Role Summary The Well‑Being Strategist serves as a strategic advisor and subject matter expert for the U3000 Segment (Select/Middle Market), supporting internal partners, brokers, and clients in the design and execution of holistic well‑being strategies. This role blends internal consultation, market‑level thought leadership, and ad hoc client engagement to advance innovative, data‑informed solutions that foster engagement, improve population health, and strengthen competitive positioning. General Responsibilities - Serve as a strategic advisor and subject matter expert, partnering with internal stakeholders to support brokers, and clients to advance holistic well‑being strategies across new and existing business. - Provide consultative guidance on best practices within diverse and geographically dispersed workforces, aligning solutions to organizational culture and business priorities. - Demonstrate mastery of Cigna well‑being products, tools, and resources, and effectively translate capabilities into value‑based strategies for internal and external partners. - Deliver strategic recommendations on well‑being incentive design, engagement approaches, and program optimization to drive participation, utilization, and measurable impact. - Support finalist and growth opportunities by contributing to solution strategy, competitive intelligence, and executive‑level positioning in partnership with sales and account teams. - Translate segmentation, utilization, and market data into actionable population health insights and well‑being strategies aligned to client goals and market priorities. - Serve as a trusted advisor on emerging well‑being trends, vendors, thought leadership, health equity, and social drivers of health. - Collaborate across matrix partners—including Client Engagement Consultants, Engagement Consultants, Account Executives, brokers, and vendors—to ensure cohesive and aligned well‑being strategies. - Support innovative pilots, special projects, and initiatives that advance strategic differentiation and market relevance. - Represent Cigna's well-being capabilities in broker roadshows, finalist meetings, and client utilization discussions. Role Scope & Expectations: - Able to attend in-office Sales meetings as needed. - Operates independently within defined strategic parameters, exercising sound judgment and influence across a matrixed organization. - Balances internal consultation, market support, and selective client engagement without direct ownership of day‑to‑day client delivery. - Elevates conversations from program execution to strategy, value, and outcomes. - Acts as a visible advisor and thought partner within the market while supporting enterprise consistency. Qualifications - Proven ability to develop and deliver well‑being strategies and engagement solutions that support diverse and geographically dispersed workforces. - Minimum of 5 years of experience in health promotion, well‑being strategy, health engagement, or a related advisory or consulting role. - Experience partnering with clients and/or brokers, with demonstrated ability to support sales and account teams in a matrixed environment. - Strong oral and written communication skills, with the ability to present complex information clearly and effectively to varied audiences. - Demonstrated strength in data interpretation, critical thinking, and influencing, including the ability to translate insights into actionable recommendations. - Self‑directed professional with a proven ability to collaborate effectively with internal and external matrix partners. - Industry certification such as CHES, NWI, WELCOA, or similar credential preferred. - Willingness to travel as needed (less than 30%) to support key client, broker, and market meetings. If you will be working at home occasionally or permanently, the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload. For this position, we anticipate offering an annual salary of 88,100 - 146,800 USD / yearly, depending on relevant factors, including experience and geographic location. This role is also anticipated to be eligible to participate in an annual bonus plan. At The Cigna Group, you’ll enjoy a comprehensive range of benefits, with a focus on supporting your whole health. Starting on day one of your employment, you’ll be offered several health-related benefits including medical, vision, dental, and well-being and behavioral health programs. We also offer 401(k), company paid life insurance, tuition reimbursement, a minimum of 18 days of paid time off per year and paid holidays. For more details on our employee benefits programs, click here. About Cigna Healthcare Cigna Healthcare, a division of The Cigna Group, is an advocate for better health through every stage of life. We guide our customers through the health care system, empowering them with the information and insight they need to make the best choices for improving their health and vitality. Join us in driving growth and improving lives. Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws. If you require reasonable accommodation in completing the online application process, please email: SeeYourself@cigna.com for support. Do not email SeeYourself@cigna.com for an update on your application or to provide your resume as you will not receive a response. The Cigna Group has a tobacco-free policy and reserves the right not to hire tobacco/nicotine users in states where that is legally permissible. Candidates in such states who use tobacco/nicotine will not be considered for employment unless they enter a qualifying smoking cessation program prior to the start of their employment. These states include: Alabama, Alaska, Arizona, Arkansas, Delaware, Florida, Georgia, Hawaii, Idaho, Iowa, Kansas, Maryland, Massachusetts, Michigan, Nebraska, Ohio, Pennsylvania, Texas, Utah, Vermont, and Washington State. Qualified applicants with criminal histories will be considered for employment in a manner consistent with all federal, state and local ordinances.

• Support RFP responses and help formulate strategic proposals that include insights, targeting tactics, and creative solutions • Collaborate with sales on client engagements and co-present at meetings or on client calls • Select appropriate products and approaches to use in achieving client KPIs • Act as an internal resource for Sales, Marketing, and Product on how to best position InMarket's capabilities and solutions • Keep abreast of emerging behaviors, technologies, and companies that are impacting our clients' businesses • Demonstrate expertise in a range of skills, such as creating client-facing collateral, market research, leveraging data for insights and strategies, and public speaking • Use AI tools to support research, data synthesis, and development of strategic proposals and client-facing materials • Collaborate with Measurement Account Management, Ad Operations and Data Insights Analysts to analyze campaign data • Compile measurement performance metrics and insights • State the non-obvious learnings and postulate the ‘So What?’ and ‘Now What?’ in a storytelling format • Present campaign insights and measurement results to internal and external parties, ensuring message is clear and concise • Contribute to Quarterly Business Review insights reports to identify macro trends and opportunities spanning multiple campaigns on key accounts • Recommend deployable InMarket tactics and strategies that create value for our clients • Continuously raise the bar for best-in-class delivery of insights and client value

About Karsh Hagan/Madden Karsh Hagan/Madden Media is a full service destination marketing agency that blends creativity, technology, and data to help destinations grow. Our teams deliver integrated marketing solutions across strategy, media, creative, digital, public relations, and web development. We partner with destination marketing organizations across the United States to build powerful brand stories that inspire travel and deliver measurable results. Our approach combines research driven insights with agile execution. Cross functional teams collaborate to craft compelling campaigns and omnichannel strategies that drive performance and long term client success. About the Role The Strategy Director is a strategic leader responsible for guiding high value client partnerships, leading cross functional teams, and driving measurable business growth. This role sits at the intersection of strategy, client leadership, and operational execution. You will lead complex accounts, connect strategy across disciplines, and ensure teams deliver integrated marketing programs that produce meaningful results. The ideal candidate brings deep agency experience, thrives in a fast paced environment, and understands how to translate marketing strategy into long term client partnerships. You will act as a trusted strategic advisor to senior client stakeholders while collaborating with internal teams to deliver exceptional work across media, creative, digital, and brand strategy. What You Will Own Strategic Client Leadership - Serve as the senior strategic partner for key accounts and executive client stakeholders - Lead the development of integrated marketing strategies across creative, media, digital, and brand disciplines - Translate client goals into clear strategic roadmaps and measurable performance outcomes - Present strategic recommendations, campaign performance insights, and growth opportunities to client leadership Revenue Growth and Account Expansion - Own revenue retention and organic growth across assigned accounts - Identify opportunities to expand partnerships through new services, campaigns, and strategic initiatives - Lead renewal conversations and long term partnership planning - Partner with agency leadership to support new business opportunities when appropriate Cross Functional Leadership - Lead and align cross functional teams including strategy, creative, media, digital, analytics, and production - Ensure all disciplines work together to deliver cohesive marketing strategies and storytelling - Provide leadership and mentorship to account and campaign management teams - Foster a collaborative culture that encourages strategic thinking and creative problem solving Operational and Project Leadership - Oversee complex projects across multiple clients while maintaining strong operational discipline - Ensure teams follow strong project management processes and communication practices - Maintain clarity across internal teams regarding priorities, timelines, and deliverables - Serve as a senior escalation point for client or project challenges What You Bring Experience - 6+ years of experience in account leadership, marketing strategy, or senior roles within a marketing or advertising agency - Proven experience managing complex client relationships and high value accounts - Demonstrated success retaining and growing long term client partnerships Strategic Leadership - Strong strategic mindset with the ability to connect insights across multiple marketing disciplines - Experience developing integrated marketing strategies that align creative, media, and digital execution - Confidence presenting strategy and performance insights to senior client stakeholders Agency Operations - Expertise in project management and operational processes - Ability to lead multiple work streams while maintaining clarity and organization across teams - Experience mentoring and developing team members within a fast paced agency environment Client Partnership Skills - Exceptional communication, presentation, and relationship building skills - Ability to identify opportunities for growth and position strategic marketing solutions - Strong problem solving and decision making capabilities What Success Looks Like Successful Strategy Director at Karsh/Madden: - Build trusted relationships with core accounts and senior team leads - Lead strategic marketing programs that deliver measurable results - Grow and retain long term client partnerships - Inspire cross functional teams to produce exceptional work - Bring clarity and structure to complex projects and initiatives Why Join Us When you join Karsh Hagan/Madden, you will help shape the future of destination marketing while working with a collaborative team of strategists, creatives, and marketers. We believe the best work happens when talented people are empowered to think strategically, collaborate openly, and deliver work that makes a meaningful impact for our partners. Don't Meet Every Requirement? That's okay! At KHM, we believe diverse backgrounds, perspectives, and experiences make us stronger. If this role excites you but your skillset doesn't line up perfectly with the qualifications above, we still want to hear from you. Who knows-you might bring something to the table we didn't even know we needed. About the Interview Process We like to keep it simple and transparent. Here's what the process may look like: - Round 1: A friendly chat with our Recruiter to get to know you and share more about the role. - Round 2: An interview with our SVP/Team Lead and Senior Media Director - Round 3: A conversation with the President to dive deeper into the role and team fit. Note: Depending on the position, there might be a small assignment along the way to showcase your skills and creativity. Don't worry-we'll let you know in advance! Heads up: At this time, we do not offer Visa sponsorship or relocation services. KHM is an Equal Opportunity Employer. #LI-REMOTE

We’re looking for a strategic, curious CX practitioner who wants to help elevate the impact of Customer Experience across BlueCross by partnering with teams and grounding decisions in what members actually experience. This role is influence driven and highly collaborative—you’ll work across the organization to synthesize research, data, and feedback into clear insights, recommendations, and customer journey maps that help teams align, prioritize, and take action on important business decisions. Success here requires learning agility, comfort navigating ambiguity, and the ability to communicate a point of view with empathy and clarity, including sharing work in progress and thoughtfully pushing for what members need. You’ll also be expected to use generative AI as a practical force multiplier—experimenting, bringing ideas forward, and helping elevate both the speed and quality of work across the CX team. If you’re excited to shape meaningful customer experiences and grow with a forward‑thinking organization, we encourage you to apply. Job Duties & Responsibilities - Leads end-to-end customer-focused initiatives across organization based on deep understanding of consumer needs. - Co-creates and implements design concepts. - Drives an iterative approach to experience design to identify user needs, prototype solutions, test ideas, and refine designs with data and customer feedback natively integrated into process. - Defines new product, service and experience value propositions that are desirable for people, viable for the business and technically feasible. Builds business cases around ideas as a way to qualify their commercial potential. - Utilizes project management tools, methods and best practices to scope and assemble project plans that aligns the project with expectations of leadership and stakeholders. Job Qualifications Education - Bachelor’s Degree in Communications, Marketing, or a related field or equivalent, relevant work experience required. Experience - 5 years of experience with strategy consulting, service, marketing, customer experience, customer research, product/call center operations, or related consumer-focused function required. Skills/Certifications - Proven decision making and problem solving skills - Ability to translate qualitative, quantitative, and secondary research into insights and strategies - Excellent oral and written communication skills - Accuracy and attention to detail - Effective presentation skills - Ability to manage multiple projects and priorities - Ability to work independently under general supervision and collaboratively as part of a team in a fast paced environment Number of Openings Available 1 Worker Type: Employee Company: BCBST BlueCross BlueShield of Tennessee, Inc. Applying for this job indicates your acknowledgement and understanding of the following statements: BCBST will recruit, hire, train and promote individuals in all job classifications without regard to race, religion, color, age, sex, national origin, citizenship, pregnancy, veteran status, sexual orientation, physical or mental disability, gender identity, or any other characteristic protected by applicable law. Further information regarding BCBST's EEO Policies/Notices may be found by reviewing the following page: BCBST's EEO Policies/Notices BlueCross BlueShield of Tennessee is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at BlueCross BlueShield of Tennessee via-email, the Internet or any other method without a valid, written Direct Placement Agreement in place for this position from BlueCross BlueShield of Tennessee HR/Talent Acquisition will not be considered. No fee will be paid in the event the applicant is hired by BlueCross BlueShield of Tennessee as a result of the referral or through other means.