The Marketing Specialist is responsible for building and sustaining the market-facing stories and sales enablement content that strengthen brand presence and support measurable growth. This role owns two equally critical areas: development of compelling growth narratives and translation of those narratives into sales-ready materials that equip revenue teams to effectively engage health plans and provider organizations.    This role partners closely across Growth, Customer Success, Marketing and executive leadership to ensure the organization’s value proposition is translated into clear, authentic, and compelling sales stories. The position may be remote and reports to the EVP of Commercial Operations.      Responsibilities:   - Designs, develops, and maintains compelling sales stories and pitch materials that translate market insights, product capabilities, competitive differentiation, and demonstrated success into clear value propositions  - Partners with Growth, Customer Success, and Marketing to understand buyer pain points, objections, and decision drivers, converting those insights into persuasive sales narratives  - Maintains current knowledge of product offerings, customer outcomes, and the competitive landscape, applying that knowledge to continuously strengthen messaging effectiveness  - Develops and manages structured, repeatable messaging frameworks that can be consistently leveraged across sales conversations and partnership discussions  - Translates core messaging into executive-ready sales decks, one-pagers, case studies, and supporting collateral to enable selling across multiple stakeholder levels  - Transforms complex clinical, operational, financial, and regulatory concepts into clear, visually compelling, and professional materials used by Commercial teams  - Creates meaningful visuals (infographics, diagrams, and conceptual frameworks) that simplify healthcare delivery, value-based care, risk adjustment, and quality performance models  - Ensures all messaging reflects healthcare compliance considerations, regulatory sensitivity, and brand integrity  - Supports training and adoption of key content and messaging frameworks across Growth and Customer Success teams  - Tracks usage and performance of sales materials, proactively gathering feedback and recommending improvements to strengthen the overall sales content portfolio

• Own Connect AI positioning across use cases like conversational AI (ChatGPT, Claude, Copilot) and agentic build (n8n, Copilot Studio) • Overhaul and uplift CData’s brand presence (collateral, sales enablement tools, website) with exciting new AI-oriented visual identity and brand voice created by a top-tier design agency (in process, Q’1-2 timing). • Define competitive strategy with differentiation that can withstand technical scrutiny from hands-on evaluators • Lead market development for the managed MCP category, establishing CData as the thought leader in AI data infrastructure • Partner cross-functionally to define and execute quarterly and annual GTM strategies, owning overall growth performance for Connect AI • Create technical content that passes the "hands-on validator" test—architecture guides, security reference docs, and deployment playbooks that Directors of Architecture actually use during evaluation • Develop clear value narratives for the three pillars of our overall messaging framework: Connectivity (live access to 350+ sources), Context (semantic intelligence), and Control (passthrough security with audit trails) • Serve as the subject-matter expert for Connect AI, enabling Sales, Customer Success, and Marketing teams with use case articulation and competitive positioning • Lead customer, market, and buyer research to uncover insights that inform positioning, messaging, and differentiation • Translate customer feedback and competitive insights into roadmap recommendations—particularly around MCP adoption, semantic modeling, and governance features • Partner with Product on launch strategy for new capabilities, AI platform integrations, and enterprise capabilities • Plan, organize, and execute complex marketing initiatives end-to-end, including multi-product launches and major GTM programs • Stay up-to-date on the latest market developments around AI and Agent platforms to inform our strategy • Conduct first-party research with trialers, prospects, and customers to form a perspective on our go-to-market and validate our messaging • Monitor competitive activity and proactively develop strategies to counter threats and capitalize on market opportunities • Track and analyze key business performance metrics to assess GTM effectiveness, market adoption, and growth trends • Adopt AI tools and processes to optimize your own productivity (with a budget to support it) and help lead projects to rollout AI to the Marketing team • Provide guidance, review, and informal mentorship to other Product Marketing Managers to elevate overall team effectiveness

• Own the positioning and messaging for RED and RED Plus across our broker and buyer segments. • Build and maintain the foundational product marketing infrastructure: ICP definitions, value propositions, customer segmentation, messaging hierarchies, and positioning documents. • Define and evolve our go-to-market approach for new features, products, and segments. • Use market knowledge, competitive intelligence, and customer insight to keep our positioning sharp and differentiated. • Lead the end-to-end production of product marketing materials: battle cards, sales decks, one-pagers, feature explainers, launch assets, and email copy. • Set and uphold quality standards for all product marketing output — including work produced by others. • Ensure all materials reflect accurate product detail, consistent brand voice, and clear commercial intent. • Ship on time and within sprint cycles. Own your commitments. • Partner with Product to get close to the roadmap and translate technical detail into commercial narratives early. • Equip commercial teams with the materials and context they need to have better conversations with brokers and buyers. • Evangelise product marketing across the growth team: help others understand what good looks like and why it matters. • Guide and elevate the work of more junior product marketers when they are in the team. • Contribute to ICP development and customer segmentation using first-party data, sales insight, and market research. • Stay ahead of how our competitive landscape is shifting and bring that context into positioning decisions. • Work AI-natively: use AI tools to accelerate research, drafting, and iteration without sacrificing quality or judgement.

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description This role exists because we have strong traction, compelling proof points, and a powerful story — but we need someone who can turn that into the messaging, content, and sales assets that accelerate growth. You will own the strategy and execution of how we communicate our product, our value, and the category we are helping define. This is not a narrow content role. We are looking for someone with strong business judgment and exceptional communication skills who can translate real customer conversations into clear, persuasive assets that move deals forward. You will work directly with the founders and GTM leadership team and collaborate with external design and production resources. Your responsibility is to own the thinking, positioning, and output that drives demand and supports revenue growth. What You'll Own - Positioning & Messaging: Develop and continuously refine the company’s core messaging framework — how we talk about the problem we solve, the product we’ve built, and why it matters now. - Sales Enablement Assets: Create the materials that help move deals forward, including: - Sales decks - Case studies - One-pagers - ROI frameworks - Product documentation - Website Messaging: Own the messaging and copy across the company website. - Content & Thought Leadership: Build a content presence that resonates with senior GTM leaders and revenue operations professionals, including: - Blog posts - LinkedIn thought leadership - Short-form insights - Strategic narrative pieces - Customer Storytelling: Capture and amplify customer success stories in ways that resonate with prospective buyers, including: - Case studies - Data-backed proof points - Customer quotes and narratives - Referenceable customer materials used throughout the sales process. What Success Looks Like (First 90 Days) - A refined messaging framework used consistently across the company - At least three polished customer case studies ready for use in sales conversations - Updated website copy that reflects the company’s positioning and product direction - A defined content cadence and strategic publishing plan - Product marketing documentation supporting the platform’s key use cases - A clear understanding of what messaging resonates with buyers and a plan to double down on it - A marketing nurture strategy to maintain engagement with high-value prospects Qualifications - Exceptional written communication skills — you can make complex ideas simple and compelling - Strong strategic thinking — you understand how businesses operate and how products drive outcomes - Builder mindset — you enjoy creating systems, assets, and narratives from scratch - Ownership mentality — you take responsibility for outcomes, not just tasks - High proficiency with AI tools to improve speed, leverage, and quality of output - 2–5 years of experience in a role involving business analysis, product marketing, consulting, or strategic content creation Strong Additional Experience - Background in B2B SaaS - Exposure to revenue operations, GTM teams, or customer success tooling - Experience in early-stage or startup environments - Experience producing sales enablement materials such as decks, case studies, or battlecards - Experience managing external design or production partners This Role May Not Be a Fit If - You prefer working within highly structured organizations with large teams - You specialize in only one marketing channel or discipline - You prefer narrowly defined responsibilities with clear handoffs - You are primarily motivated by base salary rather than long-term equity upside Benefits - Early-stage equity with meaningful upside - Direct collaboration with founders and GTM leadership - Real customer traction and measurable product impact - The chance to shape the narrative for a new category in the market - Immediate visibility into the impact of your work