping identify new capabilities, workflows, and automation opportunities. • Support and collaborate with engineering teams, fostering clarity around priorities and enabling effective execution.

• Own the Partner Rewards roadmap - setting strategy and driving execution as a critical member of the Product Triad - our system for building product collaboratively and strategically. • Use data and AI to identify opportunities to improve our customers’ experience, devise strategy to execute your ideas, and partner with business stakeholders across HubSpot to make solutions that help our partners and customers grow • Drive alignment, set goals, build understanding and motivate others, including cross-functional partners across the company • Guide new product ideas from initial concept all the way through launch • Understand our partners and their journey through the product by engaging with them directly and often • Translate complex financial, operational, and compliance requirements into clear product requirements and scalable system designs • Build AI experiences that drive tangible business outcomes