• Own the full growth funnel: download → activation → engagement → subscription • Review app performance daily (downloads, conversion rates, churn, retention) • Identify where users get stuck (onboarding, paywalls, specific screens) and fix it • Drive continuous improvement through experiments, iteration, and data • Decide what features matter, what can be improved, and what can be removed • Help define which features users value most and which they will pay for • Partner with design to improve UX, flows, and paywall experiences • Balance speed with quality — this is a stable app, not weekly reinvention • Own subscription strategy and performance • Work closely with marketing efforts (including TikTok ads and paid acquisition) • Ensure traffic sent to the app actually converts • Partner with external agencies while maintaining strong internal product judgment • Collaborate daily with engineering teams in South Africa and India • Be technically fluent — able to understand architecture, APIs, analytics, and occasionally jump in to debug or unblock issues • Translate growth insights into clear product requirements and priorities • Act as the connective tissue between product, engineering, marketing, and leadership

• Own the global payments roadmap and strategy across authorization, routing, retries, tokenization, chargebacks/disputes, and refunds/partial captures, with clear KPIs for conversion, cost, latency, and reliability. • Design and scale a multi-PSP platform, including smart routing, failover, experimentation frameworks, and performance monitoring to continuously improve auth rates and reduce processing costs. • Expand payment methods in the US and internationally, including wallets, local payment methods, EBT SNAP, HSA/FSA, and other emerging options, ensuring compliance with regional and network requirements. • Partner closely with engineering (working with approximately 10–20 engineers) to define PRDs, scope systems, manage delivery timelines, and uphold high standards for availability, security, and PCI compliance. • Collaborate across Platform, Fraud, Order Management, Loyalty, Pricing/Discounting, Shopper (for payouts), and Instacart+ (for subscriptions) to support nuanced flows like post-order changes, substitutions, partial captures, and disbursements. • Manage external relationships with PSPs and card networks—driving performance reviews, negotiating favorable terms, running vendor evaluations, and ensuring SLAs and compliance are consistently met.

• Define and complete the global product strategy and roadmap for assigned lab automation platforms • Collaborate closely with R&D, engineering, and cross-functional teams to translate market requirements into detailed product specifications and drive successful new product introductions (NPIs) • Carry out comprehensive market research, customer segmentation, and competitive analysis to uncover opportunities and threats • Acquire and combine voice-of-customer (VOC) insights to support product development and portfolio decisions • Build comprehensive arguments for new product initiatives, including financial projections, return on investment analysis, and risk assessments to secure investment and prioritization • Build positive relationships and collaborate effectively with internal collaborators across R&D, Manufacturing, Regulatory, Quality, Sales, Marketing, and Service teams • Represent BD as a subject matter expert in lab automation at industry conferences, customer meetings, and internal forums, articulating product value and strategic vision • Observe product outcomes, market developments, and rival activities to discover opportunities for portfolio refinement, improvements, and rationalizations

• Translate outcome-based strategy into product initiatives • Own product execution end-to-end • Collaborate with engineering leads on scope and milestones • Manage dependencies across different systems