• The National Manager, Email Marketing will lead our email marketing initiatives with an emphasis on growing, engaging, and retaining our email audience to drive measurable increases in fundraising revenue, recurring giving, and donor engagement • Plan, build, and deploy all outbound fundraising, cultivation, and stewardship emails working in partnership with key ALF departments • Design, build, and optimize lifecycle automation (welcome, nurture, reactivation, recurring donor, event flows) to increase LTV and retention • Maintain a master content calendar to coordinate cross-functional needs (events, development, programs, research, advocacy) • Develop scalable list acquisition strategies (lead magnets, paid/organic partnerships, event capture, website optimization) to grow qualified subscribers • Manage audience segmentation and personalization strategies to deliver relevant, timely messages • Review content and creative assets with an eye for conversion optimization, accessibility, and mobile responsiveness • Use A/B and multivariate testing for subject lines, content, calls-to-action, send times, and segmentation to maximize engagement and conversions • Own performance reporting and translate campaign data into clear optimization roadmaps that improve revenue per subscriber and list health • Collaborate with digital engagement team to align messaging and improve user journeys across channels • Analyze campaign performance and suggest improvements • Serve as the internal subject-matter expert for email marketing best practices • Proofread emails for clarity, grammar and spelling • Ensure mobile-friendly email templates.

• Own and execute all B2B email campaigns within Salesforce Marketing Cloud • Build, QA, schedule, and deploy email campaigns and automated journeys • Develop and manage email automation workflows and nurture sequences • Report on campaign performance (open rates, CTR, conversions, deliverability, engagement trends) • Use data to drive strategic A/B testing and performance optimization • Mine audience and behavioral data for actionable insights and test hypotheses • Improve deliverability, segmentation strategy, and engagement rates • Identify and implement automation efficiencies to streamline workflow • Own and manage cross-functional email calendar across marketing, partnerships, and sales • Support light copywriting and content refinement to align with brand voice • Collaborate with cross-channel stakeholders to ensure alignment with broader marketing objectives

Who We Are: We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit. As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients. At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways. Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey. **We support 100% remote, in-office, or hybrid work styles for anyone legally eligible to work in the U.S. A day in the life: - The Lifecycle Marketing B2B Strategist will be responsible for audits, strategy, content, and setup of the broadcast campaigns and email automation of current and potential customers, as well as SMS campaign execution, all within our B2B client roster. They will be involved in further innovating clients’ strategy, optimizing towards higher success metrics, and leveraging senior leaders in the team to further innovate strategy. This is an extremely cross-functional role that will be closely working with creative, content, web, and other departments in the company Responsibilities: - Define and drive email marketing and SMS strategy for PDM’s B2B clients - Manage daily operations of the email marketing channel – marketing calendar, strategy and content, build and deployment of email campaigns, as well as A/B testing, measurement and reporting - Build and manage automated email marketing programs for our clients and ensure end-to-end tracking and proper measurement - Collaborate with creative team to ensure brand guidelines are followed in emails - Report and provide recommendations on lifecycle programs’ performance monthly to clients - Use data to continuously test, measure and optimize the email marketing program - Partner and collaborate cross-functionally with all other internal digital channels - Employ AI technologies to enhance and optimize business processes - Utilize and leverage Power Digital's Nova ecosystem as it relates to your department Role Requirements: - 2-5 years experience in B2B email marketing strategy, production and end-to-end campaign management - Strong analytical and strategic copywriting skills, understanding of A/B testing practices, ability to draw conclusions from data and take action accordingly - Hands-on experience with email platforms such as Klaviyo, Hubspot, Braze, or similar - SMS experience (preferred) - Expertise in email best practices, including segmentation, deliverability, copy and design approaches - Working knowledge of HTML/CSS for email coding - Strong communication, rapport building and presentation skills, as well as the ability to navigate difficult conversations Key Performance Indicators (KPIs): - Manages 5-7 B2B enterprise or growth accounts - Below 10% client churn rate - Hitting defined EBIDTA goal Most Important Things (MITs): - Strategic management of email and SMS campaigns, innovating and/or optimizing to maximize performance - Professional communication - ability to present clearly and concisely and problem solve - Adoption of Power Digital’s processes, product innovations and tools Benefits & Perks: - Base salary + commission opportunities - Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium - 401(k) plan - 4% employer contribution matching - Unlimited Time Off available on day one - Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors - Fully flex work environment: full-remote, in-office, or hybrid - A one time $100 USD Work From Home (WFH) stipend automatically added to your first paycheck - Employee Assistance Program (EAP) - 12 observed United States national holidays + 2 mental health recharge days per year - Unlimited opportunities for growth & leadership within a rapidly growing firm - Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s) - Quarterly awards including prize money and recognition for outstanding performance - Opportunities to be involved in company DEI initiatives Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility. Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at https://powerdigitalmarketing.com/company/careers/. If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at recruiting@powerdigital.com before taking any further action in relation to the correspondence.

• Determining target audiences for intended campaigns • Providing clients with strategic guidance and recommendations • Campaign setup, testing and deployment within the client’s email platform • Email template creation and refinement • List segmentation and maintenance • Creation of automations and drip sequences • Reporting and analysis of deployed campaigns • Email copywriting • Leading on projects, including both client work and internal Brafton initiatives • Working proactively and autonomously to achieve success