• Own and lead Growth Program strategy within Americas, including: Development of the annual commitment growth target and supporting business case. • Support short term and long term region & global strategy reviews with Growth Program strategy & progress. • Develop technical product understanding in order to drive cross-product solutioning, understand fleet configuration/risk and product applicability/strategy. • Leverage AI & data analytics to create and unlock growth strategies. • Translate data to strategic insights & actions, leveraging inputs such as pipeline health, win/loss analysis, sales feedback, customer value, customer VOC and market dynamics. • Own current year and future year pipeline analysis, progression & quality, including monitoring, auditing and pacing of pipeline to evaluate fulfillment and readiness to serve, and ensure volume, health, & composition of pipeline supports the growth targets. • Partner with Global Sales, Product Line, and Market Intelligence to understand the wing-to-wing dynamics of the program, market & fulfillment risks, barriers to growth, and formulate & execute the strategic action plan for the region/pole. • Partner with Global Sales to develop, launch, and operationalize the product targeting models. • Develop standard work to drive sustainable productivity for Growth Program management. • Own and lead core commercial focus areas: Develop expertise in core commercial focus areas to drive commercial strategies and deliver actionable insights and support across the Strategy & Growth team. • Support pole level strategic ops & communications. • Leverage AI to drive automation, sustainable solutions, and productivity improvements.

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description We are looking for a Growth Marketing Manager to shape how the world discovers and understands PLAIO. This role sits at the intersection of strategy, storytelling, data, and AI. You will: - Shape how PLAIO communicates with the world. - Attract the right pharmaceutical companies to our platform. - Help turn awareness into real pipeline and customers. - Work closely with our VP of Business Development and the commercial team. - Enjoy experimenting, learning fast, and seeing the direct impact of your work. Responsibilities - Messaging and content: - Turn complex product capabilities into clear, human messaging for pharma audiences. - Plan and run our content calendar: blog posts, case studies, landing pages, social posts. - Help position PLAIO as a trusted voice in pharmaceutical supply chain planning. - Campaigns and growth: - Plan, launch, and optimise paid campaigns (Google, LinkedIn). - Lead our SEO and organic growth efforts. - Track what's working, learn from what isn't, and improve continuously. - Digital presence: - Grow PLAIO's LinkedIn presence and engage with the pharma supply chain community. - Build nurture flows, email campaigns, and lead scoring models. - Align marketing tightly with sales goals and company growth. - AI as a daily tool: - Use modern AI tools to accelerate your work - writing, research, experimentation, automation. - Help the team discover new ways AI can improve how we communicate and market. Qualifications - 3+ years of digital marketing experience (B2B or SaaS is a strong plus). - Strong content instincts - you can take something complex and make it clear. - Experience running campaigns across digital channels (Google Ads, LinkedIn Ads, SEO, email). - Comfortable with data and analytics - you use numbers to make better decisions. - Strong English communication skills (written and spoken). - Curious about AI tools and eager to integrate them into your workflow. Bonus - Experience with HubSpot or similar marketing automation platforms. - Background in life sciences, pharma, or supply chain. - You've already been experimenting with AI in your marketing work. Benefits - Opportunity to shape the marketing function at a fast-growing AI company working in a global setting. - Real influence over marketing strategy at a company with global ambitions. - A collaborative, supportive team that values ideas over titles. - Flexible, family-friendly work environment. - Modern offices in Reykjavik (Groska). - Gym membership subsidy. - Subsidised lunch. - Transportation allowance for eco-friendly commuting. - Paid phone and internet. About the team you'll join You'll report to our VP of Business Development and work day-to-day with the commercial and product teams. We are a mix of: - Pharma domain experts. - Developers. - Engineers. - Designers. - Commercial people. Most of us came to PLAIO because we wanted to build something that matters in an industry that's been underserved by good software. We believe in directness, curiosity, and giving people space to figure out the best way to do their work. If you have an idea, you'll be heard. If you want to try something, you'll get the room to experiment. We work by the values: simplicity, growth & ambition. Regarding your application We review applications on a rolling basis. We encourage applicants from all backgrounds to apply. If you're excited about this role but don't tick every single box, we'd still love to hear from you.

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description We are seeking a Growth Marketing Manager for our client to lead marketing execution, content production, and marketing infrastructure. This role requires an AI-first marketing mindset and the ability to leverage modern AI tools to improve research, content production, marketing automation, and campaign performance. The ideal candidate is a hands-on marketing operator capable of independently executing initiatives while integrating AI tools to accelerate marketing workflows and operational efficiency. You will collaborate closely with designers, developers, and marketing stakeholders to drive consistent organic growth, scalable content production, and efficient marketing systems. Responsibilities - Social Media Strategy & Content Execution - Plan and execute organic growth strategies across Instagram, Facebook, LinkedIn, and X (Twitter). - Develop high-quality marketing content including blog articles, PR content, and marketing assets that support brand visibility and organic growth. - Leverage AI tools such as ChatGPT, Jasper AI, and Copy.ai for content ideation, captions, marketing copy, and content repurposing. - Collaborate with designers to create visually engaging content using tools such as Canva. - Repurpose long-form content across multiple platforms and formats to maximize reach and engagement. - Manage scheduling and publishing of content using tools such as Buffer or Hootsuite. - Monitor performance and optimize content based on engagement metrics and analytics. - SEO Strategy & Organic Growth - Guide the company’s organic search growth through content strategy and keyword planning. - Develop and execute backlink acquisition strategies to strengthen domain authority and search visibility. - Manage keyword strategy and organic search performance while performing competitor research and SEO performance analysis using tools such as Ahrefs and SEMrush. - Collaborate with developers and content teams to ensure website content supports strong organic visibility using tools such as Surfer SEO and Google Search Console. - Website & Content Infrastructure - Oversee website development projects utilizing ASTRO and headless WordPress. - Coordinate with developers to ensure websites support marketing campaigns, landing pages, and content publishing. - Maintain website content updates and continuously improve site performance and content infrastructure. - Marketing Operations & Reporting - Improve and manage quarterly marketing reports and shareholder reports. - Support marketing campaigns across email marketing, Google Ads, and revenue operations. - Track marketing performance and campaign analytics using platforms such as HubSpot and Google Analytics. - Coordinate execution across marketing, design, and development teams using collaboration tools such as Slack and Asana. - Ensure marketing initiatives are properly tracked, measured, and optimized. - AI-Driven Marketing Execution - Leverage AI tools to accelerate content production, research, marketing analysis, and campaign optimization. - Integrate AI into marketing workflows to increase speed and efficiency. - Use AI for: - content ideation and drafting - research and marketing insights - marketing automation and workflow improvements - Continuously experiment with new AI marketing technologies and tools to improve marketing performance. Qualifications - Experience in social media management and organic growth strategies across major platforms. - Strong experience in content creation and content management, including blogs, marketing assets, and digital content. - Experience coordinating marketing initiatives across design, development, and marketing teams. - Demonstrated ability to integrate AI tools into marketing workflows to improve marketing productivity and execution speed. - Familiarity with commonly used AI marketing tools such as ChatGPT, Claude, or Jasper AI. - Experience using social media publishing and design tools such as Buffer, Hootsuite, and Canva. - Experience working with marketing platforms such as HubSpot, Google Analytics, and Google Ads. Interview Process - Initial Screening Call (Pavago) - Introduction, background review, and role alignment. - HR Interview - Discussion with the hiring team focused on marketing execution and strategy. - Final Interview - Final alignment discussion and role expectations.

Ensora Health is the leading provider of software and services for mental and behavioral health therapists, trusted by over 200,000 individual providers and more than 28,000 practices. Our unmatched expertise, partnership, and breadth of products allow us to fine-tune solutions that meet the specific needs of everyone from solo practitioners to larger practices. With AI-enabled solutions that span practice management to electronic medical records and e-prescribing to billing, we help eliminate administrative complexity and create harmony between therapists, their clients, and the whole healthcare community. Job Description The Demand Generation Manager owns strategy and execution for new logo acquisition. You will design campaigns, nurture programs, and conversion infrastructure that deliver pipeline Sales can close, working closely with our paid media team on channel execution while owning overall demand strategy and funnel performance. You will be measured on new logo pipeline, marketing-sourced revenue, and cost per acquisitionWhat You’ll Do - Own marketing-sourced pipeline and new logo revenue targets. You carry a number; your programs need to hit it. - Build full-funnel demand programs across paid, organic, content, webinars, and events, partnering with the paid media team on channel execution. - Develop audience segmentation by practice size, specialty, geography, and buying signals. - Design and optimize the lead-to-opportunity funnel: landing pages, lead capture, nurture sequences, scoring models, and MQL-to-SQL handoff with Sales. - Partner with Product Marketing to translate positioning into campaign messaging that resonates with therapists and practice owners. - Run experimentation across every funnel stage: creative briefs, landing pages, CTAs, email sequences, and timing. - Partner with RevOps on attribution, routing, and reporting so every program is measurable. - Manage the demand gen budget. Allocate based on performance, not habit. How Success Is Measured - Marketing-sourced pipeline and new logo revenue - Volume and quality of MQLs and SQLs delivered to Sales - Conversion rates at each funnel stage (lead → MQL → SQL → opportunity → closed-won) - Cost per lead, cost per MQL, and customer acquisition cost by channel What You Bring Required - 5+ years of B2B demand generation experience with direct ownership of pipeline and revenue targets tied to new customer acquisition. - Track record building demand programs that generated qualified pipeline at a predictable cost. Not just leads — pipeline that converted. - Strong analytical skills: comfortable with dashboards, funnel analysis, and data-driven budget allocation. - Ability to use lead scoring, create nurture sequences, and build MQL-to-SQL handoff processes that Sales trusts and actually uses. - Proven cross-functional partnership with Sales, Product Marketing, Content, and RevOps. - Strong writing and editing skills. You can write or direct ad copy, landing pages, and emails that convert. Preferred - Experience in B2B SaaS, healthtech, or vertical software marketing to practitioners or small business owners who value peer proof over vendor marketing. - Experience with marketing automation (HubSpot, Marketo, or similar), CRM (Salesforce, HubSpot), and analytics tools (Google Analytics, Power BI, or similar). Additional Information While we've outlined some key qualities we typically seek, it's essential to remember that there might be additional unique strengths and talents you possess that would make you an exceptional match for us, even if they're not explicitly mentioned. Studies have consistently highlighted the significance of this principle, particularly for individuals from disenfranchised backgrounds, including women and other marginalized groups. These individuals often hesitate to apply unless they meet every single requirement, unlike their male counterparts who are more inclined to apply when they meet around 60% of the criteria. The message we want to convey is that taking a leap of faith and applying can be incredibly rewarding. Your distinct abilities and perspectives could be exactly what we need to create a more diverse and inclusive team. So, don't hesitate—apply today and let's explore the exciting possibilities together! All your information will be kept confidential according to EEO guidelines. At Ensora Health, Diversity, Equity, Inclusion, and Belonging aren’t just words. We celebrate what makes us unique, foster an ecosystem of inclusion for all and harness our talents to promote diversity of thought and action in everything we do. We instill Diversity, Equity, Inclusion, and Belonging into the fabric of our CARING culture and business, as we strive to be recognized not only as the leader in healthcare technology, but also for our intentional efforts to promote a diverse community. ​ ​We will champion non-discriminatory practices throughout the employee and customer lifecycle; caring for every person regardless of race, national origin, color, religion, disability, sex, orientation, or familial status. Ensora Health is an equal opportunity employer.