• Focus on net-new logo acquisition via outbound activity and relationship building with key stakeholders while also bringing a strong network of key decision-maker and influencer contacts and relationships in the telecommunications industries to accelerate engagements, drive strategic partnerships and win sales opportunities • Work closely with customers and prospects as a consultative, trusted advisor who deeply understands their challenges and goals, their technology ecosystem, and will tailor solutions to drive measurable impact for their businesses • Work in close partnership with channel partners to find opportunities to scale outreach and customer satisfaction in your region • Collaborate with product and engineering teams as well as customer success on strategic motions to deliver solutions to large enterprise customers • Collaborate with Sales Development Representatives to drive top of funnel activity • Own the full sales cycle – from initial outreach through proof-of-concept, pilot, deal close, and deployment ; this is not a transactional sale that you can walk away from after the contract is signed but rather requires ongoing oversight of the project to ensure success

• Identify high-potential prospective customers from inbound leads and outbound prospecting. • Develop and implement full sales cycle strategies for driving product adoption and expansion within existing Vanilla customers. • Utilize Salesforce to track the full lifecycle of opportunities to ensure monthly and quarterly forecasts are up-to-date on a weekly basis. • Craft engagement strategies to build, grow and expand Vanilla’s footprint within RIAs and independent broker / dealers. • Responsible for meeting quarterly sales quota in Vanilla's middle market segment. • Respond to all inbound inquiries in a manner that is consistent with Vanilla’s brand and reputation. • Deliver polished presentations and product demonstrations that clearly articulate the value proposition of Vanilla to our target market. • Collaborate with and maintain strong working relationships across multiple internal teams including sales, marketing, product and operations. • Provide input for new marketing collateral that enables the sales process, including presentation decks, factsheets, client case studies and more. • Willing to travel up to once per month (approximately twice per quarter) for prospect events and in-person meetings.

• Run client phone calls, qualifying inbound leads and conducting sales presentations • Consistently meet and exceed sales quotas and KPIs • Own the top of the funnel stage from initial contact to qualification and follow-up • Engage with new and existing clients, maintaining a high conversion rate • Collaborate with internal teams to tailor client solutions • Leverage AI, CRM, dashboards, and automation tools for pipeline management and performance tracking • Take part in team meetings, training sessions, and ongoing skill development

• Identify and pursue new business opportunities in Texas • Build relationships with decision-makers (HR, Procurement, Operations, Department Heads) • Introduce staffing and workforce solutions aligned to client needs • Set meetings, present capabilities, and close new accounts • Collaborate with leadership to align sales strategy with awarded contracts • Maintain accurate activity and pipeline tracking