Content Marketing Manager – Diving

Content Marketing ManagerContent Marketing ManagerFull TimeRemoteSeniorTeam 1,001-5,000Since 1970H1B SponsorCompany SiteLinkedIn

Location

United States

Posted

97 days ago

Salary

0

Seniority

Senior

Bachelor Degree5 yrs expEnglish

Job Description

Content Marketing Manager – Diving

Johnson Outdoors

• The Diving Content Marketing Manager drives content marketing strategies and execution to support agreed upon brand and business goals. • Responsibilities include expanding influencer programs, managing affiliate marketing programs when applicable, and serving as a brand ambassador. • Collaborates with Marketing Activation and Brand Management leadership to shape content marketing strategies that strengthen brand equity, improve brand perceptions, build loyalty, and drive revenue. • Partners closely with internal teams and external agencies to bring brand storytelling to life. • Develops content plans that support agreed‐upon goals and strategies. • Ensures content marketing and organic social initiatives are fully integrated and KPIs and measurement approaches are aligned with Digital Analytics team. • Partners with Manager to develop the influencer strategy and manages program execution. • Oversees organic social strategy, publishing and performance measurement.

Job Requirements

  • Bachelor’s degree in marketing, business or equivalent.
  • Typically requires 5 years of progressive experience in brand and marketing which includes managing content plans, managing influencers/ambassadors and identifying potential influencers to function as brand evangelists that help drive the business to be a category leader.
  • Demonstrates a deep belief in the brand, dedication to continuous improvement and meeting performance goals, connection with others, bringing the brand(s) to life through content and community.
  • Ability to translate brand concepts and campaigns into relevant content for defined audiences.
  • Demonstrates thorough knowledge of and passion for the assigned brand category and its target customers.
  • Strong experience in content marketing strategy and plan development, along with familiarity with generative AI tools and digital asset management.
  • Strong organizational skills to manage multiple projects simultaneously.
  • Strong working knowledge of social media marketing on multiple social platforms.
  • Experience with a wide range of marketing channels and assets (social, paid media, email, blog, website, videos, events) and understanding of how to use each to achieve marketing goals.
  • Excellent listening, written and verbal communication skills to effectively form a deep connection with customers and potential customers and interact with internal teams.
  • Successful experience effectively managing business partnerships.
  • Proficiency in use of Microsoft Office suite including MS Word, Excel, Teams, and PowerPoint.
  • Familiarity with Adobe Creative Suite, photography and videography techniques and editing, and social media stacks and tools.

Benefits

  • Share in the company’s success with competitive base salary with additional earning potential through participation in the management bonus program, and eligibility for annual pay increases.
  • Find work/life balance with generous Paid Time Off and holiday benefits, a full benefits package, and broad range of employee support and fitness and wellness plans.
  • Further your career with performance development and training opportunities, including our tuition assistance program.
  • Have fun at work, enjoy a collaborative and casual work environment, participate in fun company events, and take advantage of great employee discounts on all our outdoor recreational products.
  • Plan for your future with our 401(k) with company match and deferred retirement contributions, Sons & Daughters Scholarship program, college savings program, life and LTD insurance, and more.

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