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Associate Media Planning Director

Financial Planning and AnalysisFinancial Planning and AnalysisOtherRemote

Location

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Posted

109 days ago

Salary

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Job Description

Associate Media Planning Director

Zimmerman Advertising

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description The Associate Media Planning Director, Automotive manages the efforts of his/her assigned teams for Automotive Clients in the timely development and submission of annual Media Plans, Point-of-Views (POVs) and related media analyses as may be directed or required. - Learns all phases of the Automotive clients’ marketing objectives. - Manages the development, implementation and optimization of integrated media plans, strategies and tactics. - Oversees preparation and presents media plans, as needed, including objectives, strategy, rationale, and all backup materials. - Make presentations directly to client senior executives and associated client team members. - Supervises the execution of media plans, including preparation of media budgets, schedules of insertions, contracts, and supporting materials. - Prepares media authorizations per approved plans/project requests. - Monitors active buys during the negotiations process and checks final buys for adherence to guidelines. - Monitors live campaigns, ensuring ongoing optimizations are made by team – and delivering periodic campaign performance reporting internally and to clients. - Proactively builds relationships with internal and external partners that aid in driving innovative media solutions for assigned clients. - Works with the senior Buying team management to define and develop optimal media buys, monitoring, post-promotional reporting and other post-buy analyses. - Attends presentations by media vendors for the purpose of evaluating new information/services and to maintain good rapport with sales representatives; maintains a high professional profile. - Ensures relationships with account teams are harmonious and productive. - Regularly meets with stakeholders to ensure alignment. Qualifications - Bachelor’s degree in related field or equivalent experience. - 5+ years media planning experience within an Advertising/Marketing Agency. - Must have experience supporting Automotive clients. - Prior experience in a supervisory role is a plus. - Experienced across most major media channels; sufficient knowledge in both traditional and digital channels. - Proven ability to develop high quality media strategies that drove results. - MS Office: Internet Explorer, Excel, Word and PowerPoint. - Experience with most major media planning technology (e.g., Telmar or IMS Reach/Frequency, Kantar or Nielsen Competitive, Nielsen and/or Comscore ratings, Comscore digital, MRI-Simmons, Scarborough, Mediatools, Strata etc.).

Job Requirements

  • Bachelor’s degree in related field or equivalent experience.
  • 5+ years media planning experience within an Advertising/Marketing Agency.
  • Must have experience supporting Automotive clients.
  • Prior experience in a supervisory role is a plus.
  • Experienced across most major media channels; sufficient knowledge in both traditional and digital channels.
  • Proven ability to develop high quality media strategies that drove results.
  • MS Office: Internet Explorer, Excel, Word and PowerPoint.
  • Experience with most major media planning technology (e.g., Telmar or IMS Reach/Frequency, Kantar or Nielsen Competitive, Nielsen and/or Comscore ratings, Comscore digital, MRI-Simmons, Scarborough, Mediatools, Strata etc.).

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