Zoopla

Title: Lead Content Architect - 12-Months FTC (Mat Cover) Location: London England GB Job Description: Who We Are Zoopla is one of the UK’s most instantly recognisable property brands. In fact, we’re known and loved by over 91% of the nation (and we’re working hard on the other 9%). Our mission is to help the nation make better home decisions - by connecting everyone to their home and giving them personalised insights to help with moving, managing or financing. Over 50 million people visit Zoopla every month to access exclusive data and information on every UK property, search over 500,000 homes for sale and rent, find the best agents and secure the latest mortgage deals. We’re a growing, dynamic team that embraces innovation and isn’t afraid to push the boundaries. We’re only just starting our journey to redefine the digital property landscape, with much more to explore and achieve. Join us, and transform the way the nation makes home decisions. What You’ll Do As Lead Content Architect, you’ll drive brand perception and business impact across both our consumer and customer audiences with content personalisation at scale. For consumers (buyers, sellers, renters, homeowners), you’ll build content systems that both supercharge engagement from our 6m+ subscribed homeowner database, and accelerate the adoption of our AI-powered search experience through useful and intuitive content journeys onsite and across marketing channels alike. For customers (estate agents and housebuilders) it’s a similar opportunity: to strengthen partnerships by continuously demonstrating how Zoopla supports their business growth at every key touchpoint. In practice, You’ll build the workflows, prompt libraries and quality controls that enable a small in-house team to deliver at scale without diluting our brand voice. You’ll also be instrumental in building Zoopla’s presence and authority in AI search and LLM responses, driving Zoopla citation in property conversations everywhere. This is a maternity-cover role with elevated scope: the right hire for someone who wants real ownership and visible impact in a one-year window by building something that outlasts the contract. You’ll partner closely with the entire Marketing function as we transition into a system-first, hyper-personalised model. On a Daily Basis - Content Strategy & Operating Model: Define and own Zoopla’s content strategy across consumer and customer audiences in alignment with business OKRs. You’ll design an operating model with support from the wider Marketing function, with clear briefing standards, channel logic and feedback loops that connect content activity to commercial performance. - AI Content Architecture & Engine Ops: Evolve and run an AI-enabled content production system including brief, drafting, review, brand voice QA, channel adaptation and performance measurement for content delivered across site, CRM, organic social, etc - all laddering back to our hero audience propositions. Embed tooling (Contentful workflows, Amplitude-led content decisions, wider AI stack) into the team’s daily practice and partner with the Head of Digital to lift the floor of AI fluency across Marketing - Video & Multi-Format Content: Architect how Zoopla scales video using AI-assisted workflows (script-to-screen, motion graphics, voice, dynamic cutdowns). Define the toolchain, brief format and QA process so we produce a consistent cadence of publishable video without agency resource. - Governance, Quality & AEO: Own the AI content governance model across accuracy, brand voice compliance and legal/regulatory guardrails. Work with the SEO team and Head of Digital to drive Zoopla’s AEO strategy, fuelled by Zoopla’s research, product and data insights and ensuring all content supports citation by LLMs when consumers ask property questions. Steward the continuation of Zoopla’s expertise into the AI-era property conversation. - Content Performance & Audience Journeys: Work with Product Design and Product Managers to own how we measure and report on content’s contribution to the business. Build the view of how content captures and converts key audiences through the onsite funnel, starting with high-intent movers and scaling to our wider homeowner audience over time. - Brand Voice Guardianship & Messaging Framework: Be the editorial conscience of Marketing, owning what “sounds like Zoopla” in an AI-augmented world. Work hand-in-glove with other messaging-oriented teams to operationalise the framework so it lives in our prompts, briefs, editorial standards and AI outputs, not just in a document. Hold the line on tone, clarity and brand personality across every asset the function ships. Who You Are - A proven track record (6+ years) in content strategy, content marketing, editorial leadership or content operations, with at least twelve months actively building AI-powered content systems, ideally for a consumer brand operating at scale. - Audience-led and commercially literate. You build content strategies around brand delivery, audience journeys and business KPIs, not content for content’s sake. You can read audience sentiment, onsite funnel data, and hold your own with senior stakeholders and designers and writers alike. - A brand voice guardian and systems engineer. You bring the editorial instinct to know when AI output sounds like the brand vs. a model in brand costume but you’re also a genuine systems thinker. You don’t just write content, you design the system that produces it: workflows, prompts, governance, measurement, handoffs. - AI-fluent at depth, not the surface. You write structured prompts, fine-tune for brand voice, evaluate critically, chain agents for multi-step workflows, and choose tools based on use cases. Hands-on experience with Contentful (or equivalent), Amplitude (or equivalent), the AI stack (e.g. Claude, ChatGPT, Midjourney, etc.) in real production not just experiments. - A natural teacher, you enable others rather than gatekeep. You recognise that you add value both by the systems and scale you operationally embed and by how well you’ve brought the team on the journey. Where you’ll be At Zoopla, we embrace hybrid working but emphasise the importance of also spending time together. You’ll have the opportunity to work remotely (at home) for two days per week with Mondays and Thursdays as all-Zoopla days in the office together plus a third day in-office day of your choosing. Our home in Tower Bridge is a buzzing hub for collaborative and individual working, with areas to socialise and exercise - within easy reach of London Bridge, Tower Hill and Bermondsey stations. On our doorstep there are plenty of great food spots including a new indoor street food market and landscaped areas to sit by the riverside. Benefits - Our hybrid setup means you’ll join us in the Tower Bridge office 3 days each week - 25 days annual leave + additional leave benefits Including extra days for length of service, plus other leave perks - Cycle to work and electric car schemes - Free Calm App membership - Enhanced Parental leave - Fertility Treatment Financial Support - Group Income Protection and private medical insurance - Gym on-site in London - 7.5% pension contribution by the company - Discretionary annual bonus up to 10% of base salary

Title: Content Operations Lead - 12-Months FTC (Mat Cover) Location: London England GB Job Description: Who We Are Zoopla is one of the UK’s most instantly recognisable property brands. In fact, we’re known and loved by over 91% of the nation (and we’re working hard on the other 9%). Our mission is to help the nation make better home decisions - by connecting everyone to their home and giving them personalised insights to help with moving, managing or financing. Over 50 million people visit Zoopla every month to access exclusive data and information on every UK property, search over 500,000 homes for sale and rent, find the best agents and secure the latest mortgage deals. We’re a growing, dynamic team that embraces innovation and isn’t afraid to push the boundaries. We’re only just starting our journey to redefine the digital property landscape, with much more to explore and achieve. Join us, and transform the way the nation makes home decisions. What You’ll Do As Content Operations Lead, you’ll drive brand perception and business impact across both our consumer and customer audiences with content personalisation at scale. For consumers (buyers, sellers, renters, homeowners), you’ll build content systems that both supercharge engagement from our 6m+ subscribed homeowner database, and accelerate the adoption of our AI-powered search experience through useful and intuitive content journeys onsite and across marketing channels alike. For customers (estate agents and housebuilders) it’s a similar opportunity: to strengthen partnerships by continuously demonstrating how Zoopla supports their business growth at every key touchpoint. In practice, You’ll build the workflows, prompt libraries and quality controls that enable a small in-house team to deliver at scale without diluting our brand voice. You’ll also be instrumental in building Zoopla’s presence and authority in AI search and LLM responses, driving Zoopla citation in property conversations everywhere. This is a maternity-cover role with elevated scope: the right hire for someone who wants real ownership and visible impact in a one-year window by building something that outlasts the contract. You’ll partner closely with the entire Marketing function as we transition into a system-first, hyper-personalised model. On a Daily Basis - Content Strategy & Operating Model: Define and own Zoopla’s content strategy across consumer and customer audiences in alignment with business OKRs. You’ll design an operating model with support from the wider Marketing function, with clear briefing standards, channel logic and feedback loops that connect content activity to commercial performance. - AI Content Architecture & Engine Ops: Evolve and run an AI-enabled content production system including brief, drafting, review, brand voice QA, channel adaptation and performance measurement for content delivered across site, CRM, organic social, etc - all laddering back to our hero audience propositions. Embed tooling (Contentful workflows, Amplitude-led content decisions, wider AI stack) into the team’s daily practice and partner with the Head of Digital to lift the floor of AI fluency across Marketing - Video & Multi-Format Content: Architect how Zoopla scales video using AI-assisted workflows (script-to-screen, motion graphics, voice, dynamic cutdowns). Define the toolchain, brief format and QA process so we produce a consistent cadence of publishable video without agency resource. - Governance, Quality & AEO: Own the AI content governance model across accuracy, brand voice compliance and legal/regulatory guardrails. Work with the SEO team and Head of Digital to drive Zoopla’s AEO strategy, fuelled by Zoopla’s research, product and data insights and ensuring all content supports citation by LLMs when consumers ask property questions. Steward the continuation of Zoopla’s expertise into the AI-era property conversation. - Content Performance & Audience Journeys: Work with Product Design and Product Managers to own how we measure and report on content’s contribution to the business. Build the view of how content captures and converts key audiences through the onsite funnel, starting with high-intent movers and scaling to our wider homeowner audience over time. - Brand Voice Guardianship & Messaging Framework: Be the editorial conscience of Marketing, owning what “sounds like Zoopla” in an AI-augmented world. Work hand-in-glove with other messaging-oriented teams to operationalise the framework so it lives in our prompts, briefs, editorial standards and AI outputs, not just in a document. Hold the line on tone, clarity and brand personality across every asset the function ships. Who You Are - A proven track record (6+ years) in content strategy, content marketing, editorial leadership or content operations, with at least twelve months actively building AI-powered content systems, ideally for a consumer brand operating at scale. - Audience-led and commercially literate. You build content strategies around brand delivery, audience journeys and business KPIs, not content for content’s sake. You can read audience sentiment, onsite funnel data, and hold your own with senior stakeholders and designers and writers alike. - A brand voice guardian and systems engineer. You bring the editorial instinct to know when AI output sounds like the brand vs. a model in brand costume but you’re also a genuine systems thinker. You don’t just write content, you design the system that produces it: workflows, prompts, governance, measurement, handoffs. - AI-fluent at depth, not the surface. You write structured prompts, fine-tune for brand voice, evaluate critically, chain agents for multi-step workflows, and choose tools based on use cases. Hands-on experience with Contentful (or equivalent), Amplitude (or equivalent), the AI stack (e.g. Claude, ChatGPT, Midjourney, etc.) in real production not just experiments. - A natural teacher, you enable others rather than gatekeep. You recognise that you add value both by the systems and scale you operationally embed and by how well you’ve brought the team on the journey. Where you’ll be At Zoopla, we embrace hybrid working but emphasise the importance of also spending time together. You’ll have the opportunity to work remotely (at home) for two days per week with Mondays and Thursdays as all-Zoopla days in the office together plus a third day in-office day of your choosing. Our home in Tower Bridge is a buzzing hub for collaborative and individual working, with areas to socialise and exercise - within easy reach of London Bridge, Tower Hill and Bermondsey stations. On our doorstep there are plenty of great food spots including a new indoor street food market and landscaped areas to sit by the riverside. Benefits - Our hybrid setup means you’ll join us in the Tower Bridge office 3 days each week - 25 days annual leave + additional leave benefits Including extra days for length of service, plus other leave perks - Cycle to work and electric car schemes - Free Calm App membership - Enhanced Parental leave - Fertility Treatment Financial Support - Group Income Protection and private medical insurance - Gym on-site in London - 7.5% pension contribution by the company - Discretionary annual bonus up to 10% of base salary

Title: Growth Lead Location: London England GB Hybrid Job Description: Who We Are Zoopla is one of the UK’s most instantly recognisable property brands. In fact, we’re known and loved by over 91% of the nation (and we’re working hard on the other 9%). Our mission is to help the nation make better home decisions - by connecting everyone to their home and giving them personalised insights to help with moving, managing or financing. Over 50 million people visit Zoopla every month to access exclusive data and information on every UK property, search over 500,000 homes for sale and rent, find the best agents and secure the latest mortgage deals. We’re a growing, dynamic team that embraces innovation and isn’t afraid to push the boundaries. We’re only just starting our journey to redefine the digital property landscape, with much more to explore and achieve. Join us, and transform the way the nation makes home decisions. The Opportunity Zoopla's consumer engine - search, homeowner engagement, valuation funnels - drives real commercial value at scale. The gap: nobody is owning the performance of that engine end-to-end. Our channel teams (Brand, Digital, CRM, SEO) provide capability and execution firepower. Our consumer product group is building the future. We need a growth leader who sits between both - living in the data, diagnosing what's broken, partnering with the channel and product leaders to make the consumer experience sharper and more effective every week. The Role You partner closely with the Head of Digital, whose teams (CRM, SEO, performance marketing) execute the channel work, and with Consumer Product leadership, who own the product roadmap. Your job is to make both teams sharper through evidence, audience insight and a relentless experimentation cadence. Together you turn audience into intent and intent into action. What You'll Own - Growth P&L. Acquisition targets, CAC, conversion rates, engagement and retention metrics - you own the numbers and the levers. - Experimentation programme. A structured, always-on test-and-learn agenda across copy, CTAs, audience segmentation, landing pages, consumer journeys, and CRM flows. High velocity, clean read-outs. - Audience intelligence. Deep understanding of who's on site, where they're coming from, why they convert or don't. Amplitude is your home. You turn cohort data into clear actions. - Channel partnership. The channel teams (CRM, SEO, performance marketing) sit under the Head of Digital. You partner with them through audience insight, experiment results and clear consumer briefs that point their work where it matters most. - Team development. You manage and grow Growth Managers - building their capability in experimentation, data fluency, and commercial thinking. - AI-native growth workflows. Build and scale AI-powered approaches to audience analysis, creative testing, personalisation and experimentation throughput. Set the pace for what growth marketing looks like when AI is in the toolkit, not bolted on. - Measurement. Own how growth is measured. Attribution, experimentation infrastructure, the marketing data stack. Make sure the numbers we're managing to are the right numbers. What Makes This Hard - 98% of homeowners aren't moving in any given year. Relevance, engagement and conversion across a huge, mostly passive audience is the core challenge. - Every consumer decision has a partner consequence. Audience intent has to translate into measurable value for agents, developers, and lenders. - You're optimising today's funnel while helping shape what the AI-native experience needs to say and do. The roadmap is moving underneath you. What We're Looking For - Growth leader with a data-native mindset. You've owned an acquisition P&L and managed a growth team. You lead with hypothesis, test fast, and scale what works. Comfortable in Amplitude and SQL. Reads experimentation results with statistical rigour, knows the difference between a result and a real result. - Funnel obsessive. You diagnose conversion problems at a cohort level and know exactly what to change - copy, flow, CTA, segment, message. You don't wait to be asked. - Consumer marketing craft. You know how to sell a product to a consumer. Messaging hierarchy, personalisation, on-site copy, CRM sequencing - strong opinions, proven track record. - Product-adjacent operator. You influence roadmaps through evidence. You understand how product decisions affect funnel performance and you speak the language of the engineering and design teams. - Strong communicator and team builder. You make the case with data, earn trust quickly across functions, and create a team environment built on pace and accountability. - AI-fluent operator. Active hands-on experience with LLM-powered tools across analysis, copy, creative testing or workflow automation. You see AI as a step-change in what's possible, not a productivity hack. Also valuable: marketplace or property background, CRM strategy, app-first thinking, experience with LLM-powered personalisation. What Success Looks Like Twelve months in: consumer funnel performance is measurably better, the experimentation programme runs at pace and with discipline, and the channel teams are unblocked on strategic work because you're directing the consumer brief. Product leadership wants you in every roadmap conversation. Your Growth Managers are sharper and more commercially confident. What This Role Is Not This is not a channel ownership role - you have teams for that. It's not strategy-and-vision only. And it's not a Product Marketing Manager. If you get energised by understanding why a cohort converts at 2% instead of 4% and you know exactly what to do about it - this is for you. Where you’ll be At Zoopla, we embrace hybrid working but emphasise the importance of also spending time together. You’ll have the opportunity to work remotely (at home) for two days per week with Mondays and Thursdays as all-Zoopla days in the office together plus a third day in-office day of your choosing. Our home in Tower Bridge is a buzzing hub for collaborative and individual working, with areas to socialise and exercise - within easy reach of London Bridge, Tower Hill and Bermondsey stations. On our doorstep there are plenty of great food spots including a new indoor street food market and landscaped areas to sit by the riverside. Benefits - Our hybrid setup means you’ll join us in the Tower Bridge office 3 days each week - 25 days annual leave + additional leave benefits Including extra days for length of service, plus other leave perks - Cycle to work and electric car schemes - Free Calm App membership - Enhanced Parental leave - Fertility Treatment Financial Support - Group Income Protection and private medical insurance - Gym on-site in London - 7.5% pension contribution by the company - Discretionary annual bonus up to 10% of base salary

Title: Senior Product Designer Hybrid Design Full time London, England, United Kingdom Job Description: Who We Are Zoopla is a leading UK property website and trusted consumer brand, empowering movers to make better property decisions with over nine million monthly users generating over one billion annual property searches. Zoopla is more than a property portal. Over 5 million homeowners are subscribers, tracking their property values and providing a pipeline of movers for Zoopla’s customers (estate agents and housebuilders). The business is investing in leveraging its scale and reach to build new, AI-driven experiences that engage movers and unlock value and a strong return on investment for customers. Our guiding behaviours define how we work together and what we expect from one another. These behaviours are to keep it simple, take ownership, make it better and win together. We strive for progress not perfection and have no doubt that we can achieve our ambitions if we focus on the right things, give it our all and do it together. About the role We’re looking for a Senior Product Designer to join a cross-functional team and take ownership of meaningful parts of the Zoopla experience. This is a hands-on role with real scope to shape both what we build and how we build it. You’ll work across the full product lifecycle, from defining problems through to delivery and optimisation, designing experiences that are intuitive, useful and deliver real business impact. You won’t just respond to briefs. You’ll help define opportunity areas, connect work to broader product and business goals, and ensure what we build delivers measurable results. This role suits someone who thinks beyond individual features. Someone who understands how journeys connect, how products perform over time, and how design can influence growth, conversion and customer value. You’ll balance improving what exists today with identifying what comes next, contributing to both immediate delivery and longer-term product direction. What you’ll do Ownership and Impact - Own design within your team from problem framing through to delivery and optimisation, taking responsibility for outcomes not just outputs.  - Translate customer behaviour and insight into clear opportunities, prioritising work based on impact, effort and business value - Balance user needs, technical constraints and business priorities when shaping solutions Designing End-to-End Experience - Design intuitive, high-quality journeys across web and mobile, with a focus on usability, performance and continuity across touchpoints - Think across the full lifecycle, including onboarding, engagement, retention and reactivation - Ensure experiences connect across journeys, not just within individual features  Data, Experimentation and Growth - Define clear success metrics for your work through measurable outcomes - Use data, research and behavioural insight to identify opportunities and inform decisions - Design and iterate through experimentation, working with Product and Data to test, learn and optimise journeys over time - Continuously refine experiences based on performance, contributing to a culture of learning and optimisation  Exploration and Craft - Look beyond the current roadmap to identify new opportunities that drive customer and business value - Rapidly explore and validate ideas through prototyping and testing - Use modern tools and approaches, including AI-assisted design, to improve speed and quality of output - Contribute to design systems and ways of working that improve quality, consistency and speed across the team  Collaboration & Influence - Collaborate closely with cross-functional partners to align on goals and shape problems, not just solutions - Influence prioritisation and decision-making by clearly articulating customer value, business impact and trade-offs - Facilitate workshops and design sessions that align teams and move work forward - Communicate ideas, rationale and outcomes clearly to stakeholders at different levels - Act as a strong design voice within your team, raising the quality of thinking and execution What we’re looking for - Proven experience designing digital products end-to-end in a product-led environment - Strong product thinking, with the ability to connect design decisions to customer and business outcomes - Confident in user research methodologies and testing, and comfortable working with data, experimentation and performance metrics - Ability to think in systems and journeys, not just individual features - Confident collaborating across disciplines and influencing decisions - Experience facilitating workshops and driving alignment - Curious about emerging technologies (including AI) and how they can be applied to improve customer experience, decision-making and product capability - Proficiency in design tools such as Figma or similar, and can adapt your approach to the needs of the project. The kind of designer who thrives here - You think strategically and look beyond immediate tasks to identify opportunities and drive impact - You take ownership from problem through to measurable outcome - You’re curious about how products perform and how they can improve over time - You understand how design contributes to business success, not just user experience - You’re proactive, adaptable and comfortable working in a fast-moving environment Where You’ll Be At Zoopla we embrace hybrid working but emphasise the importance of also spending time together. You’ll have the opportunity to work remotely (at home) for two days per week with Mondays and Thursdays as all-Zoopla days in the office together plus a third in-office day of your choosing.  Our home in Tower Bridge is a wonderful hub for collaborative and individual working, with space to socialise and exercise. On our doorstep you’ll find buzzing Borough, Bankside and Bermondsey, not to mention soaring river views.  Benefits - Our hybrid setup means you’ll join us in the Tower Bridge office 3 days each week - 25 days annual leave + additional leave benefits Including extra days for length of service, plus other leave perks - Cycle to work and electric car schemes - Free Calm App membership - Enhanced Parental leave - Fertility Treatment Financial Support - Group Income Protection and private medical insurance - Gym on-site in London - 7.5% pension contribution by the company - Discretionary annual bonus up to 10% of base salary