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Apollo.io logo
Apollo.io

Helping sales teams find their ideal buyers and convert them into customers.

Senior Partner Marketing Manager

MarketingMarketingOtherRemoteSeniorTeam 51-200Since 2015H1B No SponsorCompany SiteLinkedIn

Location

United States

Posted

109 days ago

Salary

$142.4K - $178K / year

Seniority

Senior

Bachelor Degree5 yrs expEnglishApollo

Job Description

Senior Partner Marketing Manager

Apollo.io

• Design and launch GTM campaigns with technology and agency partners (e.g., webinars, case studies, email journeys, landing pages). • Own timelines, messaging, and coordination with internal and external stakeholders. • Develop pitch decks, one-pagers, training materials, and sales collateral that help partners effectively position Apollo. • Work with Product Marketing to align messaging to use cases and ICP. • Design nurture programs to turn onboarded partners into revenue-generating advocates. • Test incentives, lifecycle comms, and educational touchpoints to drive engagement. • Partner closely with the Partnerships, Product, Marketing, and Revenue teams to align on goals and measure the impact of partner-driven initiatives. • Contribute to partner launches, blog announcements, campaigns, and feedback loops. • Use HubSpot, PartnerStack, and internal dashboards to monitor performance across campaigns and partner cohorts. • Optimize based on engagement, sourced revenue, and partner lifecycle behavior.

Job Requirements

  • 6-10 years of experience in B2B partner marketing, with a focus on partner pipeline and revenue contribution
  • Prior experience working with or within a partner ecosystem (agencies, tech integrations, marketplaces)
  • Strong project management skills; highly organized and deadline-driven
  • Excellent writer and communicator; confident with both partner-facing and internal messaging
  • Experience building omni-channel co-marketing campaigns that are tied to business and revenue outcomes
  • Familiarity with partner tools like PartnerStack, Crossbeam, and PartnerPage
  • Strategic thinker with strong attention to detail and a collaborative mindset

Benefits

  • equity
  • company bonus or sales commissions/bonuses
  • 401(k) plan
  • at least 10 paid holidays per year
  • flex PTO
  • parental leave
  • employee assistance program and wellbeing benefits
  • global travel coverage
  • life/AD&D/STD/LTD insurance
  • FSA/HSA and medical, dental, and vision benefits

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