• Improve and create new lead capture domain models. • Build backend & Frontend API features and architecture. • Work cross-functionally across our platform, experience, integrations, payments and marketplace teams. • Drive performance through benchmarking and optimization • Work with a wide range of systems, processes, and technologies to own and solve problems from end to end • Collaborate closely with our leadership team including engineers, designers, and product managers to build new features and products • Uphold high engineering standards and bring consistency to the many codebases and systems you will encounter. • Create and improve lead capture tools like funnels, websites, forms, surveys, social media • Architect and build backend & Frontend APIs and features

• Take ownership of the existing React Native / Expo and Firebase codebase, ensuring it remains stable, maintainable, and well-structured • Lead hands-on architecture decisions to improve scalability, performance, reliability, and development velocity, with the alignment and support of the CTO • Identify and address technical debt; evolve the architecture to support rapid feature development and a large increase in the user base • Establish and refine engineering best practices (e.g. coding standards, review process, release hygiene) • Implement new features and enhancements from the product backlog across mobile and backend systems • Build and maintain Firebase/Firestore data models, security rules, and backend logic as needed • Work deeply with Google Calendar syncing and related integrations to ensure data accuracy and a smooth user experience • Contribute to future web implementation needs, requiring proficiency in React and ability to shape a consistent cross-platform architecture • Troubleshoot production issues, implement fixes, and continuously improve app performance and stability • Collaborate closely with the Founder, CTO, and Product Manager to clarify requirements, explore tradeoffs, and drive practical solutions that align with product goals • Break down initiatives into clear technical tasks and provide accurate estimates and delivery plans • Maintain a high bar for quality, including unit testing, edge cases, regression safety, and release readiness • Communicate progress clearly and proactively, surfacing risks early and proposing solutions • Configure and maintain CI/CD pipelines for mobile and related services to support consistent, repeatable releases • Improve deployment workflows, build reliability, and release automation • Write and maintain technical documentation: architecture notes, setup guides, runbooks, and key system decisions • Ensure the team can operate and scale the system confidently through clear documentation and clean engineering practices

• You will design, build, and scale Emma’s technology platform, helping us become a global leader in sleep comfort products. Your work will directly impact our customers’ experiences and the quality of our offerings. • You will develop innovative, web frontends using VueJS or ReactJS and TypeScript, ensuring seamless, user-friendly experiences that align with our mission to improve sleep quality. • You will design, develop, and maintain scalable backend services and REST APIs, helping integrate our backend with internal systems and external partners. • You will work with AWS services such as SNS, SQS, and RDS to build event-driven, scalable solutions that support our fulfilment and logistics systems across multiple markets. • You will fully own the tech stack across frontend and backend, taking responsibility for development, maintenance, and operations (full DevOps), and driving improvements in reliability and performance. • You will work as part of an agile, empowered team, actively sharing knowledge, mentoring team members, and fostering a collaborative environment for growth and innovation. • You will play a key role in enhancing our cloud-based CI/CD pipelines, DevOps culture, and Site Reliability Engineering (SRE) practices to enable faster, more reliable deployments. • You will contribute ideas and help identify opportunities for technical and process improvements, actively participating in recruitment processes to grow our tech team.

• Architect AI-Driven Solutions • Own the ongoing development of our multi-modal social content processing systems and brand safety applications. • Collaborate closely with lead data scientist and MLOps colleagues to implement and federate large-scale vector embeddings network services. • Design and implement agentic tooling and applications. • Build Scalable APIs and webhooks: Design and deploy production-scaled backend applications using Node.js and Python, ensuring high performance and reliability. • Bridge Data & Application Engineering: Audit database architectures, implement complex data pipelines, and interface with devOps/ETL methodologies to support data-heavy product features. • Drive Full-Stack Innovation: Support frontend colleagues building React (leveraging Joy UI or Material) and TypeScript interfaces. • Consult & Collaborate: Act as a technical consultant within the organization, advising on best practices for cloud infrastructure (AWS/GCP) and database strategy to support our Innovations roadmap.