• Lead the build, maintenance, and enhancement of advertising units across digital channels • Define product vision, strategy, and roadmap • Collaborate with product managers, designers, and engineers

• Own the vision, strategy, and execution of a unified CRM platform spanning several Salesforce products • Synthesize inputs from Sales, Marketing, Media, Operations, Data, and Engineering stakeholders to define features, prioritize work, and deliver against a strategic roadmap • Guide a Salesforce development team toward the highest-value outcomes • Maintain core platform enhancements while also driving innovative improvements—such as leveraging AI and automation to enhance media planning, forecasting, and sales effectiveness • Build trusted relationships across stakeholder groups • Act as a clear translator between business needs and technical execution • Champion adoption through clear communication, education, and continuous feedback loops

• Lead new ExtraCash features from discovery through launch and iteration, balancing member impact, risk, and economics • Shape the roadmap in partnership with PMs across Growth, Underwriting, and Settlement • Improve core metrics like conversion, engagement, monetization, and lifetime value • Translate product strategy into clear, prioritized backlogs that engineering teams can execute quickly and well • Be the primary product partner for your squad, aligning engineering, design, research, and other key stakeholders • Use qualitative research and quantitative data to surface the highest-impact opportunities • Act as a thought leader to explore how new features can unlock smarter, more innovative credit solutions.

• Responsible for the creation of the commercial tactics in the local brand plan • Coordinate the local brand plan process • Executing the commercial tactics of the local brand plan, including the production of materials, setting up communication campaigns, creation of advertisements, organizing events, etc. • Lead the local Xf-team calls • Establish relationships with key stakeholders in close collaboration with Xf-team • Making sure no Out of Stock occurs.