• Own complex account relationships by engaging multiple senior stakeholders and influencers within prospect and customer accounts. • Establish yourself as a trusted advisor, bringing compelling insights, ideas, and best practices, and driving follow-through execution. • Actively prospect into net-new accounts through targeted outbound efforts, uncovering opportunities with event and marketing leaders not yet engaged with Swoogo. • Build and maintain a healthy pipeline, balancing inbound and outbound opportunities, with clean CRM hygiene at all times. • Deliver reliable forecasting on a monthly, quarterly, and annual basis, including pipeline health, risks, and upside potential. • Leverage data and insights from your accounts to evolve your account strategy and increase your win rate. • Execute with urgency on inbound leads, ensuring timely follow-up, progression through the funnel, and maximum conversion. • Lead a consultative sales process by becoming an expert in both the events industry and the Swoogo platform. • Drive collaboration across departments and teams, including Sales Development, Account Management, Product Enablement, and Customer Success, to ensure a cohesive customer journey. • Consistently meet or exceed your targets, driving both revenue and new logo acquisition.

• Lead the full sales cycle from prospecting to closing to drive new business sales as well as develop and grow your existing book of business of customer accounts within North America mid-market prospects. • Establish and navigate relationships with senior executives and decision-makers • Cultivate new relationships for Contentsquare through your own outbound efforts and with the help of our SDR team • Wow prospects with an initial demo of the Contentsquare platform + partner with our sales-savvy Solutions Engineer to win the customer • Communicate and raise issues appropriately including billing, legal, security, onboarding, and technical inquiries • Serve as the voice of the customer and collect feedback to drive continuous improvement across all areas including product

• Establish and develop a strategy for identifying and closing net-new sales opportunities • Own the prospecting process in partnership with our sales development team to identify the best path to engagement and initiating the sales cycle • Collaborate and lead the successful execution of sales activities through contract negotiation & closing with internal/external stakeholders • Target buyer personas and stakeholders (primarily HR / People, Workplace Experience Teams, Benefits, and Finance) that are looking for solutions to their current workplace challenges or desires • Serve as the voice of the customer and collect feedback to drive continuous improvement across all areas of the product

• Build and maintain relationships with key district-level decision-makers to introduce Newsela’s suite of products, with a primary focus on our core curriculum. • Utilize solution-based selling techniques, solution mapping, and bring your strong negotiation and closing skills to navigate the complexities of school board approvals and state-level requirements. • Create and maintain a robust pipeline, developing tailored account plans to move prospects through the specialized K-12 sales cycle. • Manage the entire lifecycle from lead generation and campaign design, pipeline creation and management, to final negotiations while also partnering closely with cross-functional teams. • Meet in-person with numerous district and county leaders to present solutions and secure agreements that implement Newsela's curriculum district-wide. • Inform and adjust your sales strategy by monitoring California's K-12 demographics, state initiatives, shifts in funding, and the overall K-12 education landscape. • With guidance from leadership and our Learning & Enablement team, you will contribute to shaping Newsela’s go-to-market approach for the core product. • Engage regularly with our executive leadership team to discuss deal strategies, industry trends, and district-specific initiatives. • Exercise independent judgment in evaluating customer needs, structuring solutions, and influencing revenue outcomes in a fast-growing national sales organization.