This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description Drive the flawless execution of U.S. marketing campaigns, turning strategy into high-impact launches that deliver results across key growth moments. The Advanced Specialist, Geo Marketing is responsible for owning key components of campaign execution across U.S. marketing initiatives. Working closely with the Senior Campaign Marketing Manager, this role ensures campaigns are delivered on time, on message, and aligned to strategy. This position is ideal for a highly organized, proactive marketer who is confident managing campaign deliverables end-to-end — from brief through launch and performance wrap-up. The role plays a critical part in delivering campaign success during high-impact periods such as Back-to-School and throughout the year. Key Responsibilities - Campaign Development & Execution - Support the creation and launch of integrated campaigns across digital, paid media, email, and social channels. - Translate messaging and positioning into channel-ready assets and activation plans. - Coordinate campaign calendars to ensure milestones are met and launch dates are achieved. - Cross-Functional Coordination - Collaborate with Centers of Excellence teams to ensure alignment with global objectives and ways of working. - Partner with Product Marketing to gather local insights and ensure messaging relevance. - Agency & Asset Management - Work with creative agencies to manage campaign assets, provide feedback, and ensure timely delivery. - Develop and maintain campaign documentation including briefs, asset trackers, and launch checklists. - Performance Tracking & Optimization - Monitor live campaign performance across channels and support ongoing optimization. - Analyze campaign metrics and contribute to monthly, quarterly, and post-campaign reporting with clear insights and recommendations. - Campaign Operations & Readiness - Ensure campaign readiness through QA, approvals, asset handoffs, and go-live processes. - Maintain a centralized library of campaign materials, templates, and documentation for consistency and reuse. - Sales Enablement - Lead the creation and distribution of sales enablement materials, including marketing toolkits, presentations, product documentation, and case studies. - Develop tailored assets for key accounts and ABM campaigns to support effective sales engagement. Qualifications - Bachelor’s degree in Marketing, Communications, Business, or a related field. - 5–7 years of experience in marketing or campaign execution roles. - Strong project management and organizational skills with high attention to detail. - Solid understanding of integrated marketing and digital channels. - Experience using marketing tools and platforms (e.g. CRM, CMS, project management tools). - Excellent communication and collaboration skills. - Comfortable working in a fast-paced environment with shifting priorities. - Understanding of the U.S. Higher Education and K-12 markets, including sales cycles and B2B2C marketing. Requirements - Compensation at Pearson is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific location. - The minimum full-time salary range is between $90,000 – $110,000. - This position is eligible to participate in an annual incentive program. How to Apply Interested candidates are invited to submit their resume and a cover letter outlining their qualifications and experience to https://pearson.jobs/ . Pearson is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Application Deadline Applications will be accepted through Apr 3rd, 2026. This window may be extended depending on business needs.

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description This role is instrumental in driving global growth within the life sciences, diagnostics, and biotechnology sectors. As a pivotal part of the Global Marketing team, you will create impactful marketing strategies that resonate with researchers and clinicians, enhancing brand visibility while fostering demand for innovative solutions. By collaborating with various departments and managing integrated programs, you will play a critical role in transforming lives through advancing cancer diagnostics. Your work will empower healthcare professionals by providing timely and accurate solutions, ensuring every moment counts. - Lead global demand generation strategy and execution. - Own funnel performance and align targeting strategy. - Partner with cross-functional teams for high-impact programs. - Drive website content development and optimize lead capture. - Analyze and refine program performance based on metrics. Qualifications - Bachelor’s degree in Marketing, Business, Life Sciences, or a related field. - 6+ years of experience in product marketing or demand generation. - Proven ability to lead global messaging and execute campaigns. - Experience collaborating with product and sales teams. - Able to engage audience with technical and clinical narratives. Requirements - Bachelor’s degree in Marketing, Business, Life Sciences, or a related field. - 6+ years of experience in product marketing or demand generation. - Proven ability to lead global messaging and execute campaigns. - Experience collaborating with product and sales teams. - Able to engage audience with technical and clinical narratives. Benefits - Flexible remote work arrangements. - Comprehensive benefits including medical/dental/vision insurance. - Paid time off and 401(k) options. - Opportunities for professional growth and development. - Chance to make a meaningful impact in the healthcare industry.

• Creating and developing compelling content and sales collateral to drive value. • Gathering market intelligence and competitive research. • Educating sales on market challenges, trends, customer insights, and how TOMIA empowers operators to address them. • Creating sales pipeline. • Planning, launching, and monitoring digital marketing campaigns based on pre-defined KPI’s (number of leads, engagement rate on social media, etc.). You’ll have a strong focus on lead generation and conversion into opportunities. • Building the required communication strategies: newsletters, webinars, customer forums, etc. • Organizing industry events, controlling bookings and budget, and creating public relations strategies to support branding activities. • Customer engagement. • Join customer meetings from time to time to hear ‘firsthand’ what the customers expect from TOMIA. • Positioning TOMIA as a leader in the roaming industry, including award submissions.

• Support Email and SMS programs for Kay, Kay Outlet, and Peoples to drive year-over-year revenue growth and list expansion. • Contribute to monthly campaign calendar planning and ensure delivery of a cohesive, on-brand customer experience through effective storytelling and structured testing. • Partner cross-functionally to develop creative briefs and oversee campaign execution, measurement, and performance reporting. • Maintain CRM governance standards, including pop-up management and email best practices. • Collaborate with CRM peers to advance a holistic, customer-centric CRM strategy. • Monitor competitive CRM communications and share insights across Signet brands. • Perform additional duties and special projects as assigned.