YourMarketingPartners

• Respond to inbound leads (form fills, opt-ins, applications) within our SLA • Qualify leads against YMP's ideal client criteria • Hold real conversations over WhatsApp, SMS, email, and occasionally phone • Book qualified prospects onto the correct closer's calendar • Run structured follow-up sequences on leads who don't book first time • Maintain pristine CRM hygiene in Pipedrive • Feed insights back to marketing and sales leadership • Hit daily and weekly targets for response time, conversations held, and calls booked

• Raw footage edits • Work with whatever raw footage the client supplies - founder talking heads, studio shoots, product footage, B-roll, creator/UGC content, screen recordings, event footage - and cut it into paid ad formats • Sort and log raw footage quickly; identify the usable takes, hooks, and soundbites • Build multiple ad variations from a single shoot - different hooks, different angles, different lengths, different CTAs - so buyers have proper volume to test with • Nail the hook in the first 1–3 seconds - text overlays, B-roll, jump cuts, pattern interrupts • Add captions, text emphasis, broll, stock, screen recordings, and graphic elements that reinforce the message • Build motion-led ads from scratch when there's no raw footage - typography, animated elements, product motion, data-driven or text-driven concepts • Mix motion into UGC and VSL cuts where it strengthens the message (animated stats, callouts, product features, comparison frames) • Edit long-form VSL scripts into finished videos - pacing, visuals, B-roll, graphics, captions, music • Know how to keep a VSL moving so viewers don't drop off in the first 60 seconds • Produce shorter cutdowns of VSLs for ad use

• Take inbound and follow-up sales calls with qualified prospects • Run structured diagnostic conversations that uncover the real constraints in a prospect's paid media operation • Position DFY vs. DWY appropriately based on the prospect's stage, team, and constraints • Close deals on the call where possible; run disciplined follow-up where it isn't • Maintain clean pipeline hygiene in our CRM (Pipedrive), with accurate stage movement, notes, and forecasting • Feed insights back to marketing and leadership on objections, offer feedback, and lead quality • Hit monthly revenue and close-rate targets

• Own day-to-day buying across Search, Shopping/PMax, YouTube, Display, and Demand Gen • Decide the right channel mix per account • Build and maintain proper account structure • Manage bids, budgets, and pacing across the book • Hit account-level KPIs • Write creative briefs for YouTube ads • Run client comms end-to-end • Write clear and honest reporting • Manage expectations proactively • Handle hard conversations with composure • Build real relationships with founders

• Produce static ad concepts and variations from written briefs, across the full range of static formats (graphic ads, product/hero ads, text-led, comparison, social proof, listicle-style, etc.) • Work across multiple client accounts at once, switching between brand systems cleanly • Hit volume and turnaround targets - static creative is a volume game, and the buyers need a reliable pipeline of new assets in testing • Iterate on winners: when an ad performs, produce variant packs quickly (new hooks, new copy overlays, new colour treatments, new formats) so buyers can scale what's working • Adapt creative into the right sizes and placements (1:1, 4:5, 9:16, stories, etc.) • Maintain brand consistency within each client's guidelines while still pushing for concepts that perform • Take feedback from media buyers and creative leads, apply it, and ship - no precious rounds of debate • Keep files, folders, and asset libraries organised so buyers, other designers, and clients can find what they need