• Develop and oversee integrated media strategies across various channels, including digital, print, and social media. • Lead media planning, buying, and optimization efforts to ensure maximum ROI for client campaigns. • Collaborate with cross-functional teams, including creative, account management, and analytics, to align media strategies with overall campaign goals. • Analyze media performance data to provide actionable insights and recommendations for future campaigns. • Contribute actively to the development and delivery of compelling new business pitches. • Lead and mentor a team of individuals, providing guidance, support, and feedback. • Manage relationships with media vendors and negotiate favorable terms and rates. • Stay current with industry trends, emerging media technologies, and best practices.

• Collaborate with internal teams for exceptional service to insurance brokers and national customers • Develop a unified go-to-market strategy with sales leaders and reps across teams • Expand broker relationships with key targeted firms • Track and report activities and metrics to management

• Responsible for the planning, development, and oversight of scientific content for an assigned account or accounts. • Managing most aspects of the scientific contributions across a large and/or multiple accounts. • Leading assigned accounts and client interactions.

• Serve as strategic advisor & support Lumanity teams in delivery to US-based clients of: Early value strategy & HEOR services (for phase 2 and earlier pipeline assets) • Global value demonstration projects • US-payer launch readiness activities • Translation of value evidence via communications including US value/AMCP formulary dossiers, global value dossiers, proactive payer-facing decks and tools • US economic models including budget impact and cost effectiveness • US HTA strategy, engagement, and technical submissions including ICER, BCBSA Evidence Street, and regional/local payer HTA requirements • Post-approval product differentiation strategies and HEOR services • Leverage US life sciences, pharmacy, and managed care networks in yield of new client relationships, request for proposals, and partnerships • Support development of client proposals • Maintain and expand Lumanity as market-leading technical experts and strategic advisors via participation in relevant HEOR committees & meetings (e.g., ISPOR, AMCP) and participate as co-author in potential Lumanity white papers • Develop strategic networks and partnerships in support of advancing Lumanity service offerings, innovation, and leadership