This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description As a Marketing Strategist, you will author and oversee the development of integrated marketing and enrollment strategies that drive measurable outcomes for our higher education client partners. This role requires a strategist who understands the admissions and enrollment lifecycle and can translate research, data, and institutional priorities into actionable marketing direction. - Serve as the senior thought leader on assigned accounts - Lead research and discovery - Craft comprehensive marketing and enrollment plans - Guide cross-functional execution - Deliver compelling strategic presentations - Collaborate closely with various teams to ensure strategic alignment and effective implementation - Support agency growth through business development contributions What You’ll Do - Research Analysis and Strategy Development - Work cross-functionally throughout the engagement lifecycle - Conduct research and discovery, including competitor research, focus groups, workshops, quantitative market studies, and surveys - Analyze quantitative and qualitative data to identify key insights - Conduct market and situational analyses to define goals and develop tailored marketing strategies - Build strategy briefs, reports, and other deliverables in collaboration with in-house subject matter experts - Full Funnel Enrollment Strategy & Institutional Advisory - Develop and lead strategies that support the complete prospect journey - Serve as a trusted consultant to institutional leaders - Advise institutions on full-funnel enrollment strategy - Provide strategic guidance on marketing department structure and operational workflows - Identify gaps, redundancies, and inefficiencies across marketing and admissions efforts - Recommend and guide execution across various tactics - Strategic Enrollment Planning - Facilitate stakeholder workshops and executive discussions - Align all marketing activity with admissions goals and institutional KPIs - Business Development Support - Provide research insights for business proposals - Participate in developing and delivering new business pitches - Draft case studies showcasing the impact of VisionPoint’s work - Strategy Team Support - Stay abreast of higher education and marketing trends - Contribute to the Strategy team’s efforts in strategic planning and continuous improvement Qualifications - 4+ years of relevant experience in marketing, strategy, and analysis within the higher education sector - Skilled at analyzing large quantities of research and data - Excellent writing and verbal communication skills - Strong organizational and task management skills - Ability to manage multiple workstreams and projects simultaneously - Proactive problem solver with critical thinking skills - High standard of excellence and commitment to delivering high-quality work - Value diversity, equity, and inclusion with a growth mindset Who You Are - Experience in an agency or consulting environment - Experience working in a matrixed or cross-functional environment A Quick Note VisionPoint Marketing is committed to building a diverse and inclusive work environment and believes that skills are cultivated through a range of experiences. We encourage you to apply even if your past work doesn’t meet all of the preferred qualifications. VisionPoint Culture At VisionPoint, we believe that a strong culture is as much a valued benefit as health insurance, PTO, and 401k. Our communication, collaboration, satisfaction, and growth depend upon how we all, as individuals, embrace and live out our values. We support each other, work hard, and enjoy a bit of fun, too. Happy and fulfilled team members produce better work, which drives us every day.

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description This role involves executing go-to-market strategies and multi-channel campaigns. - Execute go-to-market plans, ensuring all materials align with brand guidelines and strategic objectives - Coordinate with cross-functional teams and external agencies to drive campaign success - Manage project flow and timelines to ensure deadlines are met - Keep brand guidelines and marketing collateral updated - Assist the Director of Public Relations in coordinating media opportunities Qualifications - 1-3 years of marketing experience, preferably in a B2B environment - Exceptional organizational skills and meticulous attention to detail - Strong written and verbal communication skills - Proven ability to manage multiple projects and deadlines simultaneously - Collaborative mindset with experience working cross-functionally - Bachelor's degree in Marketing, Communications, or related field - Ability to work independently and problem-solve effectively Benefits - Salary range $60,000 - $75,000 - Employer-subsidized medical, dental and vision insurance - 401K retirement employer match - Home office equipment stipend and monthly technology stipend - Thirteen paid holidays per calendar year - Flexible personal time off - Annual employee bonus dependent upon overall company and personal performance - Annual company-wide offsite

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description This role involves shaping multi-channel marketing campaigns that drive brand awareness and influence the sales pipeline. - Plan and execute coordinated, multi-channel campaigns ensuring effective alignment across the buyer journey. - Develop compelling campaign messaging and content that drives performance. - Manage budgets and campaign pacing across various channels. - Optimize campaigns by analyzing performance metrics and iterating to improve results. - Collaborate cross-functionally with different teams to ensure smooth execution of campaigns. - Conduct A/B testing to identify high-performing content and messaging. Qualifications - 3-5 years of experience in demand generation campaign management. - Proven experience executing integrated multi-channel marketing campaigns. - Hands-on experience with email marketing, paid media, webinars, and landing pages. - Strong abilities in content development and strategic messaging. - Ability to leverage data to optimize campaigns and improve overall performance. - Familiarity with marketing automation tools like HubSpot and CRM platforms like Salesforce. Benefits - Competitive salary with market-rate adjustments. - Stock options with a 4-year vesting schedule. - Health benefits including medical, dental, and vision insurance. - Unlimited paid time off and flexible work schedule. - Remote-friendly work environment with a monthly work from home stipend. - Parental leave and life insurance coverage. - Opportunities for professional growth and internal mobility. - A diverse and inclusive workplace culture.

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description This role involves executing go-to-market strategies and multi-channel campaigns. - Execute go-to-market plans, ensuring all materials align with brand guidelines and strategic objectives - Coordinate with cross-functional teams and external agencies to drive campaign success - Manage project flow and timelines to ensure deadlines are met - Keep brand guidelines and marketing collateral updated - Assist the Director of Public Relations in coordinating media opportunities Qualifications - 1-3 years of marketing experience, preferably in a B2B environment - Exceptional organizational skills and meticulous attention to detail - Strong written and verbal communication skills - Proven ability to manage multiple projects and deadlines simultaneously - Collaborative mindset with experience working cross-functionally - Bachelor's degree in Marketing, Communications, or related field - Ability to work independently and problem-solve effectively Benefits - Salary range $60,000 - $75,000 - Employer-subsidized medical, dental and vision insurance - 401K retirement employer match - Home office equipment stipend and monthly technology stipend - Thirteen paid holidays per calendar year - Flexible personal time off - Annual employee bonus dependent upon overall company and personal performance - Annual company-wide offsite