• End-to-End Growth Ownership: Own acquisition, activation, and retention strategy across all paid channels and lifecycle surfaces, with accountability for revenue growth, LTV, and efficiency. • Audience-Specific Growth Strategy: Define and scale differentiated growth approaches for Brands, Creators, and Shoppers, while identifying shared levers, infrastructure, and learnings across audiences. • Paid Growth & Lifecycle Integration: Unify paid acquisition and retention into a cohesive system, ensuring acquisition quality and long-term engagement are tightly linked. • Cross-Functional Leadership: Partner closely with Product, Product Marketing, Sales, Partnerships, and Revenue leaders to align growth strategy with roadmap priorities, GTM initiatives, and activation success. • Growth Operating System: Establish north star metrics, funnel KPIs, cohort-based reporting, and experimentation frameworks that drive clarity and accountability across the org. • Experimentation & Optimization: Lead a rigorous test-and-learn roadmap across channels, audiences, and lifecycle moments, scaling what works and sunsetting what doesn't. • Forecasting & Investment Strategy: Own growth forecasting, budget allocation, and executive-level performance narratives, ensuring spend scales responsibly alongside signal quality and product readiness. • Team Leadership: Build, manage, and develop a high-performing team across growth, paid media, and lifecycle, setting a high bar for strategic thinking, execution, and ownership.

• Execute and optimize paid campaigns across Google Ads, LinkedIn Ads, Meta/Facebook/Instagram/Threads, and programmatic channels • Build and manage multi-channel email programs that move prospects through the funnel • Create nurture streams for inbound leads, demo no-shows, trial users, and cold prospects • Run A/B and multivariate tests on creative, messaging, landing pages, and audience targeting • Build and execute scaled ABM campaigns that use intent signals to identify and reach high-value accounts • Manage and optimize the B2B funnel: visits → MQLs → meetings → opportunities → closed-won ARR • Build dashboards that provide visibility into channel performance, campaign ROI, CAC, LTV, and pipeline velocity

• Grow and expand relationships within an existing client base • Partner closely with internal teams to identify and propose opportunities • Tailor solutions to each client’s unique business goals • Develop strategic processes to help client partners learn and identify cross-sell/up-sell opportunities • Manage sales cycles by coordinating internal teams and guiding clients through your pipeline • Collaborate cross-functionally to improve client outcomes and long-term value • Proactively build and forecast pipeline with a strategic, data-driven approach

• Tailor solutions to each client’s unique business goals • Develop strategic processes to help client partners learn and identify cross-sell/up-sell opportunities • Manage sales cycles by coordinating internal teams and guiding clients through your pipeline • Collaborate cross-functionally to improve client outcomes and long-term value • Proactively build and forecast pipeline with a strategic, data-driven approach • Seek to understand client’s businesses and bring solutions for how we can help them achieve their growth goals