• Partner with the Head of Communications & Brand Innovation to execute against overarching narrative, positioning, and brand goals. • Translate strategic direction into cohesive, cross-functional communications campaigns spanning earned media, analyst engagement, influencer strategy, content, and social amplification. • Ensure daily momentum against established objectives while identifying creative ways to elevate impact. • Collaborate closely with Content, Social, Product Marketing, Demand Gen, and GTM teams to deliver integrated storytelling across channels. • Lead development and execution of Socure’s media relations strategy across business, technology, fintech, cybersecurity, and trade press. • Cultivate and maintain strong relationships with top-tier journalists and editors. • Manage external communications calendar and day to day priorities to ensure editorial priorities are balanced against business goals. • Write and review press releases, media pitches, executive briefing materials, bylines, and thought leadership content. • Proactively identify opportunities to insert Socure into breaking industry news cycles using proprietary data, fraud insights, and trend analysis. • Manage PR agency relationships to ensure alignment with strategic priorities and measurable performance. • Own day-to-day analyst relations strategy and execution, including proactive briefings and relationship management. • Drive strategy and preparation for Gartner Magic Quadrant and other key industry evaluations, this includes developing a POV on our submission and running point on project management across the organization. • Build strong relationships with established analyst firms (Gartner, Forrester, Liminal, etc.) as well as emerging analyst voices and independent influencers shaping the identity and fraud landscape. • Develop compelling positioning narratives and briefing materials that accurately reflect Socure’s innovation and differentiation. • Monitor analyst coverage and sentiment, ensuring strong message pull-through and competitive positioning. • Develop and grow an ecosystem of industry influencers, fintech voices, cybersecurity thought leaders, and emerging digital trust commentators. • Build long-term influencer engagement strategies that extend beyond traditional media. • Create scalable community-building initiatives that position Socure at the center of identity, fraud, and digital trust conversations. • Partner with executives to elevate visibility through tier 1 media, keynote opportunities, podcasts, and industry panels. • Translate complex AI/ML-driven identity models and fraud prevention technologies into accessible, authoritative narratives. • Support executive communications that position Socure leadership as category-defining voices. • Lead execution of crisis communications plans in partnership with Legal and executive leadership. • Maintain readiness playbooks and ensure proactive reputation management. • Define and track KPIs across PR, AR, and influencer initiatives. • Analyze media quality, share of voice, analyst positioning, and campaign impact. • Deliver clear reporting on performance and ROI, optimizing programs accordingly.

Job Description As the Principal Government Affairs Advisor for Blue Cross NC and CuraCor Goup, this position plays a critical role in leading the development and implementation of comprehensive federal public affairs strategies to promote and advocate for our commercial and government insurance and healthcare delivery interests with executive and legislative branches, regulators, and key external stakeholders. Location Requirement: This role is open only to candidates who are currently located in North Carolina, Maryland, or Virginia. What You’ll Do - Serve as lobbyist and point of entry representative for Blue Cross NC with the North Carolina executive, legislative and administrative branches, boards and commissions and external policy organizations. - Monitor and provide analysis and representation on state executive, legislative and regulatory activity to influence policy makers; promote and secure legislation and regulation; plan and execute strategies to ensure that legislation, regulation and state and local policies support Blue Cross NC goals and positions. - Develop and maintain relationships and alliances with elected and appointed officials and other external constituencies, organizations and stakeholders in order to achieve company goals and positions. - Serve as liaison for strategic outreach to company affiliations, business and third-party groups. - Work with and guide internal stakeholders to develop Blue Cross NC’s legislative agenda, develop corporate positions and strategies, devise a lobbying and communication strategy, develop talking points and prepare position papers, testimony and briefings. - Work closely with other organizations, including BCBSA, AHIP, NCCOIL, NCSL, ALEC, the NC Chamber, NFIB and other trade organizations and advocacy groups in order to achieve Blue Cross NC objectives. What You Bring - Bachelor's degree or advanced degree (where required) - 8+ years of experience in related field. - In lieu of degree, 10+ years of experience in related field. Bonus Points - Experience in Health Care policy or government advocacy - Highly Preferred - Experience working at or with US Congress - Highly Preferred What You’ll Get - The opportunity to work at the cutting edge of health care delivery with a team that’s deeply invested in the community. - Work-life balance, flexibility, and the autonomy to do great work   - Medical, dental, and vision coverage along with numerous health and wellness programs. - Parental leave and support plus adoption and surrogacy assistance   - Career development programs and tuition reimbursement for continued education   - 401k match including an annual company contribution   - Learn more Salary Range At Blue Cross NC, we take great pride in a fair and equitable compensation package that reflects market-price and our starting salaries are typically planned near the middle of the range listed. Compensation decisions are driven by factors including experience and training, specialized skill sets, licensure and certifications and other business and organizational needs. Our base salary is part of a robust Total Rewards package that includes an Annual Incentive Bonus*, 401(k) with employer match, Paid Time Off (PTO), and competitive health benefits and wellness programs. *Based on annual corporate goal achievement and individual performance. $118,691.00 - $189,906.00 Skills Government Affairs, Government Regulation, Government Relations, Legislative Analysis, Legislative Relations, Policy Analysis, Policy Development, Policy Making, Public Affairs, Public Policies, Public Policy Analysis, Public Policy Research, Regulatory Development, Regulatory Strategies_____________________________________________________________________ JOB ALERT FRAUD: We have become aware of scams from individuals, organizations, and internet sites claiming to represent Blue Cross and Blue Shield of North Carolina in recruitment activities in return for disclosing financial information. Our hiring process does not include text-based conversations or interviews and never requires payment or fees from job applicants. All our career opportunities are published on https://bcbsnc.wd5.myworkdayjobs.com/en-US/BCBSNC. If you have already provided your personal information that you suspect is fraudulent activity, please report it to your local authorities. Any fraudulent activity should be reported to: HR.Staffing@BCBSNC.com.

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description Senior Account Managers on our B2B Technology team lead integrated communications programs for some of the most innovative companies in enterprise technology. They bring deep experience in B2B technology sectors such as enterprise software, cloud, AI, security, and data, and guide teams in translating complex technologies into compelling narratives that drive business impact. In this role, Senior Account Managers oversee multiple account teams, managing both high-level strategy and day-to-day execution across media relations and integrated programs. They ensure communications strategies are forward-thinking, results-driven, and aligned with client business objectives. Senior Account Managers also play a key leadership role within the agency — mentoring and inspiring team members, contributing to new business development, and helping Highwire deliver exceptional results for B2B technology clients. Strong writing, strategic thinking, and a deep understanding of the technology media landscape are essential to success in this role. Qualifications - Minimum of six years of experience in PR, marketing, or communications agencies, with at least one year as an Account Manager. - Prior experience managing B2B technology clients in an agency setting. - Organized, self-motivated, and entrepreneurial mindset. - Established media relationships and proven experience pitching feature placements for technology clients. - Strong experience developing PR plans and campaigns for B2B technology clients. - Solid understanding of staffing budgets and ability to make staffing recommendations. - Ability to prioritize responsibilities based on impact, timelines, workflow, and client goals. - Commitment to self-improvement and proactive in suggesting solutions. - Exceptional communication and leadership skills, with a track record of inspiring teams and delivering results in the B2B technology sector. Requirements - Serve as the day-to-day account lead for up to 5 B2B technology clients, ensuring exceptional client service and account management. - Direct teams of 5–10 members, from interns to VPs, managing workflow, priorities, and team development. - Provide strategic counsel aligned with each client’s business objectives and technology-focused goals. - Build and maintain strong relationships with top-tier technology and business press. - Actively contribute to B2B technology practice groups, sharing industry insights and challenging junior staff to think strategically. - Oversee PR programs from kickoff to goal achievement, ensuring measurable impact. - Set ambitious, achievable client goals through creative campaigns and amplification techniques that tie directly to clients’ technology business objectives. - Develop and manage monthly/annual budgets and team priority allocations. - Ensure accurate client billing, recoup client expenses, and maintain account status. - Participate in program execution as appropriate, including writing/editing, media relations, social media, digital communications, and crisis support. - Serve as an ambassador for the agency and our B2B technology practice. - Lead strategic media and analyst relations programs for B2B technology clients across sectors including enterprise software, cloud, AI, security, and data. - Build and maintain strong relationships with top-tier business, technology, and trade journalists, as well as key industry analysts. - Guide account teams in identifying news opportunities, shaping compelling story angles, and executing proactive media outreach. - Partner with clients to elevate thought leadership through feature coverage, executive interviews, and contributed content. - Oversee measurement and reporting of media performance to ensure programs deliver meaningful visibility and business impact. - Contribute to company growth through new business development, organic client expansion, and creation of client case studies within the B2B technology space. - Attend networking events, seminars, and conferences relevant to technology and communications, including occasional out-of-hours events, to maintain professional development and build relationships. - Lead at least one agency-wide training annually and participate in trainings as needed. - Establish and maintain a focus area within agency support, such as digital strategy, social media, or technology-specific communications initiatives. - Manage up to 2 direct reports, set goals, conduct quarterly check-ins, and deliver annual reviews. - Act as a coach across account teams by teaching, providing guidance, recognizing achievements, delegating effectively, and mapping work to strategy and client goals. - Maintain a respectful, enthusiastic, and professional attitude toward coworkers, clients, and external partners. - Lead by example and ensure teammates have clarity on roles, responsibilities, and B2B technology objectives. - Deliver high-level account management and strategic counsel specifically for B2B technology clients. - Execute programs as needed, supporting writing, media relations, social, digital, and crisis efforts. - Mentor and develop team members, ensuring alignment with agency standards and client objectives. - Support agency growth through client development, business opportunities, and thought leadership in the technology sector. Benefits - Competitive salary with merit-based opportunities for growth. - Flexible hybrid work model tailored to your schedule and lifestyle. - Generous vacation policy, including extended summer and winter breaks. - Early log-off on Fridays through our Empower Hours program. - 401(k) plan with employer matching. - Comprehensive medical, dental, and vision coverage, plus FSA options. - Paid parental leave benefits. - Commuter benefits. - Annual Growth Mindset Stipend for books, events, or learning experiences. - Monthly technology reimbursement. - Wellness benefit program for mental and physical health. - Donation matching program. - Mentorship and ongoing professional development opportunities. - Monthly recognition and team celebrations. - Employee referral and new business referral bonuses. - Quarterly Highwire events and team gatherings. - Dog-friendly office environment. - A supportive, inclusive, and collaborative workplace where you can grow and do your best work.

• Lead the development and implementation of the Americas PR strategy • Drive proactive media outreach and press campaigns • Manage external agencies in the U.S. and LATAM • Build and nurture strong relationships with key journalists • Secure top-tier coverage in national media outlets • Prepare spokespeople with messaging and media training