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Helping sales teams find their ideal buyers and convert them into customers.
Senior Partner Marketing Manager
Location
United States
Posted
109 days ago
Salary
$142.4K - $178K / year
Seniority
Senior
Job Description
Senior Partner Marketing Manager
Apollo.io
• Design and launch GTM campaigns with technology and agency partners (e.g., webinars, case studies, email journeys, landing pages). • Own timelines, messaging, and coordination with internal and external stakeholders. • Develop pitch decks, one-pagers, training materials, and sales collateral that help partners effectively position Apollo. • Work with Product Marketing to align messaging to use cases and ICP. • Design nurture programs to turn onboarded partners into revenue-generating advocates. • Test incentives, lifecycle comms, and educational touchpoints to drive engagement. • Partner closely with the Partnerships, Product, Marketing, and Revenue teams to align on goals and measure the impact of partner-driven initiatives. • Contribute to partner launches, blog announcements, campaigns, and feedback loops. • Use HubSpot, PartnerStack, and internal dashboards to monitor performance across campaigns and partner cohorts. • Optimize based on engagement, sourced revenue, and partner lifecycle behavior.
Job Requirements
- 6-10 years of experience in B2B partner marketing, with a focus on partner pipeline and revenue contribution
- Prior experience working with or within a partner ecosystem (agencies, tech integrations, marketplaces)
- Strong project management skills; highly organized and deadline-driven
- Excellent writer and communicator; confident with both partner-facing and internal messaging
- Experience building omni-channel co-marketing campaigns that are tied to business and revenue outcomes
- Familiarity with partner tools like PartnerStack, Crossbeam, and PartnerPage
- Strategic thinker with strong attention to detail and a collaborative mindset
Benefits
- equity
- company bonus or sales commissions/bonuses
- 401(k) plan
- at least 10 paid holidays per year
- flex PTO
- parental leave
- employee assistance program and wellbeing benefits
- global travel coverage
- life/AD&D/STD/LTD insurance
- FSA/HSA and medical, dental, and vision benefits
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