• Own revenue growth across consumer vertical demand accounts, including net-new acquisition and expansion of existing advertisers. • Build and manage a high-quality pipeline of financial services, subscription, lifestyle, and retail brands with significant performance media budgets. • Develop and execute a strategic territory and account plan focused on long-term demand growth and wallet share expansion. • Create and deliver forecast accuracy and revenue predictability aligned to quarterly and annual targets. • Partner with internal Demand Strategy, Product, and AS teams to optimize advertiser performance and scale spend. • Translate customer acquisition and retention goals into tailored demand solutions that drive measurable CPA, LTV, and ROAS outcomes. • Build senior-level relationships across Growth, Performance Marketing, Brand, and Executive leadership within target organizations. • Lead complex commercial negotiations including pricing models, testing frameworks, and performance guarantees where appropriate. • Identify emerging market trends across post-transaction commerce, performance media, and consumer monetization to inform GTM strategy. • Develop compelling business cases that drive adoption, budget reallocation, and long-term demand commitment. • Establish clear success metrics and continuously optimize toward performance and revenue scale.

• Maximize sales opportunities as provided by our proprietary routing tool to drive product demand. • Profile and manage targeted list of healthcare professionals and provide value-added benefits to grow products. • Manage daily sales call activity to optimize time and maximize the success of sales and market share objectives. • Develop and execute a strategic business plan for a geographical area to effectively target, penetrate, and establish a network of relationships with key decision makers and stakeholders • Effectively engage on a virtual platform, with physicians, nurses, nurse practitioners, physician assistants, etc., across multiple medical subspecialties • Manage virtual relationships through 100% virtual engagements – being able to leverage next gen ways of working to maximize efficiency. • Utilize data sources to maximize strategies and efficiencies to capitalize on opportunities with the greatest ROI. • Attain or exceed assigned sales and profit goals plus meet all daily MBO expectations • Manage and track territory specific information through Sales Force CRM system

• Reach out to dealers to resolve any active customer complaints • Maintain a list of active complaints for easy tracking • Follow up on outstanding customer complaints with dealers • Work with outside sales reps and management to escalate complaints as needed • Review and process new dealer onboarding packets • Track dealer onboarding process to ensure compliance with SLAs • Review, track, and decision all Aquabuck inquiries and submissions from internal staff and other departments • Ensure dealer compliance with all state and federal license requirements • Effectively communicate approved finance programs and promotions

• Own Mezzetta’s retail channel strategies in partnership with the CSO • Lead the full annual planning cycle, including timeline development, milestones, templates, and governance. • Collaborate with Sales and partner cross-functionally to build bottom-up channel and customer revenue, volume, trade, marketing, innovation, and cost assumptions. • Consolidate financial projections from AOP (sales, margin, SG&A, trade spend, promotional investment). • Translate strategic priorities into financial and operational targets. • Facilitate alignment meetings and executive reviews to finalize the AOP. • Monitor and maintain AOP tracking/adherence through fiscal year. • Ensure trade spend, promotional calendars, pricing, and innovation plans are reflected in forecasts. • Evaluate risks and opportunities across customers, retailers, and channels. • Challenge assumptions to ensure realistic and achievable revenue targets. • Actively partner with Finance and Marketing to build and manage financial models supporting volume, revenue, gross margin, and contribution forecasts. • Lead post-event trade ROI analysis and inform annual trade budgets with Finance. • Conducts sensitivity and scenario analyses (pricing, cost inflation, promotional lift, mix shifts). • Build and refine customer segmentation, pricing, and promo guardrails. • Drive performance analytics across syndicated data, retail portals, and internal scorecards. • Collaborate with the Customer Sales Lead, Commercial Finance, Shopper Insights, Category Strategy and Category Management too identify and execute the initiatives that support overall sales goals. • Partners with Marketing and Innovation to align new product launches to customer/channel opportunities including market performance expectations. • Oversee sales operations and internal processes to ensure customer-facing teams are equipped to execute with accuracy, speed, and consistency. • Co-own, with Supply Chain Planning Manager, Product Management Review (PMR) and Demand Management Review, step 1&2 of S&OP process. • Collaborate with Finance, Marketing and Supply Chain for Integrated Financial Reconciliation (IR), step 4 of S&OP process. • Net Revenue management ownership; oversee area trade budgets, ensuring efficient allocation and spending to achieve business objectives. • Participate in vetting and implementation of Net Revenue new system design, acting as Lead for Sales function and partnering with Finance and IT to execute. • Field communication: serve as the primary point of contact for communicating critical brand updates and sales priorities to the field sales team • Identify and address risks, opportunities, and solutions that balance both customer requirements and business needs • Conduct ad hoc business analysis to address emerging challenges or opportunities • Maintain strong working relationships Marketing team, Category Management, Sales Finance, and cross-functional teams (Brand, Finance, Supply Chain) • Coordinates with the CSO on all P&L decisions. • Support board-level sales analysis as requested.