• Create and maintain high‑quality platform documentation—including guides, FAQs, articles, toolkits, and in‑app copy—that empowers users to onboard and succeed independently • Design and execute targeted email and SMS campaigns that drive onboarding, activation, engagement, and re‑engagement across the user lifecycle • Translate complex product features and workflows into clear, compelling narratives and microcopy that support user understanding and adoption • Collaborate closely with Customer Success and Activation teams to identify recurring user needs and develop scalable, self‑serve content solutions • Uphold and refine the voice, tone, and messaging that reflect Be The People’s mission and brand identity • Use analytics, testing, and user insights to continuously improve content—running A/B tests across subject lines, flows, and formats to optimize performance • Manage content calendars and contribute to performance dashboards to ensure alignment, visibility, and ongoing improvement

• Content Strategy & Storytelling: Define and execute Engine’s organic social strategy in service of brand and business goals. Translate social listening and audience insight into compelling, relevant content. • Hands-On Content Creation: Concept, produce, and edit short-form video and visual content optimized for Instagram, LinkedIn, and X. Own the full lifecycle from idea to publish to optimization. • Channel Ownership & Management: Fully own Engine’s social media handles. This includes maintaining the publishing calendar, managing day-to-day operations, and ensuring the brand's presence is consistent and active. • Active Monitoring & Engagement: Act as the primary voice of Engine by monitoring mentions, tags, and comments. You will handle real-time responses, engage in relevant industry threads, and manage community interactions to build trust and rapport. • Community & Audience Insight: Stay close to social and community conversations (including Reddit and similar forums) to understand what customers care about and how they engage. • Cross-Functional Collaboration: Partner with Product, Growth, Sales & Partnerships, and Communications to align social content with launches, campaigns, and broader narratives. Elevate customer stories and UGC where it adds credibility and impact.

• Edit and fact-check drafts of written materials created by various StandWithUs departments, such as web pages, articles, social media content, booklets, factsheets, presentations, and statements. • Identify powerful and appropriate imagery to accompany written materials. • Address complex issues in simple language that is widely understood, without losing meaning, nuance, or accuracy. • Adapt and build on existing StandWithUs resources and messaging. • Communicate consistently and professionally with colleagues, partner organizations, students, and other StandWithUs stakeholders. • Assist in the planning and execution of local, regional, and national conferences, events, and summits if needed.

• Write, edit, and adapt content for web, blogs, videos, campaigns, social media, and sales enablement • Manage and mentor a global marketing team, driving consistency and quality • Deliver integrated content packages optimized for digital success • Collaborate with marketing, sales, product, and leadership to turn insights into engaging and lead-driving content • Manage external writers, designers, and agencies to scale content production • Oversee briefs, timelines, and quality to keep content on-brand and on time • Monitor and report on program outcomes, leveraging insights to propose and implement continuous improvement initiatives that drive operational excellence