• Own the positioning and messaging for RED and RED Plus across our broker and buyer segments. • Build and maintain the foundational product marketing infrastructure: ICP definitions, value propositions, customer segmentation, messaging hierarchies, and positioning documents. • Define and evolve our go-to-market approach for new features, products, and segments. • Use market knowledge, competitive intelligence, and customer insight to keep our positioning sharp and differentiated. • Lead the end-to-end production of product marketing materials: battle cards, sales decks, one-pagers, feature explainers, launch assets, and email copy. • Set and uphold quality standards for all product marketing output — including work produced by others. • Ensure all materials reflect accurate product detail, consistent brand voice, and clear commercial intent. • Ship on time and within sprint cycles. Own your commitments. • Partner with Product to get close to the roadmap and translate technical detail into commercial narratives early. • Equip commercial teams with the materials and context they need to have better conversations with brokers and buyers. • Evangelise product marketing across the growth team: help others understand what good looks like and why it matters. • Guide and elevate the work of more junior product marketers when they are in the team. • Contribute to ICP development and customer segmentation using first-party data, sales insight, and market research. • Stay ahead of how our competitive landscape is shifting and bring that context into positioning decisions. • Work AI-natively: use AI tools to accelerate research, drafting, and iteration without sacrificing quality or judgement.

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description This role exists because we have strong traction, compelling proof points, and a powerful story — but we need someone who can turn that into the messaging, content, and sales assets that accelerate growth. You will own the strategy and execution of how we communicate our product, our value, and the category we are helping define. This is not a narrow content role. We are looking for someone with strong business judgment and exceptional communication skills who can translate real customer conversations into clear, persuasive assets that move deals forward. You will work directly with the founders and GTM leadership team and collaborate with external design and production resources. Your responsibility is to own the thinking, positioning, and output that drives demand and supports revenue growth. What You'll Own - Positioning & Messaging: Develop and continuously refine the company’s core messaging framework — how we talk about the problem we solve, the product we’ve built, and why it matters now. - Sales Enablement Assets: Create the materials that help move deals forward, including: - Sales decks - Case studies - One-pagers - ROI frameworks - Product documentation - Website Messaging: Own the messaging and copy across the company website. - Content & Thought Leadership: Build a content presence that resonates with senior GTM leaders and revenue operations professionals, including: - Blog posts - LinkedIn thought leadership - Short-form insights - Strategic narrative pieces - Customer Storytelling: Capture and amplify customer success stories in ways that resonate with prospective buyers, including: - Case studies - Data-backed proof points - Customer quotes and narratives - Referenceable customer materials used throughout the sales process. What Success Looks Like (First 90 Days) - A refined messaging framework used consistently across the company - At least three polished customer case studies ready for use in sales conversations - Updated website copy that reflects the company’s positioning and product direction - A defined content cadence and strategic publishing plan - Product marketing documentation supporting the platform’s key use cases - A clear understanding of what messaging resonates with buyers and a plan to double down on it - A marketing nurture strategy to maintain engagement with high-value prospects Qualifications - Exceptional written communication skills — you can make complex ideas simple and compelling - Strong strategic thinking — you understand how businesses operate and how products drive outcomes - Builder mindset — you enjoy creating systems, assets, and narratives from scratch - Ownership mentality — you take responsibility for outcomes, not just tasks - High proficiency with AI tools to improve speed, leverage, and quality of output - 2–5 years of experience in a role involving business analysis, product marketing, consulting, or strategic content creation Strong Additional Experience - Background in B2B SaaS - Exposure to revenue operations, GTM teams, or customer success tooling - Experience in early-stage or startup environments - Experience producing sales enablement materials such as decks, case studies, or battlecards - Experience managing external design or production partners This Role May Not Be a Fit If - You prefer working within highly structured organizations with large teams - You specialize in only one marketing channel or discipline - You prefer narrowly defined responsibilities with clear handoffs - You are primarily motivated by base salary rather than long-term equity upside Benefits - Early-stage equity with meaningful upside - Direct collaboration with founders and GTM leadership - Real customer traction and measurable product impact - The chance to shape the narrative for a new category in the market - Immediate visibility into the impact of your work

• Expand Boomi’s market reach through new offerings and strategic deal support • Articulate executive-level value to customers • Advise on strategic customer pursuits and build programmatic GTM motions • Link capabilities to measurable ROI and customer priorities

• Own and drive the end-to-end GTM strategy and execution for Miro Workshops • Run discovery, demos, pilots, and closes with lighthouse accounts; co-sell with AEs/NPIs; create early reference wins • Build the launch and growth plan (targets, plays, assets, enablement), run weekly cadences, and unblock cross-functional delivery • Feed crisp market signals, prioritize GTM-critical gaps, and align roadmap sequencing with revenue impact • Refine positioning, messaging, and market education and ensure consistent pitch and proof points • Ship the demo storyline, objection handling, competitive angles, proof kits, and customer stories; train NPIs/AEs/CSMs • Stand up repeatable campaigns and partner motions; instrument lead → win funnel; run win/loss and VOC loops • Build dashboards, forecast ARR, and drive weekly "plan vs. actual" with clear corrective actions