• Lead the global HEOR and value strategy across pipeline and commercial assets, ensuring alignment with overall corporate, clinical, and access objectives. • Develop and execute integrated evidence generation plans, including economic models, real-world evidence, patient-reported outcomes, and burden-of-disease studies to support pricing, reimbursement, and access decisions. • Oversee the design, development, and maintenance of global value dossiers, HTA submissions, payer value narratives, and supporting materials across key markets. • Partner closely with Clinical Development to embed HEOR endpoints and evidence requirements into clinical trial design and lifecycle planning. • Collaborate with Market Access and Commercial leadership to support pricing strategy, payer engagement, launch readiness, and post-launch optimization. • Serve as a senior internal advisor and escalation point on payer, HTA, and value-related questions, translating complex evidence into clear strategic recommendations. • Build, lead, and mentor a high-performing HEOR and value team, including internal staff and external vendors, consultants, and academic partners. • Ensure all HEOR activities are conducted in compliance with applicable regulations, industry standards, and internal governance frameworks. • Monitor evolving global payer, HTA, and policy landscapes to proactively adapt evidence strategies and inform long-term planning.

• Develop, administer, and continuously improve quality programs, processes, and SOPs aligned with regulatory standards and partner requirements (CLSI, CLIA, CAP) • Lead root cause investigations for all phlebotomy errors, manage the corrective action process, and ensure effectiveness checks are completed within 48 business hours • Manage internal and external audits, address findings, and formulate partner-facing responses to complaints, nonconforming events, and regulatory citations, and maintain regulatory compliance • Identify high-risk draws and flag potential issues during onboarding to prevent errors • Maintain monthly Quality Specialist scorecards, review KPIs, and support development planning • Analyze clinical data, monitor key performance indicators (KPIs), report on trends, and use insights to enhance patient care and operational efficiency • Provide strategic direction for quality initiatives to cross-functional teams, collaborate with senior leaders, executives and field operations • Lead quality initiatives to achieve performance goals; Implement continuous improvement methodologies, refine standard operating procedures (SOPs), and optimize processes for safety, effectiveness, and efficiency • Risk Management: Identify, assess, and mitigate clinical risks, ensuring new partner launch and trial readiness, and maintaining high standards for patient care

• Own and expand executive relationships with national consulting firms, including Aon, Mercer and WTW, with accountability for preferred positioning, strategic alignment and sustained commercial impact for Vida’s solutions. • Serve as a senior external representative of Vida to consultant leadership and key influencers. • Design and execute scalable consultant engagement strategies across multiple channels, including targeted communications, executive briefings, product demonstrations, thought leadership and virtual and in-person forums. • Ensure consistent, high-impact education and engagement of key consultant stakeholders nationwide. • Partner closely with Regional Vice Presidents of Sales and Enterprise Sales Leadership to support priority pursuits, remove consultant-related barriers and accelerate opportunities within consultant-managed employer portfolios. • Establish clear operating rhythms, escalation paths and success metrics tied to revenue outcomes. • Serve as the senior conduit for consultant and market feedback, delivering synthesized, actionable insights to Product, Innovation and Go-to-Market leadership. • Influence roadmap prioritization, solution positioning and commercial strategy based on real-time market signals and clinical trends. • Act as a trusted advisor to executive leadership, helping shape Vida’s broader employer and consultant channel strategy. • Build strong internal partnerships across Sales, Marketing, Product, Clinical and Innovation teams to ensure cohesive execution and consistent market messaging. • 50% travel as needed.

• Own and expand executive relationships with national consulting firms, including Aon, Mercer and WTW, with accountability for preferred positioning, strategic alignment and sustained commercial impact for Vida’s solutions. • Serve as a senior external representative of Vida to consultant leadership and key influencers. • Design and execute scalable consultant engagement strategies across multiple channels, including targeted communications, executive briefings, product demonstrations, thought leadership and virtual and in-person forums. • Ensure consistent, high-impact education and engagement of key consultant stakeholders nationwide. • Partner closely with Regional Vice Presidents of Sales and Enterprise Sales Leadership to support priority pursuits, remove consultant-related barriers and accelerate opportunities within consultant-managed employer portfolios. • Establish clear operating rhythms, escalation paths and success metrics tied to revenue outcomes. • Serve as the senior conduit for consultant and market feedback, delivering synthesized, actionable insights to Product, Innovation and Go-to-Market leadership. • Influence roadmap prioritization, solution positioning and commercial strategy based on real-time market signals and clinical trends. • Act as a trusted advisor to executive leadership, helping shape Vida’s broader employer and consultant channel strategy. • Build strong internal partnerships across Sales, Marketing, Product, Clinical and Innovation teams to ensure cohesive execution and consistent market messaging. • 50% travel as needed.