• Establish and scale ZenBusiness’s content marketing strategy • Own content strategy and narrative execution across channels • Build the foundation while shaping the processes, standards, and relationships needed to scale a future content team. • Define and scale ZenBusiness’s most critical content pillars, including data-driven storytelling and customer stories. • Ensure a consistent brand narrative across content touchpoints.

• Act as the primary SME for legislation across North America and Canada • Advise across multiple projects on authoritative sources, acquisition models, update frequency, completeness requirements, and jurisdictional nuances • Define content acquisition requirements and ensure reliable source coverage aligned with global standards • Provide expert guidance on conversion rules, data modelling, versioning requirements, and publication workflows • Develop and implement a content strategy for each jurisdiction, aligned with customer needs, commercial priorities, and global product roadmaps • Identify new legislative opportunities, expansion areas, or improvements in coverage to strengthen market competitiveness • Coordinate editorial expertise across multiple concurrent projects, ensuring consistency, accuracy, and compliance with global editorial standards

• Create clear, engaging, and visually appealing content for change management initiatives • Develop presentations, infographics, and newsletters • Collaborate with experts to ensure content accuracy • Design training materials and stakeholder engagement materials

• Manage Twin’s organic social channels (Instagram, Facebook, LinkedIn, TikTok, YouTube) • Propose monthly post ideas and themes for review and approval • Build and maintain a monthly social content calendar • Write, schedule, and publish posts every week • Keep the voice of the brand clear, friendly, and consistent • Write content for the company • Social captions, graphic copy, and short-form content • Emails, newsletters, and other campaign materials as needed • Blog posts, webinars, or simple scripts as needed • Stories that make the brand feel human and helpful • Internal and external brand messaging and guidelines • Leverage AI to accelerate production and sharpen strategy • Work with the Creative and Content teams • Turn creative ideas into captions, scripts, and social posts • Help prepare content for TikTok, Reels, Shorts, LinkedIn, and more • Coordinate with designers, video editors, and partners to prepare assets • Engage with the larger social media community • Monitor social channels and competitors daily • Monitor social channels and competitors daily • Escalate and respond to comments and DMs with the appropriate internal teams • Track common questions and themes to help inform future content • Other duties as assigned