• Own end-to-end design for Instacart's most critical customer experiences—the core shopping flows that millions rely on daily—from discovery and definition through polished visuals, specs, and launch. • Elevate visual and interaction quality across key flows (e.g., browse, search, cart, checkout) by refining patterns, simplifying complexity, and raising the bar on craft. • Partner with PM, Eng, DS, Research, and Content to define problems, explore solutions, run experiments, and iterate quickly based on qualitative and quantitative insights. • Create high-fidelity designs, interactive prototypes, and production-ready specs in Figma; contribute to and extend component-based design systems across platforms. • Create and present compelling ideas that showcase improvements to top customer problems with innovative solutions, blending data-driven insights with impactful storytelling to engage and inspire our customers. • Collaborate with external retail partners and internal enterprise teams to design co-branded or partner-integrated experiences that meet shared goals and constraints. • Advocate for customer needs while balancing business objectives, technical feasibility, and speed—thriving in a fast-paced, constantly evolving environment.

• Design thoughtful, inclusive experiences across responsive web, mobile apps • Own and evolve our design system to support consistency, creativity, and scalability • Use AI tools and rapid prototyping to explore, test, and refine concepts quickly • Collaborate with Product, Engineering, Research, and Legal to simplify complex workflows and elevate user confidence • Introduce delight through gamification, emotion, and interaction details that turn utility into memorable moments • Champion accessibility and raise the bar for usability and visual quality • Mentor teammates and contribute to a high performance, high curiosity design culture

• Pair closely with engineering and product to initiate and complete roadmap projects, no hand-offs • Spot opportunities to redesign or refine key screens and flows, as well as smaller quality issues and “paper cuts” as you use Linear • Create mockups, prototypes, and high-fidelity visuals to communicate ideas and describe their execution • Guide and inspire fellow designers through collaborative critique of work-in-progress • Use and improve our lightweight design system components • Help with hiring new teammates that can elevate our team and product

• Technical Leadership & Craft: You will be the reference for visual and interaction quality. We expect impeccable designs, attention to micro-interactions and high-fidelity prototypes that delight our customers. • Innovation & GenAI: Work at the forefront, translating Generative AI capabilities into intuitive interfaces and innovative product solutions. • 0 to 1 Mindset: Comfortable navigating ambiguity. You will transform abstract concepts and business needs into clear execution plans and tangible products. • Strategy & Influence: Engage with stakeholders and C-level executives, advocating for the design vision and influencing product strategy using data, storytelling and business acumen. • Mentorship & Culture: Raise the team’s bar. You will mentor other designers, provide actionable feedback, promote design rituals, and actively contribute to the evolution of our Lúmen Design System.