• Evaluate, plan, and work strategically to manage activities involved to market and sell Maui Jim and Zeal products • Manage all Central Region based accounts associated with incentive, group, and reward/recognition sales • Cultivate new accounts and manage existing accounts while working special events • Develop strong relationships and work with independent premium incentive sales teams • Prompt and effective lead follow-up, proposal generation, and event information turnover • Collaborate with Strategic Partners and their sales teams to make presentations to new and existing accounts • Attend industry-related events/tradeshows/FAMS and engage with attendees/clients • Creatively engage with the industry to network and build relationships

• Own and execute Genomenon’s commercial strategy for the clinical genomics segment. • Identify new growth opportunities across Clinical Commercial Labs, health systems, and precision medicine programs. • Personally close complex enterprise deals while setting the standard for clinical sales. • Carry an individual enterprise quota with primary responsibility for net-new logo acquisition and expansion. • Lead complex, multi-stakeholder enterprise sales cycles from prospecting through close. • Navigate clinical, operational, and executive stakeholders including lab leadership, variant interpretation teams, and molecular pathology leaders. • Coach sellers on discovery, qualification, and consultative enterprise selling.

• Lead transformational change and build a world‑class, high‑performing sales team. • Strengthen systems, processes, and training to drive breakthrough results. • Attract, develop, and inspire a diverse team of top‑tier sellers. • Stay close to customers through in‑region travel to coach, mentor, and gather insights. • Create a customer‑obsessed, value‑driven sales culture. • Deliver ambitious revenue goals through strong funnel growth and disciplined execution. • Apply Veralto Enterprise System fundamentals to elevate performance, customer satisfaction, and continuous improvement. • Own the regional budget, track results, and drive fast, data‑driven course corrections. • Lead key business reviews, product tollgates, and strategic initiatives. • Stay ahead of market and technology trends and help shape future product opportunities. • Partner with marketing to convert leads and fuel targeted commercial campaigns. • Oversee forecasting and reporting to maintain clear visibility of performance and pipeline health. • Set high accountability standards and use performance tools to elevate talent.

• Own mid-market new ARR • Drive predictable pipeline generation, progression, and close rates. • Maintain strong forecast accuracy and proactive risk management. • Lead and Develop a High-Performance Sales Team • Recruit, onboard, coach, and retain top mid-market SaaS sales talent. • Build a culture of accountability, coaching, and continuous improvement. • Execute Challenger sales methodology and value-led selling • Coach reps to sell on ROI, outcomes, and long-term value, not features or price. • Inspect deals for quality, customer fit, and executive alignment. • Drive Sales Operating Excellence • Partner with Revenue Operations to ensure clean CRM hygiene, accurate reporting, and strong pipeline visibility. • Lead weekly pipeline reviews, forecast calls, and quarterly performance reviews. • Use data to identify coaching needs, execution gaps, and scalable best practices.