About Steer Health Steer Health is a healthcare innovation company transforming patient engagement, acquisition, and retention through intelligent automation and data-driven marketing strategies. We work with hospitals, clinics, and healthcare systems to deliver measurable outcomes and improve digital experiences across the patient journey. Position Overview Steer Health is seeking an experienced and strategic SEO Manager to lead and grow our organic search practice for enterprise healthcare clients. This role is responsible for setting the strategic direction of multi-location SEO programs, managing and mentoring a team of SEO Specialists, and ensuring quality execution across all client engagements. The ideal candidate is an experienced people manager who can operate at the intersection of strategy and execution — translating complex SEO requirements into structured team workflows, while staying current on advances in technical SEO, local search, and generative engine optimization. This is a leadership role with direct ownership of team performance, client outcomes, and program quality. Key Responsibilities Team Leadership & People Management • Directly manage, coach, and develop one or more SEO Specialists, providing ongoing guidance on strategy, prioritization, and craft • Conduct regular 1:1s, performance reviews, and skills assessments to support team growth and accountability • Assign workloads across team members aligned to client scope, complexity, and bandwidth • Establish team standards for documentation, reporting, and quality assurance across all deliverables • Foster a high-performance culture rooted in data-driven decision making and continuous improvement SEO Strategy & Program Oversight • Own the strategic roadmap for all assigned client SEO programs, from initial audit through ongoing optimization • Translate contract scope into phased, sprint-based execution plans with clear milestones and team responsibilities • Review and approve SEO strategies, briefs, and deliverables produced by SEO Specialists before client delivery • Lead strategic client conversations and serve as an escalation point for complex program challenges • Maintain cross-program visibility into execution tracking, risk logs, and performance dashboards Generative Engine Optimization (GEO) • Guide team in architecting entity-first content structures aligned to schema best practices • Oversee deployment of JSON-LD structured data across service, provider, and location templates • Ensure AI summary-ready content sections — including definitive explainers and FAQ blocks — meet quality standards • Monitor emerging trends in AI-generated search and translate them into actionable team practices Local SEO & Multi-Location Program Management • Set strategy and quality standards for Google Business Profile management at scale across client portfolios • Guide Specialists on category optimization, appointment URL strategy, Q&A management, and review workflows • Oversee citation audit processes and directory submission programs to ensure NAP consistency • Track and report on local pack ranking improvements and map visibility across all locations Keyword Intelligence & Content Strategy • Develop and refine AI-powered keyword cluster frameworks spanning symptom, condition, and service intent • Review competitor gap analyses and identify high-priority ranking opportunities across the client portfolio • Ensure People Also Ask mining and structured Q&A integration is consistently applied across team deliverables • Align organic strategy with paid search messaging and coordinate with cross-functional marketing stakeholders Technical SEO Oversight • Review and provide strategic direction on full crawl audits covering indexation, canonicalization, sitemaps, and internal linking • Guide team execution of Core Web Vitals improvements including INP, LCP, and CLS optimization • Validate schema markup implementation quality across client templates • Serve as technical escalation resource for complex issues encountered by SEO Specialists Reporting, KPIs & Client Communication • Establish baseline performance metrics across all programs and track sprint-based progress at the team level • Review and approve weekly summaries and monthly executive reports before delivery to clients • Present program performance and strategic recommendations directly to senior client stakeholders • Identify ranking acceleration opportunities (positions 5–20) and ensure team is actioning them consistently • Report on organic sessions, non-brand growth, keyword rankings, local visibility, and conversion attribution

Who you are: Orbit Media Studios is seeking a Senior SEO/CRO Strategist. Supported by a centralized process library, Strategists originate, collaborate, and communicate the vision when optimizing websites at Orbit. They’re versatile: constantly switching between technical and creative, ranking and converting. Your role places you in collaboration with a “squad” of three others: Project Manager, Content Specialist (writer/editor), and Technical Specialist (developer/analyst). Squads work with up to six fantastic $50M+ brands. Together, we work with science, expertise, and integrity to help people run websites that compete at the highest levels. Strategists bring the passion for optimization that powers this dynamic. The job: - Lead an overall SEO and CRO strategy for up to six great brands - Act as a trusted advisor, partner, and friend in these relationships - Execute, communicate, and help endlessly iterate our optimization process - Design creative content strategies to achieve specific SEO and CRO goals - Validate ideas using A/B testing tools such as GrowthBook and prove success through data - Quality control of your team’s activities, including specialists in content, code and analytics - Collaborate with other Strategists through a common, centralized process - Expect overlap with these common job titles: SEO Consultant, SEO Analyst, Digital Strategist, Content Strategist, CRO Consultant and Account Manager The skills - 5+ years experience with SEO and content marketing topics - Account-facing relationship management - Technical SEO: audits, site architecture, experiments, etc. - Creative SEO: keywords, content strategy, linkbait, etc. - Conversion Optimization: varied testing, analytics wizardry, etc. - Possess (or acquire) Google Analytics 4 certification - Organized, great at deadlines, and leading others to be the same - Communicate complex ideas simply and kindly - Write at a professional level that stays in alignment with the AP Style Guide - Mastery of tools like Google Workspace, Screaming Frog, Semrush and Google Tag Manager Brownie points - Front-end web development experience (HTML5, CSS3, JavaScript) - Experience with data scraping, spreadsheet wizardry or other productivity hacks - Samples of past campaign strategy, execution and outcomes Compensation - 15 PTO days and 1 VTO (volunteer time off) day - 12 paid holidays, including a floating holiday and PTO from Xmas to New Years - Health, dental, & vision insurance - Simple IRA with 3% matched by Orbit - Paid parental leave - STD/LTD options - Identity Protection option - Budget for professional growth - Salary range: $80K - $95K Who we are Orbit Media is an award-winning web design, development and optimization company based in the Ravenswood neighborhood of Chicago. But you can work from anywhere. This can be a remote position. This role exists within "Optimization" at Orbit. Our unit focuses on improving websites after they've already been built: setting and actualizing a long-term vision. Since 2001, we’ve been designing and building beautiful, audience-centric, optimized websites for a huge variety of clients in nearly every industry. We’re proud to be one of the first Illinois B Corps with deep roots in our community. We have fun and do great work. And we’d love for you to be a part of it. Our commitment to an inclusive workplace Orbit Media provides equal employment opportunity to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, veteran status, or any other characteristic protected by federal, state or local law. Interested? Here’s what we need from you - Resume - Start date availability

• Write GEO/SEO-friendly blog posts and landing pages aligned to business-relevant user intent. • Translate complex CS/AI/software topics into clear, actionable, conversion-aware content. • Follow a predefined content calendar and deliver consistently. • Audit, update, and improve existing pages to grow traffic, rankings, leads, and subscriber conversions. • Identify opportunities to expand, consolidate, or re-position content based on performance. • Collaborate on briefs, keyword targeting, search intent alignment, and on-page optimization. • Incorporate feedback and iterate quickly with an ownership mindset. • Create case studies, reports, whitepapers, and digital PR pieces to build brand visibility and grow citations in Google and LLMs such as ChatGPT. • Use SEO and analytics tools to validate opportunities and measure performance. • Contribute ideas for content experiments that improve organic acquisition and conversion.

• Own customer onboarding through early delivery and conversion to long-term contracts. • Lead customer strategy across SEO, content, and AI visibility with a clear focus on outcomes. • Run weekly or bi-weekly customer meetings and manage all day-to-day communication. • Translate performance metrics (traffic, rankings, AI visibility, conversions) into clear business impact. • Partner with editors and specialists to ensure high-quality, on-time execution. • Remove blockers quickly and step in directly when execution needs hands-on leadership. • Identify renewal and expansion opportunities and advance those conversations in partnership with Account Directors. • Share learnings and patterns back with the team to improve playbooks and delivery at scale. • Operate effectively in a fast-paced, high-ambiguity environment where priorities evolve and speed matters.