Create and manage engaging social media content, capture event moments through photos and videos, ensure adherence to brand guidelines, and collaborate with teams to enhance outreach and engagement across platforms.

Title: Social Media Assistant Location: Other United States Job Description: Department: Advancement and Alumni Relations Classification: GMU Worker Job Category: Part-Time / Hourly Wage Job Type: Part-Time Location: Fairfax, VA Workplace Type: Hybrid Eligible Sponsorship Eligibility: Not eligible for visa sponsorship Salary: Salary commensurate with education and experience Criminal Background Check: Yes About the Department: The University Advancement division is a comprehensive development and alumni relations enterprise with a staff complement of approximately 135 full-time employees. Functional units within Advancement include development/fundraising, alumni relations, stewardship and donor relations, advancement communications, special events, gift processing, research, prospect management, gift planning, corporate and foundation relations, information systems and management, and infrastructure services. Advancement's mission is to build strong, lifelong relationships with George Mason University's alumni and constituents, while matching their philanthropic interests with the university's aspirations and priorities. The division is committed to serving the needs of the university, our alumni, and the greater community by providing access to quality education and lifelong learning. Respect, service, integrity, collaboration, diversity, transparency, and creativity are the values that guide our work and culture. About the Position: The Social Media Assistant is responsible for the content creation, management, and posting on the official accounts for the Office of Advancement and Alumni Relations. Responsibilities: Event Coverage & On-Site Content Capture - Attend Advancement, alumni, and donor events-including evenings and weekends-to capture photos and short-form video; - Produce real-time social media coverage (stories, quick posts, highlights); - Identify compelling moments, quotes, and visuals suitable for social media; - Coordinate with student social media assistants supporting event coverage; - Ensure key events are documented with social-ready content; and - Demonstrate flexibility in scheduling, including evening and weekend events, occasional travel, and time-sensitive assignments. Social Media Posting & Engagement Support - Schedule and publish approved content; - Ensure posts follow brand guidelines and platform best practices; - Maintain consistent posting cadence across platforms; - Monitor engagement and audience response to posts; and - Compile basic performance highlights for staff review. Content Creation, Editing & Production - Create original social media content highlighting alumni engagement, donor impact, and university initiatives; - Produce short-form video, photo features, and social-ready visual content for Advancement channels; - Edit photos and short-form video using mobile or desktop editing tools; - Develop quick-turn event recaps, reels, and highlight stories; - Capture and edit short interviews or testimonials from alumni, donors, students, and university leaders; and - Adapt campaign visuals or messaging into social-ready formats. Coordination with Communications & Campus Partners - Coordinate social coverage with Advancement and Alumni Relations staff; - Work with schools and university partners to cross-promote events and campaigns; and - Share captured content with internal teams for additional use. Other duties as assigned within the scope of the role Required Qualifications: - Experience creating strong, engaging content; - Demonstrated experience creating social media content, with strengths in storytelling, photography, or video, as demonstrated by a strong portfolio; - Knowledge of social media platforms and best practices; - Skill in Adobe creative suite; - Skill in Canva; - Excellent written and oral communication skills; - Ability to work independently and collaboratively; - Strong organizational skills and time management skills to meet deadlines; - Ability to maintain a neutral presence; - Demonstrated skill in writing, proofreading, and editing; and - Ability to participate in on-campus events occurring during off-hours. Preferred Qualifications: - Experience in higher education or non-profit; - Experience working in George Mason University's brand; - Experience creating video content; - Experience with social media campaigns; - Digital video and photography skills; and - Experience with project management. Instructions to Applicants: For full consideration, applicants must apply for Social Media Assistant at https://jobs.gmu.edu/. Complete and submit the online application to include, a resume, cover letter, three professional references with contact information (one of which must be a current supervisor), and provide a link to a portfolio. Open Until Filled: Yes

We are seeking a creative and results-driven Social Media Advertising Manager to join our remote marketing team. In this role, you will be responsible for planning, executing, and optimizing paid social media campaigns across multiple platforms to drive brand awareness, engagement, and measurable business growth. The ideal candidate has strong experience in digital advertising, campaign analytics, audience targeting, and performance optimization. This position requires both strategic thinking and hands-on execution in a fast-paced, fully remote environment. Key Responsibilities Plan, develop, and manage paid advertising campaigns across social media platforms such as Facebook, Instagram, LinkedIn, TikTok, and X (Twitter) Analyze campaign performance metrics and optimize ads to improve ROI and conversion rates Conduct audience research and segmentation to ensure effective targeting Develop ad creatives, messaging strategies, and campaign structures aligned with marketing goals Manage advertising budgets and monitor spending efficiency Collaborate with content creators, designers, and marketing teams to produce high-performing ad campaigns Perform A/B testing on ad formats, visuals, copy, and targeting strategies Track key performance indicators (KPIs) and provide regular performance reports to leadership Stay updated with evolving social media advertising trends, tools, and platform algorithm changes Required Qualifications Bachelors degree in Marketing, Digital Media, Communications, Business, or related field (or equivalent professional experience) 3+ years of experience managing paid social media advertising campaigns Strong knowledge of social media advertising platforms and campaign management tools Experience with analytics tools such as Google Analytics, Meta Ads Manager, or similar platforms Ability to interpret campaign data and translate insights into actionable strategies Strong communication and collaboration skills for remote team environments Highly organized with the ability to manage multiple campaigns simultaneously Must possess valid authorization to work in the United States Preferred Qualifications Experience managing high-budget or multi-channel digital advertising campaigns Familiarity with marketing automation tools and CRM platforms Knowledge of conversion tracking, pixel implementation, and audience retargeting Experience working in a fully remote or distributed marketing team What We Offer Fully remote work environment Flexible work schedule Professional development and training opportunities Collaborative and innovative team culture Opportunity for career growth and advancement If you are passionate about digital marketing and have a proven ability to deliver high-performing social media advertising campaigns, we encourage you to apply and join our growing remote team.

• Manage Paddle’s day-to-day social media activity across LinkedIn, X, and other key channels. • Translate campaigns, product updates, and cultural moments into engaging, high-quality posts. • Monitor mentions, comments, and sentiment; triage issues using clear escalation playbooks. • Support the Head of Comms with press office operations: coverage tracking, briefing packs, and media list management. • Draft and proof short releases, quotes, and talking points based on approved messaging. • Compile and circulate weekly coverage reports and social dashboards. • Maintain comms and social calendars, trackers, and templates for efficiency. • Partner with Customer Support and Risk teams to ensure consistent tone and swift responses. • Build relationships with internal teams to source stories, thought leadership, and culture moments.