• Identify high-potential prospective customers from inbound leads and outbound prospecting. • Develop and implement full sales cycle strategies for driving product adoption and expansion within existing Vanilla customers. • Utilize Salesforce to track the full lifecycle of opportunities to ensure monthly and quarterly forecasts are up-to-date on a weekly basis. • Craft engagement strategies to build, grow and expand Vanilla’s footprint within RIAs and independent broker / dealers. • Responsible for meeting quarterly sales quota in Vanilla's middle market segment. • Respond to all inbound inquiries in a manner that is consistent with Vanilla’s brand and reputation. • Deliver polished presentations and product demonstrations that clearly articulate the value proposition of Vanilla to our target market. • Collaborate with and maintain strong working relationships across multiple internal teams including sales, marketing, product and operations. • Provide input for new marketing collateral that enables the sales process, including presentation decks, factsheets, client case studies and more. • Willing to travel up to once per month (approximately twice per quarter) for prospect events and in-person meetings.

• Run client phone calls, qualifying inbound leads and conducting sales presentations • Consistently meet and exceed sales quotas and KPIs • Own the top of the funnel stage from initial contact to qualification and follow-up • Engage with new and existing clients, maintaining a high conversion rate • Collaborate with internal teams to tailor client solutions • Leverage AI, CRM, dashboards, and automation tools for pipeline management and performance tracking • Take part in team meetings, training sessions, and ongoing skill development

• Identify and pursue new business opportunities in Texas • Build relationships with decision-makers (HR, Procurement, Operations, Department Heads) • Introduce staffing and workforce solutions aligned to client needs • Set meetings, present capabilities, and close new accounts • Collaborate with leadership to align sales strategy with awarded contracts • Maintain accurate activity and pipeline tracking

• Develop a sales plan to retain key end users and profitably grow sales in the assigned territory. • Identify top accounts within assigned territory (including corporate, regional, and local accounts) and outline a clear plan to retain, grow and deliver value to these key customers. • Collaborate with internal resources, customers, and distributors to achieve sales goals by leveraging sales plans and joint capabilities to retain and grow the assigned territory. • Demonstrate understanding of the healthcare sector, customer/stakeholder needs, and Diversey products and programs. • Apply this knowledge to identify and present the appropriate solution(s) to key customers. • Articulate and demonstrate the value of Diversey products, programs, and solutions to end users and distributors. • Utilize both tools to gain commitment to solutions and business reviews to demonstrate the value of solutions delivered. • Complete key administrative tasks including updates to various tools, customer support, pricing, budgeting, travel, and expenses.