• Represent Cytiva and act as a primary customer point of contact in all allocated accounts and in the territory for specific Genomic Medicine segment. • Expand the business, gain market share, and grow sales & order at expected margins. • Achieve annual/quarterly targets through successful promotion of all business technologies and capabilities within all modalities which are relevant to this account. • Provide technical support, leveraging technical specialists where needed, aligned with customer workflows and activities to develop, and support solutions that meet or exceed the customers’ expectations. • Identify opportunities and support team in developing opportunities. • Develop and maintain a full understanding of the Cytiva value proposition and a high-level knowledge of competitive products and services. • Prospecting, forecasting, generating proposals, preparing sales quotations, initiating , and planning customer visits at all levels of the customer organization. • Negotiating master agreements and contracts, including terms and conditions as well as facilitating tender responses to customers from the account, in conjunction with product sales specialists as needed. • Accountable for overall account success, and growth, leveraging Cytiva customer account team.

• Oversee the strategic management of enterprise accounts by applying a deep understanding of corporate social responsibility (CSR) priorities, trends, and challenges to drive growth, renewal success, and maximum utilization of services • Drive enterprise retention and expansion through proactive account strategy and cross-functional alignment • Support high-stakes client engagements, renewals, escalations, and strategic negotiations as needed • Demonstrated success in managing and significantly expanding contract value over time for Fortune 500 or large, complex enterprise clients through expansion, cross-sell, and departmental engagement • Set clear performance expectations, KPIs, and account ownership standards aligned to revenue, utilization, renewal, and impact goals • Conduct regular performance reviews, provide coaching, and build long-term capability within the team • Establish scalable account management methodologies, playbooks, and best practices to improve consistency and execution quality • Develop and refine operational frameworks to improve efficiency, visibility, forecasting accuracy, and account governance • Act as a strategic liaison between Account Management and cross-functional teams, including Sales, Supply, Content, Product, Marketing, and Operations • Advocate for enterprise client needs internally to influence product improvements and service enhancements

• Fornire dimostrazioni, servizi e materiali di consumo per le attrezzature Cataract e VitRet presso le sedi dei clienti • Guidare le performance di vendita delle attrezzature Cataract e VitRet, oltre ai consumabili VitRet, presso i principali account • Collaborare con gli Account Manager e il Technical Service per gestire le demo e chiudere le opportunità commerciali • Sviluppare ed eseguire piani account per clienti cataract e clienti VitRet, mappando decision maker e stakeholder • Fornire supporto end-to-end ai clienti al momento della vendita, coordinandosi con ruoli specialistici per offrire soluzioni basate sul valore • Generare domanda attraverso vendita consulenziale, eventi locali e conversioni competitive, monitorando l’attività dei concorrenti

• Manage 2 to 3 active clients and projects simultaneously, maintaining a clear understanding of project status, timelines, and identifying any potential blockers that require attention. • Research the client’s market to understand industry trends, competitive landscape, and opportunities for differentiation • Work with the client and additional stakeholders to understand their product vision and define requirements for the full initial product scope • Work directly with product designers to translate client requirements into intuitive, user-friendly designs and ensure seamless integration with the development process • Define user stories and requirements for project managers to implement into tasks and acceptance criteria for development and QA • Lead weekly client meetings to provide updates, discuss project progress, and demo development milestones. • Manage client expectations, including facilitating difficult conversations around scope and prioritization to ensure that budget and timeline requirements are met. • Support sales activities by joining prospect calls and writing proposals, scoping documents, and timelines. • Identify and manage opportunities to up-sell clients on additional product features, marketing services, or ongoing maintenance and support contracts.