• Support the planning, execution, and optimization of full-funnel DTC media campaigns across diverse channels. • Manage DTC trade and retail media activations, partnering with internal and external teams. • Own hands-on execution, including campaign setup support, QA, and tracking validation. • Analyze campaign performance across channels, transforming data into actionable recommendations. • Collaborate with creative, digital, analytics, and external agencies for high-impact activations.

• Own net-new pipeline generation across inbound, outbound, paid, organic, and event-driven channels, with accountability for pipeline quality and conversion. • Build a predictable, repeatable pipeline engine focused on Tier 1 ICP accounts and high-value enterprise opportunities. • Develop signal-based targeting strategies leveraging intent data, hiring signals, funding activity, and other buying triggers. • Track and optimize full-funnel performance from early pipeline stages through Closed Won, ensuring demand efforts drive real revenue outcomes. • Hire, coach, and manage the BDR team responsible for outbound pipeline creation and daily prospecting execution. • Design structured outbound cadences and prospecting systems that combine disciplined BDR activity with AI-assisted research and personalization. • Architect and implement AI-enabled workflows for prospect research, messaging generation, targeting, and campaign execution. • Partner closely with Product Marketing and Sales leadership to align messaging, campaigns, and pipeline strategy with enterprise opportunities. • Establish strong operational rigor through HubSpot reporting, attribution modeling, and regular pipeline inspection with revenue leadership. • Continuously iterate on demand generation strategies, channels, and messaging to improve conversion rates, pipeline velocity, and overall revenue impact.

• Lead execution of ABM programs across named accounts and broader segments — email sequences, personalized landing pages, account assets, presentations, and enablement content that helps Sales build credibility and win deals • Write and build segmented email programs — nurture sequences, webinar and content promotions, and re-engagement programs — across MailChimp, ActiveCampaign, or equivalent • Own the strategy and execution of our monthly executive-facing newsletters — coordinating stakeholders, drafting content, managing layout and distribution • Build and optimize campaign landing pages in Unbounce or equivalent, including personalized and dynamic pages • Manage LinkedIn Ads and other paid media day-to-day — performance pulls, optimization recommendations, and publisher coordination • Partner directly with BD and Sales on named account outreach cadence and pipeline-aligned program touches • Deliver clear, data-backed program reporting to Sales and Marketing leadership

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts. Job Category Marketing & Communications Job Details About Salesforce Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all. Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce. Salesforce is seeking a highly motivated Event Marketing Demand Generation Manager who is passionate about driving audience acquisition, attendee engagement, and pipeline across our virtual and digital events portfolio. This role will support the planning and execution of integrated demand generation campaigns that connect priority audiences to Salesforce’s event experiences and deliver measurable impact across registrations, attendance, and pipeline. As the Event Marketing Demand Generation Manager, you will be a key member of the Strategic Events Team and work alongside one of the best marketing organizations in the global technology industry. You will work closely across Experience Strategy, Creative, Brand, Channel teams, Messaging, Marketing Operations, and executive stakeholders to execute coordinated, audience-centric campaigns that drive results. You will help translate event objectives into integrated campaign plans across paid, owned, and organic channels, ensuring audience targeting, segmentation, and channel activation are aligned to achieve campaign performance goals. To be successful, you must have excellent communication skills, strong organizational abilities, and a passion for storytelling, data-driven decision-making, and campaign performance. Responsibilities - Support the planning and execution of integrated demand generation campaigns to drive audience acquisition, attendee engagement, and pipeline for virtual and digital events across a range of audience segments. - Own and execute attendee communications and digital campaign plans, ensuring alignment with event objectives, audience strategy, and business priorities. - Analyze audience insights and campaign performance data to refine targeting, improve conversion rates, and inform demand generation strategy. - Partner with sales and marketing teams to execute audience acquisition campaigns that support registration, attendance, and pipeline goals. - Support campaign planning through audience strategy recommendations, performance forecasting, and optimization insights. - Partner with performance marketing and channel teams to develop and execute campaigns, reports, and dashboards that provide visibility into campaign performance. - Partner with Marketing Operations and Sales to support attendee follow-up strategy and maximize pipeline conversion. - Track and analyze campaign performance, maintaining reporting frameworks to monitor progress toward registration, attendance, and pipeline goals. - Identify and execute opportunities for campaign optimization across channels, messaging, and audience targeting. - Support stakeholder communications by providing updates on campaign execution, performance, and results. - Partner cross-functionally with Experience Strategy, Creative, Messaging, Channel teams, and Marketing Operations to ensure campaigns are executed cohesively and aligned to audience and performance goals. - Support deployment and optimization of event websites, registration journeys, and attendee communications to improve audience acquisition and engagement. Qualifications and Skills - 5–7 years of marketing experience, with a focus on demand generation, audience acquisition, campaign execution, or event marketing, preferably in B2B technology or SaaS. - Strong project management and organizational skills, with the ability to manage multiple campaigns and meet deadlines in a fast-paced environment. - Working knowledge of integrated marketing channels and funnel strategies across paid, owned, and organic channels. - Data-driven and results-oriented mindset, with experience analyzing campaign performance and identifying optimization opportunities. - Familiarity working with Salesforce Sales Cloud, Salesforce Marketing Cloud, Tableau, Google Analytics, and Excel. - Strong understanding of marketing and sales funnel dynamics, including audience acquisition and pipeline contribution. - Cross-functional team player with the ability to collaborate effectively across multiple stakeholders and teams. - Ability to quickly grasp company messaging, brand positioning, and audience value propositions. - Excellent written, verbal, and interpersonal communication skills. - Ability to work independently while balancing multiple priorities and stakeholder needs. - Curious, proactive, and growth-oriented mindset. - Preferred experience supporting virtual events, webinars, or digital event programs. About Salesforce: Who we are, what we do, how we do it? Founded in 1999, Salesforce is the global leader in Customer Relationship Management (CRM). Companies of every size and industry are using Salesforce to transform their businesses, across sales, service, marketing, commerce, and more by connecting with customers in a whole new way. We harness technologies that can revolutionize companies, careers, and, hopefully, our world. Salesforce is built on a set of four core values: Trust, Customer Success, Innovation, and Equality. By making technology more accessible, we're helping create a future with greater opportunity and equality for all. We strive to build a workplace that reflects society and where everyone feels seen, valued, heard, and empowered to create the best work of their careers. Learn more about our commitment to Equality at https://www.salesforce.com/company/equality/. This has taken our company to great heights, including being named one of the FORTUNE "100 Best Companies to Work For®" 2020 — 12 years in a row. There are those who choose to work with the best and brightest. And then, there are those who want to do more than just a job. They are the ones improving lives, not only their careers. Having an impact now instead of later. Doing something that’s so much bigger than themselves, an industry, and their company. We believe everyone can be a Trailblazer. Join Salesforce and discover a future of new opportunities. Unleash Your Potential When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world. Accommodations If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form. Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates’ resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see our Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options. Posting Statement Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education. In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records. At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions. The typical base salary range for this position is $117,400 - $177,600 annually. The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.