Madden Media

About Karsh Hagan/Madden Karsh Hagan/Madden Media is a full service destination marketing agency that blends creativity, technology, and data to help destinations grow. Our teams deliver integrated marketing solutions across strategy, media, creative, digital, public relations, and web development. We partner with destination marketing organizations across the United States to build powerful brand stories that inspire travel and deliver measurable results. Our approach combines research driven insights with agile execution. Cross functional teams collaborate to craft compelling campaigns and omnichannel strategies that drive performance and long term client success. About the Role The Strategy Director is a strategic leader responsible for guiding high value client partnerships, leading cross functional teams, and driving measurable business growth. This role sits at the intersection of strategy, client leadership, and operational execution. You will lead complex accounts, connect strategy across disciplines, and ensure teams deliver integrated marketing programs that produce meaningful results. The ideal candidate brings deep agency experience, thrives in a fast paced environment, and understands how to translate marketing strategy into long term client partnerships. You will act as a trusted strategic advisor to senior client stakeholders while collaborating with internal teams to deliver exceptional work across media, creative, digital, and brand strategy. What You Will Own Strategic Client Leadership - Serve as the senior strategic partner for key accounts and executive client stakeholders - Lead the development of integrated marketing strategies across creative, media, digital, and brand disciplines - Translate client goals into clear strategic roadmaps and measurable performance outcomes - Present strategic recommendations, campaign performance insights, and growth opportunities to client leadership Revenue Growth and Account Expansion - Own revenue retention and organic growth across assigned accounts - Identify opportunities to expand partnerships through new services, campaigns, and strategic initiatives - Lead renewal conversations and long term partnership planning - Partner with agency leadership to support new business opportunities when appropriate Cross Functional Leadership - Lead and align cross functional teams including strategy, creative, media, digital, analytics, and production - Ensure all disciplines work together to deliver cohesive marketing strategies and storytelling - Provide leadership and mentorship to account and campaign management teams - Foster a collaborative culture that encourages strategic thinking and creative problem solving Operational and Project Leadership - Oversee complex projects across multiple clients while maintaining strong operational discipline - Ensure teams follow strong project management processes and communication practices - Maintain clarity across internal teams regarding priorities, timelines, and deliverables - Serve as a senior escalation point for client or project challenges What You Bring Experience - 6+ years of experience in account leadership, marketing strategy, or senior roles within a marketing or advertising agency - Proven experience managing complex client relationships and high value accounts - Demonstrated success retaining and growing long term client partnerships Strategic Leadership - Strong strategic mindset with the ability to connect insights across multiple marketing disciplines - Experience developing integrated marketing strategies that align creative, media, and digital execution - Confidence presenting strategy and performance insights to senior client stakeholders Agency Operations - Expertise in project management and operational processes - Ability to lead multiple work streams while maintaining clarity and organization across teams - Experience mentoring and developing team members within a fast paced agency environment Client Partnership Skills - Exceptional communication, presentation, and relationship building skills - Ability to identify opportunities for growth and position strategic marketing solutions - Strong problem solving and decision making capabilities What Success Looks Like Successful Strategy Director at Karsh/Madden: - Build trusted relationships with core accounts and senior team leads - Lead strategic marketing programs that deliver measurable results - Grow and retain long term client partnerships - Inspire cross functional teams to produce exceptional work - Bring clarity and structure to complex projects and initiatives Why Join Us When you join Karsh Hagan/Madden, you will help shape the future of destination marketing while working with a collaborative team of strategists, creatives, and marketers. We believe the best work happens when talented people are empowered to think strategically, collaborate openly, and deliver work that makes a meaningful impact for our partners. Don't Meet Every Requirement? That's okay! At KHM, we believe diverse backgrounds, perspectives, and experiences make us stronger. If this role excites you but your skillset doesn't line up perfectly with the qualifications above, we still want to hear from you. Who knows-you might bring something to the table we didn't even know we needed. About the Interview Process We like to keep it simple and transparent. Here's what the process may look like: - Round 1: A friendly chat with our Recruiter to get to know you and share more about the role. - Round 2: An interview with our SVP/Team Lead and Senior Media Director - Round 3: A conversation with the President to dive deeper into the role and team fit. Note: Depending on the position, there might be a small assignment along the way to showcase your skills and creativity. Don't worry-we'll let you know in advance! Heads up: At this time, we do not offer Visa sponsorship or relocation services. KHM is an Equal Opportunity Employer. #LI-REMOTE

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description The Strategy Director is a strategic leader responsible for guiding high value client partnerships, leading cross functional teams, and driving measurable business growth. This role sits at the intersection of strategy, client leadership, and operational execution. You will lead complex accounts, connect strategy across disciplines, and ensure teams deliver integrated marketing programs that produce meaningful results. The ideal candidate brings deep agency experience, thrives in a fast paced environment, and understands how to translate marketing strategy into long term client partnerships. You have the ability to travel for this role once a month and will act as a trusted strategic advisor to senior client stakeholders while collaborating with internal teams to deliver exceptional work across media, creative, digital, and brand strategy. What You Will Own - Strategic Client Leadership - Serve as the senior strategic partner for key accounts and executive client stakeholders - Lead the development of integrated marketing strategies across creative, media, digital, and brand disciplines - Translate client goals into clear strategic roadmaps and measurable performance outcomes - Present strategic recommendations, campaign performance insights, and growth opportunities to client leadership - Revenue Growth and Account Expansion - Own revenue retention and organic growth across assigned accounts - Identify opportunities to expand partnerships through new services, campaigns, and strategic initiatives - Lead renewal conversations and long term partnership planning - Partner with agency leadership to support new business opportunities when appropriate - Cross Functional Leadership - Lead and align cross functional teams including strategy, creative, media, digital, analytics, and production - Ensure all disciplines work together to deliver cohesive marketing strategies and storytelling - Provide leadership and mentorship to account and campaign management teams - Foster a collaborative culture that encourages strategic thinking and creative problem solving - Operational and Project Leadership - Oversee complex projects across multiple clients while maintaining strong operational discipline - Ensure teams follow strong project management processes and communication practices - Maintain clarity across internal teams regarding priorities, timelines, and deliverables - Serve as a senior escalation point for client or project challenges Qualifications - 6+ years of experience in account leadership, marketing strategy, or senior roles within a marketing or advertising agency - Proven experience managing complex client relationships and high value accounts - Demonstrated success retaining and growing long term client partnerships Requirements - Strong strategic mindset with the ability to connect insights across multiple marketing disciplines - Experience developing integrated marketing strategies that align creative, media, and digital execution - Confidence presenting strategy and performance insights to senior client stakeholders - Expertise in project management and operational processes - Ability to lead multiple work streams while maintaining clarity and organization across teams - Experience mentoring and developing team members within a fast paced agency environment - Exceptional communication, presentation, and relationship building skills - Ability to identify opportunities for growth and position strategic marketing solutions - Strong problem solving and decision making capabilities What Success Looks Like - Build trusted relationships with core accounts and senior team leads - Lead strategic marketing programs that deliver measurable results - Grow and retain long term client partnerships - Inspire cross functional teams to produce exceptional work - Bring clarity and structure to complex projects and initiatives Benefits - Collaborative team environment - Empowerment to think strategically - Opportunity to make a meaningful impact for partners About the Interview Process - Round 1: A friendly chat with our Recruiter to get to know you and share more about the role. - Round 2: An interview with our SVP/Team Lead and Senior Media Director - Round 3: A conversation with the President to dive deeper into the role and team fit. Note: Depending on the position, there might be a small assignment along the way to showcase your skills and creativity. Don't worry - we'll let you know in advance! Heads up: At this time, we do not offer Visa sponsorship or relocation services. MM/KH is an Equal Opportunity Employer.

About Us At Madden/Karsh, we're not your typical marketing agency. We're a full-service destination marketing agency that blends tech-savvy know-how with creative flair to help destinations shine. Innovation? Check. Data-driven strategies? Double check. A passion for storytelling that brings destinations to life? Oh yeah, we've got that too. We're constantly evolving to meet the needs of our tourism partners, driven by performance and aligned with their goals. With Madden/Karsh's Agile approach, we flex and adapt to connect our clients with travelers, groups, and event planners, creating campaigns that don't just reach people-they inspire action. We offer the whole shebang: full-agency services and omni-channel solutions. By combining research-backed insights, captivating storytelling, and strategically executed campaigns, we deliver results that move the needle (and then some). About You You are a strategic multitasker who thrives at the intersection of creative intuition and data-driven analysis. You know your way around the foundational digital tactics and maybe you've even dabbled in OOH, print, or broadcast buys. But what really sets you apart? Your curiosity and drive. You're not just keeping up with the ever-changing media landscape-you're eager to navigate it, experiment with it, and find new ways to make it work for our clients. Bonus points if you have experience presenting over remote-meeting platforms and double-bonus if you can present in-person to a board of directors or marketing team. Marketing fascinates you. Why do some campaigns stick while others fall flat? How do audiences engage, and what makes them take action? You love diving into the details, optimizing for performance, and uncovering insights that push campaigns to the next level. And lucky for you, you'll be surrounded by a team that's just as nerdy about marketing as you are. About the Job Madden/Karsh is looking for a Media Planner to help execute high-performing, omni-channel campaigns for clients across the country. You'll be part of a remote team of tourism marketing pros, working closely with internal teams and clients to make sure campaigns are set up for success, optimized for performance, and delivering real results. The Media Planner combines creative thinking with factual analysis to develop appropriate strategies to ensure campaigns reach their target audiences as effectively as possible. Managing multiple clients and campaigns, the Media Planner creates and monitors a paid media strategy within each client's budget to give maximum exposure through the entire media spectrum: radio, television, print, and digital. This is a role for someone who's equally comfortable working independently and collaborating with a team. You know how to take feedback and turn it into better work, and you're eager to keep growing as a well-rounded marketer. Day to day, you'll be developing comprehensive media plans, researching and aligning media strategy to target audiences , collaborating with the media buying team to execute placements, analyzing performance, and sharing insights that shape future strategies. This role will require client interactions primarily via Google Meet and occasionally an in-person presentation. What You'll Be Doing - Research target audiences and develop audience personas using data tools like Resonate. - Develop strategic paid media recommendations, including targeting considerations, data implementation, tracking strategy, partner and placement selection, buying methodologies and optimizations - Oversee paid media strategy and analysis for assigned clients - Analyze campaign performance data, provide recommendations and implement optimizations - Join ongoing agency/vendor calls to discuss account performance, interpretation of data, and action plans based on findings - Responsible for overseeing budget pacing and tracking - Support in the creation of new campaigns and media briefs - Collaborate with the Media Buying team to execute placements and Creative team to ensure assets fit the specs and needs for placements - Create monthly report with rich insights of campaign performance - Presenting reports on monthly remote meetings and an occasional in-person meeting - Serve as subject matter expert on current and emerging media platforms, trends and best What You Need to Succeed - 3+ years of paid media experience (in-house or agency) - Strong communication skills and a collaborative, positive attitude - Ability to manage multiple projects, prioritize tasks, and meet deadlines - Hands-on experience planning, launching, optimizing, and scaling paid campaigns . - A love for spreadsheets (we use Google Sheets, but if you're an Excel pro, you'll do just fine) - Passion for turning data into meaningful insights for internal teams and clients - Top-notch organizational skills and the ability to juggle multiple campaigns at once - Travel and tourism experience is a plus, but not required What You'll Get from Us We see your success as our success. When you join our team, you'll get: - Opportunities to grow your skillset through training, new challenges, and learning experiences. - A team that's got your back and is ready to help you thrive. - A workplace culture that values intelligence, ambition, authenticity, and a willingness to learn. - No hoops to jump through about degrees or specific experience-we care about what you can do and what you bring to the table. Don't Meet Every Requirement? That's okay! At Madden/Karsh, we believe diverse backgrounds, perspectives, and experiences make us stronger. If this role excites you but your skillset doesn't line up perfectly with the qualifications above, we still want to hear from you. Who knows-you might bring something to the table we didn't even know we needed. About the Interview Process We like to keep it simple and transparent. Here's what the process may look like: Round 1: A friendly chat with our Recruiter to get to know you and share more about the role. Round 2: An interview with some of the awesome teammates you'll collaborate with. Round 3: A conversation with the Team Lead(s) to dive deeper into the role and team fit. Note: Depending on the position, there might be a small assignment along the way to showcase your skills and creativity. Don't worry-we'll let you know in advance! Heads up: At this time, we do not offer Visa sponsorship or relocation services. Madden Media/ Karsh Hagan is an Equal Opportunity Employer. #LI-REMOTE