• The Manager of Performance Marketing plays a results-driven pivotal role in growing new memberships by driving momentum post-product launch, optimizing performance and leading full-funnel integrated digital campaigns. • You will shape the marketing roadmap, manage cross‑functional partners, and continually optimize campaign performance to fuel sustainable growth.

• Develop and own the multi‑channel paid media strategy across channels such as search, social, programmatic, video, display, retargeting, and emerging platforms. • Plan, launch, and manage paid campaigns end‑to‑end, including audience development, creative briefing, budget allocation, pacing, QA, and performance tracking. • Continuously optimize campaigns based on performance insights to improve efficiency, quality of leads, and ROI. • Manage agency partners and/or internal resources to ensure flawless execution and alignment with business objectives. • Partner with creative, product, and brand teams to test new messaging, formats, and approaches that improve conversion and engagement. • Work closely with marketing, creative, analytics, and product teams to align goals, share insights, and drive integrated campaign performance. • Serve as the internal subject‑matter expert for paid media and marketing analytics. • Present recommendations, testing results, and insights to leaders and stakeholders with clarity and confidence. • Manage paid media budgets, forecasting, pacing, and scenario modeling. • Ensure investments align with pipeline, revenue, and brand goals. • Track spend efficiency and proactively adjust strategies to maximize ROI. • Own marketing performance measurement across all paid media and broader marketing campaigns. • Deliver clear, actionable reporting and dashboards that communicate campaign results, trends, and business impact. • Build measurement frameworks, KPIs, attribution models, and testing structures that ensure marketing investments are accountable and optimized. • Conduct deep‑dive analyses to uncover growth opportunities, audience insights, channel performance drivers, and optimization recommendations.

• Own Upshop’s end-to-end demand generation strategy, from awareness through MQL, SQL, and pipeline contribution • Design, execute, and optimize multi-channel demand programs including digital, ABM, outbound support, events, and partner-led campaigns • Move beyond templated campaigns—continuously test, iterate, and introduce new ideas when performance stalls • Translate Upshop’s value proposition into persona-based, industry-specific demand motions • Establish clear goals and reporting for MQLs, SQLs, pipeline contribution, and conversion rates • Partner with Revenue Operations to ensure strong attribution, measurement, and visibility into demand performance • Separate and manage demand goals for new customer acquisition and expansion within existing customers • Use data and insights to prioritize investments and continuously improve ROI • Own the demand tech stack and workflows, including marketing automation and CRM integrations • Leverage tools such as HubSpot, paid media platforms, LinkedIn, and emerging/dark social channels to scale demand efficiently • Build repeatable, automated programs that learn and improve over time • Partner closely with Product Marketing to activate messaging, positioning, and customer reference stories • Align with Sales and Customer teams to ensure tight MQL/SQL definitions and smooth handoffs • Collaborate with Partner and Alliances teams to drive partner-sourced and partner-influenced demand • Lead, mentor, and develop a growing demand generation team • Establish clear priorities, expectations, and accountability across the team • Build a high-performance culture that balances creativity, rigor, and ownership

• Reporting to Paid Search Director, you will create impact within our Paid Media Capability. • The Manager, Paid Search serves as the day-to-day steward of paid search media for assigned brands, overseeing campaign strategy, execution, and optimization. • This role is responsible for driving performance through data-driven insights, innovative search activation, and collaboration across teams and partners. • Plan, build, and manage paid search campaigns across Google, Microsoft, and other key platforms. • Conduct keyword research, ad copy development, and campaign structuring to align with business objectives. • Monitor pacing, budgets, and bids to ensure delivery and performance goals are met. • Proactively identify optimization opportunities through data analysis, search query insights, and A/B testing. • Manage and QA campaign implementation to ensure accuracy and performance tracking integrity. • Analyze performance data to identify trends, opportunities, and actionable insights. • Develop clear and compelling reports with strong data visualization and strategic recommendations. • Support the team in monthly billing, reconciliation, and campaign actualization. • Partner closely with internal teams and external vendors to ensure seamless campaign execution. • Present campaign strategies, optimizations, and performance results to internal teams and clients in a clear, confident, and solutions-oriented manner.