• Work closely with marketing, product, and development teams to create visual content, build brand assets, and ensure that our brand remains consistent across all channels, including web, social media, and offline platforms. • Contribute to the development and execution of creative strategies to position the brand within the crypto market and build brand recognition. • Collaborate with the product and web development teams to design intuitive UI/UX experiences that reflect the brand’s identity, ensuring a seamless and engaging user experience. • Work with the marketing team to design assets for marketing campaigns, including advertisements, email templates, banners, and other promotional materials. • Stay updated with the latest trends in design, branding, and the cryptocurrency industry.

• Serve as the primary guardian of our digital brand experience. • Translate our core brand identity, vision, and mission into exceptional, consistent, and user-centric web and product interfaces. • Ensure visual brand is flawlessly executed across all digital platforms. • Collaborate closely with Marketing, Product, and Development teams to design high-fidelity user interfaces (UI). • Develop digital brand guidelines and establish UI component libraries. • Leverage strong UX principles and pixel-perfect execution to maintain a cohesive and effective brand presence.

• Designing and building new landing pages in Framer • Updating existing website pages (design + build) • Creating new CMS-driven pages in Framer • Designing event collateral (booth materials, posters, flyers) • Designing digital ad creative • Creating and evolving deck/presentation templates

• Design web graphics including technical diagrams, illustrations, and interactive visual assets that simplify complex database concepts • Create compelling visual systems for campaigns, product launches, and marketing initiatives • Develop brand assets that maintain consistency while pushing creative boundaries • Design for multiple formats and contexts: digital, print, experiential, and merchandise • Design booth graphics, signage, and environmental branding for conferences, meetups, and community events • Collaborate with the events team to create memorable, on-brand experiences that stand out • Design merch that developers actually want to wear and use • Create branded collateral including banners, posters, stickers, and promotional materials • Partner with web and product marketing teams to design creative website components and landing pages • Design data visualizations, technical diagrams, and infographics that make complex information accessible • Create social media graphics, blog post imagery, and other digital marketing assets • Develop templates and design systems that enable the team to move quickly • Collaborate with marketing leadership to evolve and expand the PlanetScale brand identity • Explore new visual directions while maintaining brand coherence • Document design decisions and maintain brand guidelines • Mentor and provide feedback to other team members on brand application.