• Own HubSpot architecture: workflows, automation, forms, lists, segmentation, governance • Own lead lifecycle execution: creation, routing, scoring, nurture, qualification, and sales handoff • Define and optimize routing logic, scoring models, and lifecycle stages with Marketing and Sales • Maintain database health: enrichment, deduplication, suppression, segmentation accuracy and ongoing data quality improvements • Ensure end-to-end campaign execution and QA from audience to ads to landing pages to workflows to Salesforce visibility and reporting • Build and manage campaigns in HubSpot and Salesforce, including campaign setup, tracking, and alignment with reporting requirements • Build and maintain target account and persona lists for 1 to 1 and 1 to few campaigns • Partner with SalesOps and RevOps to ensure list accuracy and alignment • Execute and activate audiences in ZoomInfo and other ABM/ABX platforms • Own LinkedIn Ads and Google Ads strategy and execution, including campaign creation, testing, optimization, and scaling • Manage paid media budgets, bids, and performance improvement plans, using data to drive continuous optimization • Own GA4 and Google Tag Manager measurement strategy, implementation, and ongoing troubleshooting • Build and maintain dashboards in HubSpot and Salesforce to track funnel performance, conversion, pipeline impact, and ROI • Provide performance insights and recommendations to marketing leadership as needed to inform optimization decisions • Own and optimize the marketing tech stack (HubSpot, ZoomInfo, RingLead, Sendoso, and related tools), including integrations, troubleshooting, and documentation of key processes • Evaluate and recommend new tools and automation opportunities that improve speed, quality, and scalability of marketing execution • Apply AI tools to improve marketing operations, including automation, lead qualification, scoring and routing enhancements, and workflow optimization through testing and iteration.

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description As the Sr. Digital Marketing Director at Geonetric, you’ll lead the strategy, execution, and optimization of digital marketing initiatives, leading a team of digital marketing experts to develop innovative digital experiences for complex healthcare systems. Setting digital marketing standards and staying on top of industry trends, you’ll shape the vision, strategy, and direction of our digital marketing products, services, and team, ensuring every client interaction is purposeful, intuitive, and measurable. - Develops and presents digital strategies, performance insights, recommendations, and roadmaps to executive stakeholders and clients. - Pushed boundaries of digital marketing thinking by integrating emerging trends, technologies, and market insights into strategic product offerings and solutions. - Stays current with digital marketing trends and identifies opportunities for innovation and improvement. - Defines, evolves, and trains teams on digital marketing strategies and best practices to deliver high-performing, data-driven digital experiences across web, search, social, and paid platforms. - Develops digital marketing strategies that align audience needs with clients’ business goals, informed by data analysis, channel performance, and market insights. - Analyzes digital performance data, audience behavior, and attribution insights to uncover opportunities and recommend strategic optimizations across channels. - Works closely with digital marketers, content teams, developers, and platform specialists to ensure cohesive, effective, and compliant execution across web, search, social, and paid media. - Serves as digital marketing lead on cross-team projects that are highly complex and/or expected to incorporate new products, deliverables, or approaches to work, iterating as needed and sharing learnings. - Translates consumer requirements and market data into recommendations for improved products, packages, and deliverables. - Analyzes data to inform business decisions and tells the story behind the numbers using Google Analytics, Google Tag Manager, Site Improve, and other data tracking technology. - Represents the digital marketing discipline in client meetings, workshops, industry events, and thought leadership opportunities. - Completes complex, challenging, and advanced work independently while understanding, anticipating, and proactively solving issues within and across disciplines. - Serves as the expert in the work of the team, driving vision and innovation, growing Geonetric’s capabilities, and ensuring discipline excellence and consistency. - Integrates strategy and market knowledge when developing new processes, recommending and working with new technologies, and spearheading solutions. - Develops and executes strategies to solve systemic issues, leading the collaboration with others and effectively communicating to stakeholders. - Independently manages team members by setting and communicating clear expectations, providing feedback, maintaining transparency and accountability, mentoring and fostering growth, addressing performance concerns, and resolving conflicts. - Independently leads the team by setting the team’s strategy and vision in alignment with Geonetric’s goals and successfully executing on that vision, ensuring efficiency, productivity, effectiveness, and profitability. - Consistently lives our core values: Own It, Bring It, Push It, Say It, Unite. Qualifications - Bachelor’s degree in marketing, communications, business, or related field required. - Typically has a minimum of 8 years’ experience. - Digital agency experience required. Requirements - Ability to communicate effectively with C-Suite level executives and client stakeholders required. - Experience working on large, complex digital marketing strategies and retainers with an emphasis on local organic and technical SEO required. - Mastery delivering client presentations and comfortability with public speaking required. - Deep familiarity in multiple sub-disciplines of local digital marketing, including digital advertising (paid search, paid social, and programmatic), search engine optimization, business listings management, and analytics/tag management required. - Exceptional skills in creative problem-solving and strategic thinking required. - Experience developing and executing digital marketing strategies within or across search engine optimization, business listings management, paid marketing, analytics, and tag management required. - Strong business acumen, aligning digital marketing investments with revenue goals, growth targets, and measurable business outcomes. - Experience applying business savvy to translate client objectives into scalable digital strategies that drive ROI, efficiency, and long-term value. Core Values - Own It: We’re accountable to ourselves, each other and our clients. We keep our promises. - Bring It: We deliver exceptional service and value every day. We’re aiming for Wow! - Push It: We’re always moving forward or learning from our mistakes. Standing still is not an option. - Say It: We’ve torn down walls so ideas and information flow freely. Candid and direct is a way of life. - Unite: We are strategic and creative, thoughtful and candid, fun and different. We’re one team, united by a common vision. Travel - Occasionally may require overnight travel.

• Provide excellent support experience to customers via all relevant communication channels. • Identify customer's needs, researching any existing issue in order to provide strategic solutions that will best address customer's needs while ensuring that any existing confusion is clarified. • Ensure first contact resolution and effective follow-up with Service partners and internal departments to ensure case closure in accordance to our service standards. • Provide constructive feedback on tools, resources, procedures and guidelines to enhance workflow and the customer experience. • Deliver the best services to customers to ensure the highest customer satisfaction with the right procedures • Build sustainable relationships and engage customers by taking the extra mile • Any other duties and responsibilities that may be assigned to you by the management from time to time, within your category of employment in the organization and for the effective implementation, maintenance and continual improvement of the Quality Management System of TDCX.

• Review and prepare market analysis of current digital marketing best practices • Conduct trend and competitor research to support campaign strategy • Assist with paid ad setup, monitoring, and basic optimization • Prepare, schedule, and publish organic content for Pinterest and Snapchat accounts • Support content planning and coordination across social media and email channels • Track and organize campaign performance data for reporting purposes • Ensure accuracy and consistency across all published content • Assist with general digital marketing and administrative tasks as needed