InMarket

• Own day-to-day People Operations including onboarding, offboarding, immigration coordination, manager changes, audits, and documentation • Maintain compliance with federal and state employment law, with attention to multi-state requirements • Serve as the operational point of contact for employees and managers on People Ops questions • Operate as the power user across InMarket's HR technology stack, leading configuration, integration, and workflow design • Identify, design, and implement automations that reduce manual workload and improve employee experience • Apply AI tools as core working practice across documentation, communication, automation design, and decision support • Lead evaluation and optimization of our HR systems infrastructure • Conduct due diligence on platforms, tools, and vendors, and build business cases for systems investments • Partner with leadership to align HR technology decisions with broader business needs • Build and maintain executive-level dashboards covering headcount, retention, engagement, performance trends, recruiting metrics, and operational KPIs • Synthesize people data into actionable insights and recommendations for leadership • Lead cross-functional People initiatives including engagement survey rollout, system migrations, and policy refreshes • Oversee operational transitions and partner integrations as the business evolves • Drive structured execution across stakeholders, timelines, and deliverables • Ability to quickly diagnose organizational issues using data-driven insights to drive business and culture outcomes • Partner with cross-functional teams to design and implement scalable programs for professional growth and organizational development. • Handle sensitive exits, investigations, and policy interpretation with professionalism and discretion • Provide operational HR partnership to leaders on process, system, and policy questions • Coordinate cross-functionally with IT, Finance, Legal, Talent Acquisition, and Benefits to ensure alignment across people-related systems • Drive change efforts, process improvement, system evaluation and implementations as needed • High degree of comfort with leading change efforts, partnering with cross-functional stakeholders and flawless execution

Role Description We are looking for a senior, highly entrepreneurial business builder to help drive new strategic revenue opportunities and open up untapped areas of growth for InMarket. This is not a traditional sales role—it is a high-agency, zero-to-one mandate focused on: - Identifying opportunities - Shaping go-to-market approaches - Directly engaging senior decision-makers at brands, agencies, and strategic partners The ideal candidate is a persuasive generalist who thrives in ambiguity, learns quickly, and can confidently sell and evangelize complex or evolving technology—even in spaces where the playbook does not yet exist. What You’ll Do - Identify, shape, and pitch new business opportunities to open strategic revenue streams - Engage and influence senior-level stakeholders at brands and agencies to test and learn new technology - Lead exploratory and ambiguous initiatives (“special projects”) that may evolve into scalable revenue channels - Translate complex data and adtech capabilities into clear, compelling commercial narratives - Partner closely with product, marketing, and sales leadership to help shape new GTM motions - Bring structured feedback from the market to inform strategy, positioning, and product direction - Partner with sales team to introduce new ideas and product tests to key clients and brands Qualifications - Solid experience in business development, new partnerships, or enterprise sales - Proven ability to open doors and create opportunities from scratch - Demonstrated success in adtech, martech, SaaS, or data-driven marketing environments - Exceptional communication and persuasion skills—able to simplify and sell complex ideas - Highly resourceful, proactive, and comfortable operating without structure or predefined playbooks - Strong “builder mentality” with a bias toward action and experimentation - High degree of curiosity, resilience, and creative problem-solving What Success Looks Like - Creation of new, scalable revenue opportunities that did not previously exist - Consistent engagement with key decision-makers and strategic accounts - Expansion of InMarket’s footprint into new categories, use cases, or buyer groups - Tangible influence on test and learn opportunities, GTM strategy and positioning - Becoming a trusted partner to leadership on growth experimentation and market development Why This Role - High-impact, highly visible role at the center of InMarket’s growth strategy - Opportunity to build and define entirely new business motions - Direct access to leadership and influence over strategic direction - Entrepreneurial culture that rewards ownership, creativity, and speed Benefits - Competitive salary, stock options, flexible vacation - Medical, dental and Flexible Spending Account (FSA) - Company Matched 401(k) - Unlimited PTO (within reason) - Talented co-workers and management - Agile Development Program (For continued learning/professional development) - Paid Paternity & Maternity Leave

• Lead and develop a team of VP-level sales leaders, scaling a high-performing, multi-layered organization • Own and deliver against company-wide revenue targets, including strategy, pipeline health, and forecast accuracy • Define and execute national and regional sales strategies to drive growth, market expansion, and new revenue opportunities • Establish clear KPIs, performance expectations, and accountability across all levels of the sales organization • Drive operational excellence across forecasting, reporting, budgeting, and sales processes • Build and maintain executive-level client relationships while supporting strategic deals and market-facing initiatives • Partner cross-functionally with Marketing, Product, Data, and Customer Success to align go-to-market strategy and drive full lifecycle growth

• Manage the full contract lifecycle—from intake and drafting through negotiation, execution, and renewal • Draft, review, negotiate, and redline a wide range of commercial agreements (e.g., MSAs, SOWs, Order Forms, NDAs, DPAs, vendor and partnership agreements) • Partner with Sales, Partnerships, Procurement, and Finance to drive timely deal execution • Own processes to track key agreement terms, material obligations, and renewal timelines to ensure we honor our commitments and manage potential risks • Improve and scale contract workflows, templates, and playbooks, and champion the thoughtful implementation of automation and AI tools • Own and optimize the contract lifecycle management (CLM) system • Track and report on actionable legal metrics • Assist with corporate governance projects, entity management, and maintaining legal records • Support compliance initiatives, particularly in the critical areas of privacy, security and data protection

• Lead development of strategic narratives and insights for both pre-sales proposals and post-campaign analysis • Partner with Sales to shape RFP responses, client strategies, and pitch presentations • Serve as a trusted advisor to clients, presenting performance insights and actionable recommendations • Translate complex data into clear, compelling storytelling frameworks (“So What” and “Now What”) • Select and recommend optimal measurement approaches aligned to client KPIs • Collaborate cross-functionally with Account Management, Ad Operations, and Data teams to deliver high-quality outputs • Contribute to Quarterly Business Reviews (QBRs), identifying macro trends and growth opportunities across accounts • Act as a subject matter expert on InMarket’s measurement solutions and positioning • Stay ahead of industry trends, emerging technologies, and competitive landscape • Leverage AI tools (e.g., Gemini, Claude) to enhance research, analysis, and content development • Serve as a Pod leader, mentoring junior team members, driving workflow efficiency, and ensuring consistent quality across deliverables • Continuously elevate team standards and contribute to best practices for client strategy and insights delivery • Own strategic client relationships on a portfolio of key accounts, serving as the senior client-facing voice alongside Sales leadership

Job Title: Sr. Sales Director - Strategic Measurement Location: Remote - United States only (NY preferred) About InMarket Since 2010, InMarket has been the leader in 360-degree consumer intelligence and real-time activation for thousands of today’s top brands. Through InMarket's data-driven marketing platform, brands can build targeted audiences, activate media in real time, and measure success in driving return on ad spend. InMarket's proprietary Moments offering outperforms traditional mobile advertising by 6x.* Our LCI attribution platform, which won the MarTech Breakthrough Award for Best Advertising Measurement Platform, was validated by Forrester to drive an average of $40 ROAS for our clients. *Source: Wordstream US Google Display Benchmarks for Mobile Media About the role InMarket is seeking a talented, and motivated Sr. Sales Director. You will call on brands and agencies selling our suite of location and purchase measurement based-derived solutions. You will focus on building in-roads directly with brands and with agency teams. You will be tasked with expanding & evangelizing our products while educating senior marketers on the value of our data and attribution offerings. Your daily impact as a Sr. Sales Director - Currently hold and continue development of key relationships across top agencies and brands - Deliver sales lift analyses for CPG clients, advising on campaign performance, recommendations and providing data-driven optimization recommendations. - Develop and present audience segmentation insights using loyalty and transactional data to guide CPG brands’ activation strategies - Directly manage and cultivate assigned customer lists from prospecting to farm resulting in meeting or exceeding target sales. - Collaborate with sales leadership to position the InMarket offering to world class agencies and brands - Maintain Salesforce timely and accurately to allow for accurate sales projections. Your experience and expertise - 5+ years of previous sales experience at a measurement or location advertising company - Experience managing strategic partnerships - Excellent listener with proven ability to translate client needs into product solutions - Existing client/agency relationships within the CPG vertical preferred - Previous Measurement sales experience Benefits Summary - Competitive salary, stock options, flexible vacation - Medical, dental and Flexible Spending Account (FSA) - Company Matched 401(k) - Unlimited PTO (within reason) - Talented co-workers and management - Agile Development Program (For continued learning/professional development) - Paid Paternity & Maternity Leave For candidates in California, Colorado, and New York City, Illinois, Minnesota, New Jersey, Vermont, Washington and Massachusetts, the Targeted Base Salary Range for this role is $150,345 -$175,000 *Job titles contingent upon years of experience Actual salaries will vary depending on factors including but not limited to work experience, specialized skills and training, performance in role, business needs, and job requirements. Base salary is subject to change and may be modified in the future. Base salary is just one component of InMarket’s total rewards package that also may include bonus, equity, and benefits. Ask your recruiter for more information! At InMarket, diversity is not just a value, it’s the very essence of who we are. It’s about recognizing and celebrating the unique perspectives each of us brings, from our colleagues to the communities we serve.We are committed to embracing the full spectrum of backgrounds, beliefs, abilities, and life experiences, knowing that this diversity strengthens us. At InMarket, our commitment to Diversity, Equity, and Inclusion means valuing each individual’s unique contributions. Together, we thrive. InMarket is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, disability, or veteran status. #LI-Remote

• Support RFP responses and help formulate strategic proposals that include insights, targeting tactics, and creative solutions • Collaborate with sales on client engagements and co-present at meetings or on client calls • Select appropriate products and approaches to use in achieving client KPIs • Act as an internal resource for Sales, Marketing, and Product on how to best position InMarket's capabilities and solutions • Keep abreast of emerging behaviors, technologies, and companies that are impacting our clients' businesses • Demonstrate expertise in a range of skills, such as creating client-facing collateral, market research, leveraging data for insights and strategies, and public speaking • Use AI tools to support research, data synthesis, and development of strategic proposals and client-facing materials • Collaborate with Measurement Account Management, Ad Operations and Data Insights Analysts to analyze campaign data • Compile measurement performance metrics and insights • State the non-obvious learnings and postulate the ‘So What?’ and ‘Now What?’ in a storytelling format • Present campaign insights and measurement results to internal and external parties, ensuring message is clear and concise • Contribute to Quarterly Business Review insights reports to identify macro trends and opportunities spanning multiple campaigns on key accounts • Recommend deployable InMarket tactics and strategies that create value for our clients • Continuously raise the bar for best-in-class delivery of insights and client value

• Directly support internal customers’ needs related to the sourcing of goods and services. • For new projects, drive the Source-to-Contract process: from receipt of business requirements to market assessment, negotiating terms, redlining and shepherding contracts to signature. • Manage ongoing renewals: engaging the business owners, suppliers and strategic Procurement partners to optimize and • Act as liaison with other key partners (Legal, Security & Compliance, Accounts Payable, etc.) • Step into role as primary owner for administration and enhancement of Procurement’s Intake & Orchestration tool. • Continuously evaluate ways to improve processes and gain efficiencies in day-to-day activities, as well as larger-scale, complex projects.

• Own the End-to-End GTM Marketing Strategy for Measurement • Partner Deeply with the GM and Sales Leadership • Lead Product Marketing and Commercialization • Orchestrate Cross-Functional Marketing Execution • Drive Pipeline and Performance Accountability • Elevate Market Position and Thought Leadership

• Develop and execute the GTM plan aligned to Audience revenue goals • Clarify positioning and value proposition across key ICPs • Support packaging and differentiation in a crowded market • Ensure message consistency across sales, content, and campaigns • Partner with business leadership and Sales to support revenue growth • Manage launch execution for Audience updates and offerings • Align demand programs to Audience priorities • Monitor performance metrics and optimize campaigns • Partner with various departments to ensure Audience priorities are reflected