Role Description Generous Brands is looking for an experienced, forward-thinking marketer to redefine how we show up across social and cultural moments. You’ll drive overall brand awareness and consumer engagement by supporting our influencer strategy across platforms, guiding high-impact brand partnerships– shaping how consumers experience and connect with Generous Brands. Job Duties - Support paid and earned influencer marketing strategies for all product launches and ongoing, evergreen brand initiatives. - Oversee our internal, long-term influencer program by cultivating strong relationships through regular communications including providing “first looks,” giftings and event invitations. - Maintain RD program communication including disseminating monthly and quarterly communication updates, product fills, gifting moments and event management. - Support our external influencer agency who executes day-to-day management for all remaining partner tiers, ensuring their work aligns with our strategic vision and delivers authentic storytelling. - Spearhead our organic seeding strategy to spark earned conversations, including managing seeding agencies, fulfillment, and creative implementation. - Own gifting program from creative concepting through fulfillment, including partnering across brand teams, creative teams, production partners and seeding agencies. - Oversee key influencer events, experiences, and activations, including planning and execution. - Define, track and optimize KPIs across influencer programs – continuously analyzing performance and identifying opportunities to scale and optimize. - Manage the influencer budget to maximize the impact of each activation. - Partner closely with paid media and organic social partners to develop engagement-driving content. - PR event support as needed. Qualifications - Proven track record of developing, executing, and scaling high-impact influencer campaigns across social platforms, including managing macro talent and fostering long-term creator relationships. - Deep understanding of the creator economy, social media platforms, and content strategy, with the ability to measure performance and optimize results. - Strong collaboration, communication, and negotiation skills to build relationships with creators, agencies, partners, and internal stakeholders. - Ability to adapt quickly, multitask effectively, and thrive in a fast-paced, highly collaborative environment. - Proficiency with influencer sourcing and analytics tools. - Exceptional aesthetic judgment with a strong attention to detail. - Appreciation for culture, trends, and emerging platforms, with a pulse on what drives meaningful engagement for target consumers. Requirements - 5-7 years of influencer marketing experience in food, beverage, beauty, health & wellness, or lifestyle brands. - Understanding of influencer performance metrics. - Strong negotiation, communication, and relationship-building skills. - Ability to balance creativity with analytical rigor. - Experience managing budgets and multiple concurrent campaigns or projects. Preferred Qualifications - Trend-spotting skills with the ability to activate against competitive, cultural, and social trends. - Passion for content creation, social platforms, and consumer engagement. - Proven ability to manage cross-functional teams and external partners to deliver integrated campaigns. - Entrepreneurial, proactive mindset with the ability to take ownership and drive initiatives end-to-end. - Experience building and optimizing influencer activation playbooks or workflows. Benefits - Medical, Dental & Vision - Group Life and AD&D - Voluntary Life and AD&D - Group Short & Long-Term Disability - 401(k) - Paid Time Off - Flexible Spending Accounts - Employee Assistance Program - Gym Membership Discounts

• Identify potential brand partners that align with our services and manage outreach to explore partnership opportunities.  • Connect with key decision-makers within target brands through various channels (email, social media, LinkedIn, networking events, etc.) to pitch our Influencer Marketing services.  • Negotiate partnership terms with brands, ensuring they meet both the influencers', brands’ and Blackshore’s objectives.  • Create partnership proposals that highlight the unique value we can bring to the brand's marketing efforts.  • Develop and maintain strong, trust-based relationships with brand representatives to facilitate ongoing partnerships and repeat business.  • Coordinate with the creative and campaign management teams and communicate partnership terms and needs, ensuring smooth execution of campaigns from concept to completion.  • Provide strategic input to enhance our agency's service offerings and influencer partnership strategies.  • Build sales pipelines and improve sales processes, using tools such as Hubspot, Apollo.

• Lead influencer marketing strategy and execution for key brand partners across TikTok and Meta • Own brand communications for assigned partners, including strategy alignment, sharing briefs and creator recommendations, and delivering reporting and performance insights. • Help guide and support other influencer managers - providing leadership, mentorship, and strategic input (not a direct people manager). • Own TikTok Shop + affiliate program performance, including creator onboarding, commission structures, product seeding, and revenue optimization. • Develop creator-first campaign concepts rooted in cultural insights and measurable outcomes. • Strategize and source creators aligned with brand values and commercial objectives. • Manage creator communications, negotiations, contracts, performance expectations, and content approvals. • Collaborate with social, paid media, and creative teams to maximize performance and usage rights. • Oversee campaign operations from outreach through reporting—timelines, deliverables, and ongoing iterations. • Provide regular reporting on campaign metrics and TikTok Shop revenue impact. • Identify emerging trends, new creator categories, and breakthrough content opportunities.

• Build and maintain a network of YouTube and TikTok creators • Identify and proactively reach out to suitable creators • Develop authentic content concepts together with creators • Plan and execute performance-driven creator campaigns • Manage ongoing campaigns and ensure quality control • Work closely with the Performance and Brand teams • Perform campaign analysis and derive optimization measures • Monitor new platform features and creator trends